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Health & Safety
All RADIO AND TV STATIONS: All Ad Council radio and TV PSAs are produced in compliance with SAG and AFTRA. PSA directors are urged to check their inventories for expired materials.
HEALTH AND SAFETY
Autism Awareness
Autism Speaks
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| Autism is the fastest-growing developmental
disability in the United States. Thirteen years ago
only 1 in 10,000 children was diagnosed with
autism; today that rate has soared to a staggering
1 in 166. This campaign aims to raise awareness
of and increase parental knowledge about autism
and empower parents to take action if their child
is not meeting certain developmental milestones.
The PSAs communicate that autism is more
common than you think and parents are urged to
learn more about this prevalent disorder by visiting
www.autismspeaks.org to learn the signs of
autism and to find out about early intervention.
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FOR MORE INFORMATION, CONTACT SPONSOR:
Autism Speaks, 2 Park Avenue, 11th floor, New York, NY 10016
WEBSITE: www.autismspeaks.org
VOLUNTEER AD AGENCY: BBDO, New York
AD COUNCIL CAMPAIGN MANAGER: Kristin Hanjinlian
AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS
SPANISH: TV
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Blood Donation
AABB, America’s Blood Centers, American Red Cross
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| Each year, nearly 5 million Americans need a lifesaving
blood transfusion, and 38,000 units of
blood are needed every day in this country. Not
surprisingly, most Americans know little and think
less about donating blood; almost 20% of nondonors
cite “never thought about it” as the main
reason for not giving. Developed in partnership
with the AABB, America’s Blood Centers and the
American Red Cross, the campaign aims to
increase awareness of the need for regular blood
donation among young adults, with a focus on
those between the ages of 17 and 24, and set the
foundation for lifelong donor behavior. Viewers are
encouraged to visit www.bloodsaves.com to learn
about the blood donation process and see how
they can get involved in their communities.
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FOR MORE INFORMATION, CONTACT SPONSOR:
8101 Glenbrook Road, Bethesda, MD 20814; (301) 215-6557;
Jennifer Garfinkel, Director of Public Relations, AABB;
jgarfinkel@aabb.org
VOLUNTEER AD AGENCY: Euro RSCG Worldwide—New York
AD COUNCIL VP, CAMPAIGN DIRECTOR: Deborah Leiter
AVAILABLE MATERIALS: TV, RADIO, MAGAZINE, WEB BANNERS
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Booster Seat Education
U.S. Department of Transportation’s National Highway Traffic Safety Administration
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NEW MATERIALS
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| A staggering 80-90% of all children in the U.S.
who should be restrained in a booster seat are
not. Children who have outgrown their child
safety seat but who are still under 4' 9" are safer
sitting in a booster seat rather than immediately
transitioning to an adult safety belt. Developed
in partnership with the U.S. Department of
Transportation’s National Highway Traffic Safety
Administration, the goal of this PSA campaign
is to educate parents of children who have outgrown
their child safety seats that a booster seat
is a life-saving transition to an adult safety belt.
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FOR MORE INFORMATION, CONTACT SPONSOR:
400 7th Street, SW, Washington, DC 20590; (202) 366-6918;
Kathryn Henry, Consumer Division, Office of Communications
and Consumer Information
WEBSITE: www.boosterseat.gov
VOLUNTEER AD AGENCY: The Richards Group
AD COUNCIL VP, CAMPAIGN DIRECTOR: Wendy Moniz
AVAILABLE MATERIALS: TV, RADIO, OUTDOOR, MAGAZINE, NEWSPAPER, WEB BANNERS
SPANISH: TV, WEB BANNERS
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Child Asthma
Environmental Protection Agency
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| Since 1980, the number of people with asthma
has more than doubled. In 2001, more than
4 million children suffered from asthma attacks.
The CDC estimates that children miss 14 million
school days each year due to asthma. Although
there is no known cure for this disease, experts
agree that there are a variety of ways to reduce
the number of attacks. This campaign helps
parents and caregivers recognize common asthma
triggers as well as understand that many asthma
attacks are preventable with simple steps.
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FOR MORE INFORMATION, CONTACT SPONSOR:
Kristy Miller, Public Affairs Officer, 1301 L Street,
NW, Washington, DC 20005; (202) 343-9441
VOLUNTEER AD AGENCY: Grey Worldwide
AD COUNCIL CAMPAIGN DIRECTOR: Janet Pilarski
AVAILABLE MATERIALS: GENERAL AND SPANISH: TV, RADIO, PRINT, OUTDOOR, WEB BANNERS
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Childhood Cancer Resource
CureSearch National Childhood Cancer Foundation
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| Right now, over 40,000 infants, children and young
adults are being treated for childhood cancer in the
U.S., and the incidence of the disease continues to
grow steadily, as it has over the past 25 years.
Childhood cancer is the leading cause of children’s
death by disease, claiming the lives of more young
people than any other disease. This PSA campaign
provides help and hope to parents and families by
introducing viewers to CureSearch, the organization
that represents every pediatric cancer program in
North America, providing compassionate care to
90% of children with cancer. CureSearch supports
a collaborative network of over 5,000 doctors and
researchers who have turned childhood cancer from
a nearly incurable disease to one with an overall
cure rate of 78%. The PSAs guide viewers to
www.curesearch.org, the only comprehensive
online resource providing up-to-date, scientific
data about childhood cancer and trusted help for
patients, survivors, families and everyone touched
by the disease.
