All RADIO AND TV STATIONS: All Ad Council radio and TV PSAs are produced in compliance with SAG and AFTRA. PSA directors are urged to check their inventories for expired materials.

HEALTH AND SAFETY

Autism Awareness Autism Speaks
Autism is the fastest-growing developmental disability in the United States. Thirteen years ago only 1 in 10,000 children was diagnosed with autism; today that rate has soared to a staggering 1 in 166. This campaign aims to raise awareness of and increase parental knowledge about autism and empower parents to take action if their child is not meeting certain developmental milestones. The PSAs communicate that autism is more common than you think and parents are urged to learn more about this prevalent disorder by visiting www.autismspeaks.org to learn the signs of autism and to find out about early intervention.		FOR MORE INFORMATION, CONTACT SPONSOR: Autism Speaks, 2 Park Avenue, 11th floor, New York, NY 10016 WEBSITE: www.autismspeaks.org VOLUNTEER AD AGENCY: BBDO, New York AD COUNCIL CAMPAIGN MANAGER: Kristin Hanjinlian AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS SPANISH: TV
Blood Donation AABB, America’s Blood Centers, American Red Cross NEW MATERIALS
Each year, nearly 5 million Americans need a lifesaving blood transfusion, and 38,000 units of blood are needed every day in this country. Not surprisingly, most Americans know little and think less about donating blood; almost 20% of nondonors cite “never thought about it” as the main reason for not giving. Developed in partnership with the AABB, America’s Blood Centers and the American Red Cross, the campaign aims to increase awareness of the need for regular blood donation among young adults, with a focus on those between the ages of 17 and 24, and set the foundation for lifelong donor behavior. Viewers are encouraged to visit www.bloodsaves.com to learn about the blood donation process and see how they can get involved in their communities.		FOR MORE INFORMATION, CONTACT SPONSOR: 8101 Glenbrook Road, Bethesda, MD 20814; (301) 215-6557; Jennifer Garfinkel, Director of Public Relations, AABB; jgarfinkel@aabb.org VOLUNTEER AD AGENCY: Euro RSCG Worldwide—New York AD COUNCIL VP, CAMPAIGN DIRECTOR: Deborah Leiter AVAILABLE MATERIALS: TV, RADIO, MAGAZINE, WEB BANNERS
Booster Seat Education U.S. Department of Transportation’s National Highway Traffic Safety Administration NEW MATERIALS
A staggering 80-90% of all children in the U.S. who should be restrained in a booster seat are not. Children who have outgrown their child safety seat but who are still under 4’ 9" are safer sitting in a booster seat rather than immediately transitioning to an adult safety belt. Developed in partnership with the U.S. Department of Transportation’s National Highway Traffic Safety Administration, the goal of this PSA campaign is to educate parents of children who have outgrown their child safety seats that a booster seat is a life-saving transition to an adult safety belt.		FOR MORE INFORMATION, CONTACT SPONSOR: 400 7th Street, SW, Washington, DC 20590; (202) 366-6918; Kathryn Henry, Consumer Division, Office of Communications and Consumer Information WEBSITE: www.boosterseat.gov VOLUNTEER AD AGENCY: The Richards Group, Dallas AD COUNCIL VP, CAMPAIGN DIRECTOR: Wendy Moniz AVAILABLE MATERIALS: TV, RADIO, OUTDOOR, MAGAZINE, NEWSPAPER, WEB BANNERS SPANISH: TV, WEB BANNERS
Child Asthma Environmental Protection Agency
Since 1980, the number of people with asthma has more than doubled. In 2001, more than 4 million children suffered from asthma attacks. The CDC estimates that children miss 14 million school days each year due to asthma. Although there is no known cure for this disease, experts agree that there are a variety of ways to reduce the number of attacks. This campaign helps parents and caregivers recognize common asthma triggers as well as understand that many asthma attacks are preventable with simple steps.		FOR MORE INFORMATION, CONTACT SPONSOR: Kristy Miller, Public Affairs Officer, 1301 L Street, NW, Washington, DC 20005; (202) 343-9441 VOLUNTEER AD AGENCY: Grey Worldwide AD COUNCIL CAMPAIGN DIRECTOR: Janet Pilarski AVAILABLE MATERIALS: GENERAL AND SPANISH: TV, RADIO, PRINT, OUTDOOR, WEB BANNERS
Childhood Obesity Prevention U.S. Department of Health & Human Services
The obesity epidemic is putting America’s children at risk. We are witnessing record increases in diseases and illnesses among overweight and obese children. In addition to physical troubles, obesity carries with it emotional stress that has long-standing effects on children. Sponsored by the U.S. Department of Health & Human Services, this campaign lets kids know that “eating healthy can help them do the things they really love to do, and do them better.” The PSAs encourage audiences to look at food differently by asking, “Can your food do that?” The Childhood Obesity campaign, which features a fun, interactive website, will help kids see the lighter side of healthy eating and give them new reasons to “eat better.”		FOR MORE INFORMATION, CONTACT SPONSOR: Kirsten Petree, U.S. Department of Health & Human Services, Humphrey Building, 200 Independence Avenue, SW, Washington, DC 20201; (202) 401-6113 WEBSITE: www.smallstep.gov VOLUNTEER AD AGENCY: McCann Erickson New York AD COUNCIL CAMPAIGN DIRECTOR: Anthony Signorelli AVAILABLE MATERIALS: TV, WEB BANNERS SPANISH: TV, WEB BANNERS
Crime Prevention National Crime Prevention Council
More than twenty-five years ago, the National Crime Prevention Council and the Ad Council introduced McGruff to the nation and began empowering Americans to “Take a Bite Out of Crime.®” McGruff has been successfully fighting crime ever since, providing the information and motivation needed to develop safer, stronger and more caring communities. The 25th Anniversary PSAs encourage adults to visit www.ncpc.org to learn simple ways to aid in crime prevention. Further crime prevention efforts include Bullying Prevention and Youth Volunteerism. Bullying is a widespread problem for our nation’s youth—this initiative is designed to not only counteract bullying at a young age, but also to help parents recognize the warning signs of bullying. Victims, witnesses and parents are directed to www.mcgruff.org. The Youth Volunteerism campaign invites teens to www.ncpc.org to learn how volunteering can build a safer community.		FOR MORE INFORMATION, CONTACT SPONSOR: National Crime Prevention Council, 1000 Connecticut Avenue, NW, 13th Floor, Washington, DC 20036;(202) 261-4184; Michelle Boykins, Director of Communications, mboykins@ncpc.org WEBSITES: www.ncpc.org, www.mcgruff.org, www.teensvolunteer.org VOLUNTEER AD AGENCY: Saatchi & Saatchi AD COUNCIL VP, CAMPAIGN DIRECTOR: Rebecca Roban AVAILABLE MATERIALS: TV, RADIO, PRINT, OUTDOOR, WEB BANNERS This campaign is substantially funded by the U.S. Department of Justice.
Disease Prevention American Cancer Society, American Diabetes Association, American Heart Association
Americans are inundated with “get healthy” messages, but with few results. Each year, 1.5 million people die from diseases largely related to lifestyle—cancer, diabetes, heart disease or stroke—representing nearly two out of every three deaths. African Americans suffer the highest mortality rates of the total population, and African American women are at particularly high risk for these diseases. Yet many women are not motivated to change the unhealthy personal lifestyle habits that could cause these diseases. Adding to the success of the “Protect Yourself” campaign, this new round of PSAs follows a group of girlfriends as they support and encourage each other to make healthier lifestyle choices. The ads let women know that together, through the power of sisterhood, they can lead healthier lives and help reduce their risk of cancer, diabetes, heart disease and stroke.		FOR MORE INFORMATION, CONTACT SPONSOR: American Heart Association 7272 Greenville Avenue, Dallas, TX 75231; (214) 706-1134; Julie Grabarkewitz, Director of Advertising WEBSITE: www.everydaychoices.org VOLUNTEER AD AGENCY: Vigilante AD COUNCIL CAMPAIGN DIRECTOR: Anthony Signorelli AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS, OUTDOOR SPANISH: TV, RADIO
Domestic Violence Prevention The Family Violence Prevention Fund
Adults have an important role to play in helping to prevent domestic abuse. The objective of this campaign is to engage men and have them speak to boys about how women should be treated. By influencing the attitudes and behavior of young boys, adults can help prevent violence toward women. The PSAs encourage men to learn about the role they can play in putting an end to domestic violence.		FOR MORE INFORMATION, CONTACT SPONSOR: Lynne Lee, Director of Public Education, 383 Rhode Island St., Suite 304, San Francisco, CA 94103-5133; (415) 252-8900 WEBSITES: www.endabuse.org, www.nomasabuso.org VOLUNTEER AD AGENCY: McCann Erickson San Francisco AD COUNCIL VP, CAMPAIGN DIRECTOR: Rebecca Roban AVAILABLE MATERIALS: TV, RADIO, WEB BANNERS SPANISH: RADIO, WEB BANNERS Funds for this campaign are generously provided by the Waitt Institute for Violence Prevention.
Drunk Driving Prevention U.S. Department of Transportation’s National Highway Traffic Safety Administration NEW MATERIALS
In the past, anti-drunk driving messages have been ineffective in changing the behavior of many people. They simply do not equate their own post-drinking decision making with the spread of an epidemic that killed nearly 13,000 people in alcohol-related crashes involving a driver or a motorcycle operator with a BAC level of .08 or above—the illegal limit in all states—in 2004. They think that the messages are directed at the overtly “drunk drivers” and not themselves— they see themselves as merely “buzzed.” The objective of the new PSA campaign is to inspire dialogue and recognition of the dangers of “buzzed” driving and subsequently motivate people to stop driving “buzzed.” The campaign hopes to educate people that consuming even a few drinks can impair driving and that Buzzed Driving is Drunk Driving.		FOR MORE INFORMATION, CONTACT SPONSOR: 400 7th Street, SW, Washington, DC 20590; (202) 366-6918; Kathryn Henry, Consumer Division, Office of Communications and Consumer Information WEBSITE: www.impaireddriving.org VOLUNTEER AD AGENCY: Mullen AD COUNCIL VP, CAMPAIGN DIRECTOR: Wendy Moniz AVAILABLE MATERIALS: GENERAL: TV, RADIO, OUTDOOR CONSUMER MAGAZINE, NEWSPAPER, WEB BANNERS SPANISH: TV, RADIO, PRINT
Emergency Preparedness U.S. Department of Homeland Security NEW MATERIALS
Numerous strides have been made in the area of preparedness: the percentage of parents who stock emergency supplies to prepare for a possible terrorist attack has increased significantly, and the proportion of parents who have created a family communications plan has increased. However, despite these remarkable results, most Americans have still not taken basic steps to prepare. In order to continue to encourage all Americans to prepare themselves, their families and their communities, the U.S. Department of Homeland Security has sponsored new public service advertisements that empower Americans to prepare for and respond to potential terrorist attacks and other emergencies. These advertisements focus specifically on encouraging parents to develop a family communications plan.		FOR MORE INFORMATION, CONTACT SPONSOR: Kristin Gossel, Office of Public Affairs; (202) 282-8010 WEBSITES: www.ready.gov, www.listo.gov VOLUNTEER AD AGENCIES: BBDO, New York; Elevacion Ltd. AD COUNCIL CAMPAIGN DIRECTOR: Janet Pilarski AVAILABLE MATERIALS: TV, RADIO, PRINT, OUTDOOR, WEB BANNERS SPANISH: TV, RADIO, PRINT, OUTDOOR, WEB BANNERS
Emergency Preparedness–Business U.S. Department of Homeland Security NEW MATERIALS
Ready Business, an extension of the U.S. Department of Homeland Security’s successful Ready campaign, is designed to educate owners and managers of small-to medium-sized businesses about preparing their employees, operations and assets in the event of an emergency. To spread this critical message, Homeland Security has sponsored new PSAs specifically targeted to America’s businesses. The goal of the Ready Business PSA campaign is to raise the business community’s awareness of the critical need for emergency planning and to motivate businesses to take action. The ads inform businesses that it is easier and more cost-efficient than they may believe to develop and maintain emergency preparedness plans. Businesses are encouraged to visit www.ready.gov to learn more about what they can do to be prepared.		FOR MORE INFORMATION, CONTACT SPONSOR: Kristin Gossel, U.S. Department of Homeland Security, Office of Public Affairs; 202-282-8010 WEBSITES: www.ready.gov VOLUNTEER AD AGENCY: Slack Barshinger & Partners, Inc. AD COUNCIL CAMPAIGN DIRECTOR: Christine Neal AVAILABLE MATERIALS: RADIO, PRINT, WEB BANNERS, OUTDOOR
Hispanic Underage Drinking Prevention MADD
Sponsored by Mothers Against Drunk Driving (MADD), the Underage Drinking Prevention campaign seeks to raise awareness among Hispanic parents of the dangers and consequences of underage drinking. The parent-targeted PSAs, available in both English and Spanish, highlight the critical role that parents play in shaping their children’s perception of alcohol, and consequently their behavior. The message communicated is that alcohol use before age 21 can diminish a child’s potential. Parents are encouraged to visit www.foryourchild.org or www.portuhijo.org, or call 1-877-767-8844 or 1-877-POR-TU-HIJO for more information on how to talk to their children about underage drinking.		FOR MORE INFORMATION, CONTACT SPONSOR: Amy George, Manager Media Relations, amy.george@madd.org Mothers Against Drunk Driving 511 E. John Carpenter Frwy, Suite 700, Irving, TX 75062 WEBSITES: www.portuhijo.org, www.foryourchild.org AD COUNCIL CAMPAIGN MANAGER: Kristin Hajinlian AVAILABLE MATERIALS: TV, OUTDOOR, WEB BANNERS SPANISH: TV, OUTDOOR, WEB BANNERS
Hurricane Mental Health Awareness U.S. Department of Health & Human Services Substance Abuse and Mental Health Services Administration
In our recent past, natural disasters have had a devastating impact on the lives of thousands of Americans. People who were displaced by the storms have lost their homes, schools, communities, places of worship, daily routines, social support, personal possessions and much more. This was coupled in many cases with losing loved ones and witnessing death, destruction and criminal violence. The PSA campaign is designed to help adults, children and first responders who have been impacted by the hurricanes and are in need of mental health services.		FOR MORE INFORMATION, CONTACT SPONSOR: U.S. Department of Health & Human Services Substance Abuse and Mental Health Services Administration Mark Weber; mark.weber@samhsa.hhs.gov 1 Choke Cherry Road, Room 8-1033, Rockville, MD 20857; 240-276-2130 WEBSITE: www.samhsa.gov VOLUNTEER AD AGENCY: Grey Worldwide AD COUNCIL VP, CAMPAIGN DIRECTOR: Deborah Leiter AVAILABLE MATERIALS: TV, RADIO SPANISH: TV, RADIO
Modeling Non-Violent Behavior American Psychological Association NAEYC MetLife Foundation NEW MATERIALS
Habits of aggression and violence can be avoided if young children are provided with constructive role models, taught problem-solving skills and protected from exposure to violence in their environment. This campaign uses positive images to communicate that children are always learning and parents and caregivers have an opportunity to shape them by modeling positive, non-violent behavior. By visiting www.actagainstviolence.org or calling 1-877-ACT-WISE, the public can access information concerning the development of specific skills for positive role modeling and violence prevention.		FOR MORE INFORMATION, CONTACT SPONSOR: Public Communication Office, 750 First Street, NE, Washington, DC 20002; (202) 336-5700 WEBSITE: www.actagainstviolence.org VOLUNTEER AD AGENCY: Leo Burnett, Detroit AD COUNCIL CAMPAIGN MANAGER: Melissa Otero AVAILABLE MATERIALS: NEWSPAPER, RADIO, MAGAZINE, OUTDOOR
Obesity Prevention U.S. Department of Health & Human Services
Over two-thirds of the adult population in the U.S. is currently overweight or obese, and the obesity rate has increased by more than 60% among adults over the last 10 years. The Ad Council, in partnership with the U.S. Department of Health & Human Services, created this comprehensive PSA campaign to inspire Americans to change their lives through healthier eating and increased physical activity. The campaign includes African- American and Hispanic-targeted efforts.		FOR MORE INFORMATION, CONTACT SPONSOR: U.S. Department of Health & Human Services, Humphrey Building, 200 Independence Ave., SW, Washington, DC 20201, (202) 401-6113; Kirsten Petree WEBSITE: www.smallstep.gov VOLUNTEER AD AGENCY: McCann Erickson New York AD COUNCIL CAMPAIGN DIRECTOR: Anthony Signorelli AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS, OUTDOOR SPANISH: TV, RADIO, PRINT, WEB BANNERS, OUTDOOR
Online Sexual Exploitation National Center for Missing and Exploited Children REVISED/RENEWED MATERIALS
The prevalence of sexual victimization of children in the United States is overwhelming, yet largely unrecognized and underreported. With the advent of the Internet, child predators have a new medium to reach potential victims and perpetrate crimes. The current round of work complements parent-targeted work by raising awareness among teen girls about the prevalence of online sexual exploitation. The objective is to make teen girls aware of the dangers of communicating with unfamiliar people online by deconstructing the myth that this leads to genuine relationships, reducing their risk of sexual victimization. Teens are encouraged to visit www.cybertipline.com to report online solicitations and to learn more about how they can better protect themselves online.		FOR MORE INFORMATION, CONTACT SPONSOR: 699 Prince Street, Alexandria, VA 22314; (703) 274-3900 Tina Schwartz, Director of Communications, tschwartz@ncmec.org WEBSITE: www.cybertipline.com VOLUNTEER AD AGENCY: Merkley + Partners AD COUNCIL VP, CAMPAIGN DIRECTOR: Rebecca Roban AVAILABLE MATERIALS: TV, RADIO, NEWSPAPER, MAGAZINE, OUTDOOR, WEB BANNERS SPANISH: TV, RADIO, WEB BANNERS
Reducing Gun Violence Project Safe Neighborhoods, U.S. Department of Justice
Even though progress has been made in fighting violent crime in America, our nation still has one of the highest crime rates in the industrialized world. A teenager is more likely to die from a gunshot than from all other natural causes of death combined. Project Safe Neighborhoods (PSN) is a nationwide commitment to reduce gun crime in America. Funded through a grant from the Department of Justice, the PSA campaign encourages youths to think about the repercussions of gun crimes and links the consequences of gun violence—death and jail time—to the effects on the families of the youths.		FOR MORE INFORMATION, CONTACT SPONSOR: 950 Pennsylvania Ave., NW, 6th Floor,Washington, DC 20530; (202) 519-3270; Sam Marsh WEBSITE: www.psn.gov VOLUNTEER AD AGENCY: Mullen AD COUNCIL SR. CAMPAIGN DIRECTOR: Michelle Hillman AVAILABLE MATERIALS: TV, RADIO, OUTDOOR, PRINT SPANISH: TV, RADIO, PRINT
Secondhand Smoke and Kids American Legacy Foundation
Forty-three% of children in the U.S. are exposed to secondhand smoke regularly. Children with at least one smoking parent have a 25-40% increased risk of chronic respiratory symptoms, and 30,000 asthma cases annually can be attributed to secondhand smoke. However, most Americans are unaware that the smoke trailing off the lit end of a cigarette is a toxic fog of gases, including ammonia, carbon monoxide and hydrogen cyanide. Nor do they know that these deadly gases can be especially harmful to kids and infants, whose lungs are still developing. Sponsored by the American Legacy Foundation, the campaign communicates the health and social effects of secondhand smoke and motivates parents who smoke to create smoke-free environments for their children.		FOR MORE INFORMATION, CONTACT SPONSOR: Jeff Costantino, Senior Marketing Manager, American Legacy Foundation; 2030 M Street, NW 6th Floor, Washington, DC 20036; (202) 454-5749 WEBSITE: www.dontpassgas.org VOLUNTEER AD AGENCY: Crispin Porter & Bogusky AD COUNCIL SR. CAMPAIGN DIRECTOR: Michelle Hillman AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS
Stroke Awareness American Stroke Association NEW MATERIALS
Studies show that African Americans are nearly twice as likely to suffer a first-ever stroke as compared with white Americans. African American men and women are also the least knowledgeable about warning signs and risk factors, though a stroke disproportionately affects the population. The objective of this PSA campaign is to raise awareness among African Americans of the need to understand stroke symptoms and increase immediate stroke recognition and response (i.e., call 9-1-1) by highlighting the increased risk to the African American population and the benefits of early treatment. The campaign urges the audience to join The POWER TO END STROKE by calling 1-888-4STROKE or visiting www.strokeassociation.org.		FOR MORE INFORMATION, CONTACT SPONSOR: Julie Grabarkewitz, Director of Advertising, 7272 Greenville Avenue, Dallas, Texas 75231; (214) 706-1134 WEBSITE: www.StrokeAssociation.org VOLUNTEER AD AGENCY: BBDO Atlanta, Spike/DDB AD COUNCIL VP, CAMPAIGN DIRECTOR: Deborah Leiter AVAILABLE MATERIALS: TV, RADIO, OUTDOOR, PRINT, WEB BANNERS AFRICAN-AMERICAN TARGETED: RADIO
Wildfire Prevention USDA Forest Service, National Association of State Foresters NEW MATERIALS
Since 1944, the USDA Forest Service and the National Association of State Foresters have enlisted Smokey Bear as the symbol of protection of America’s forests by sponsoring the Wildfire Prevention campaign. The campaign’s new general market television PSAs use simple music and imagery to deliver a powerful message. The consequences of not being careful with fire are illustrated with ten matchsticks and a burning fuse. In addition, a new PSA featuring Bambi inspires us to practice good fire safety habits so that we “don’t let our forests become once upon a time.” Each PSA hopes to instill personal responsibility and concludes with Smokey Bear’s famous tagline, “Only You Can Prevent Wildfires.” Viewers are directed to visit www.smokeybear.com to learn about what they can do to prevent wildfires.		FOR MORE INFORMATION, CONTACT SPONSOR: Lewis Southard, Branch Chief, Fire Prevention, USDA Forest Service, Fire & Aviation Mgmt., 1400 Independence Avenue, SW, Washington, DC 20090-1107; (202) 205-1503 WEBSITE: www.smokeybear.com VOLUNTEER AD AGENCIES: FCB California; Ruder-Finn Interactive AD COUNCIL VP, CAMPAIGN DIRECTOR: Wendy Moniz AVAILABLE MATERIALS: GENERAL: TV, RADIO, PRINT, OUTDOOR, WEB BANNERS SPANISH: TV, PRINT
Wireless AMBER Alerts The Wireless Foundation National Center for Missing & Exploited Children® The U.S. Department of Justice NEW MATERIALS
Statistics show that the first three hours after a child’s abduction are most critical to recovery efforts. To date, AMBER Alerts have helped to safely recover more than 260 children. The Wireless AMBER Alerts™ initiative was launched as a way to extend the AMBER Alert program by reaching out to the nearly 70% of the American population that uses wireless devices. This campaign looks to educate the public about Wireless AMBER Alerts and, in turn, increase the number of people who can respond in the event of an abducted child. The campaign will motivate wireless users to sign up for free Wireless AMBER Alert text messages at www.wirelessamberalerts.org.		FOR MORE INFORMATION, CONTACT SPONSOR: Roxanne Robbins, Manager, Public Affairs, (202) 736-2983 1400 16th Street, NW, Ste. 600, Washington, DC 20036 rrobbins@ctia.org WEBSITE: www.wirelessamberalerts.org VOLUNTEER AD AGENCY: Merkley + Partners AD COUNCIL VP, CAMPAIGN DIRECTOR: Rebecca Roban AVAILABLE MATERIALS: RADIO, NEWSPAPER, OUTDOOR, INTERACTIVE