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FOR MORE INFORMATION, CONTACT SPONSOR:
CureSearch National Childhood Cancer Foundation,
4600 East West Highway, Suite 600, Bethesda, MD 20814;
(240) 235-2205; Sally Charney, Director of Pubic Education
WEBSITE: www.curesearch.org
VOLUNTEER AD AGENCY: Young & Rubicam
AD COUNCIL SR. CAMPAIGN DIRECTOR: Michelle Hillman
AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS
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Childhood Obesity Prevention
U.S. Department of Health & Human Services
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SPANISH AVAILABLE
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| The obesity epidemic is putting America’s
children at risk. We are witnessing record gains
in diseases and illnesses among overweight and
obese children. In addition to physical troubles,
obesity carries with it emotional stress that has
longstanding effects on children. Sponsored by
the U.S. Department of Health & Human Services,
this campaign lets kids know that “eating healthy
can help them do the things they really love to
do, and do them better.” The PSAs encourage
audiences to look at food differently by asking,
“Can your food do that?” The Childhood Obesity
campaign, which features a fun, interactive
website, will help kids see the lighter side of
healthy eating and give them new reasons to
“eat better.”
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FOR MORE INFORMATION, CONTACT SPONSOR:
Kirsten Petree, U.S. Department of Health & Human Services,
Humphrey Building, 200 Independence Avenue, SW,
Washington, DC 20201; (202) 401-6113
WEBSITE: www.smallstep.gov
VOLUNTEER AD AGENCY: McCann Erickson New York
AD COUNCIL CAMPAIGN DIRECTOR: Anthony Signorelli
AVAILABLE MATERIALS: TV, WEB BANNERS
SPANISH: TV, WEB BANNERS
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Crime Prevention
25th Anniversary
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| Twenty-five years ago, the
National Crime Prevention
Council and the Ad Council
introduced McGruff to the
nation and began empowering
Americans to “Take a Bite Out
of Crime.®” McGruff has been
successfully fighting crime
ever since, providing the
information and motivation
needed to develop safer,
stronger and more caring
communities. The 25th
Anniversary PSAs encourages
adults to visit www.ncpc.org to learn simple ways
to aid in crime prevention.
Further crime prevention efforts include Bullying
Prevention and Youth Volunteerism. Bullying is a
widespread problem for our nation’s youth—this
initiative is designed to not only counteract bullying
at a young age, but also to help parents recognize
the warning signs of bullying. Victims, witnesses
and parents are directed to www.mcgruff.org.
The Youth Volunteerism campaign invites teens to
www.ncpc.org to learn how volunteering can build
a safer community.
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FOR MORE INFORMATION, CONTACT SPONSOR:
National Crime Prevention Council, 1000 Connecticut Avenue,
NW, 13th Floor, Washington, DC 20036;(202) 261-4184;
Michelle Boykins, Director of Communications, mboykins@ncpc.org
WEBSITES: www.ncpc.org, www.mcgruff.org,
www.teensvolunteer.org
VOLUNTEER AD AGENCY: Saatchi & Saatchi
AD COUNCIL VP, CAMPAIGN DIRECTOR: Rebecca Roban
AVAILABLE MATERIALS: TV, RADIO, PRINT, OUTDOOR, WEB BANNERS
This campaign is substantially funded by the U.S. Department of Justice.
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Disease Prevention
American Cancer Society, American Diabetes Association, American Heart Association
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| Americans are inundated with “get healthy”
messages, but with few results. Each year, 1.5
million people die from diseases largely related
to lifestyle—cancer, diabetes, heart disease or
stroke—representing nearly two out of every three
deaths. African Americans suffer the highest
mortality rates of the total population, and
African American women are at particularly high
risk for these diseases. Yet many women are not
motivated to change the unhealthy personal
lifestyle habits that could cause these diseases.
Adding to the success of the “Protect Yourself”
campaign, this new round of PSAs follows a group
of girlfriends as they support and encourage each
other to make healthier lifestyle choices. The ads
let women know that together, through the power
of sisterhood, they can lead healthier lives and
help reduce their risk of cancer, diabetes, heart
disease and stroke.
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FOR MORE INFORMATION, CONTACT SPONSOR:
American Heart Association
7272 Greenville Avenue, Dallas, TX 75231; (214) 706-1134;
Julie Grabarbewitz, julie.grabarbewitz@heart.org
WEBSITE: www.everydaychoices.org
VOLUNTEER AD AGENCY: Publicis New York
AD COUNCIL CAMPAIGN DIRECTOR: Anthony Signorelli
AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS, OUTDOOR
SPANISH: TV, RADIO
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Domestic Violence Prevention
The Family Violence Prevention Fund
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| Adults have an important role to play in helping
to prevent domestic abuse. The objective
of this campaign is to engage men and have
them speak to boys about how women should
be treated. By influencing the attitudes and
behavior of young boys, adults can help prevent
violence toward women. The PSAs encourage
men to learn about the role they can play in
putting an end to domestic violence.
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FOR MORE INFORMATION, CONTACT SPONSOR:
Lynne Lee, Director of Public Education,
383 Rhode Island St., Suite 304,
San Francisco, CA 94103-5133; (415) 252-8900
WEBSITE: www.endabuse.org
VOLUNTEER AD AGENCY: McCann Erickson San Francisco
AD COUNCIL VP, CAMPAIGN DIRECTOR: Rebecca Roban
AVAILABLE MATERIALS: TV, RADIO, WEB BANNERS
SPANISH: RADIO, WEB BANNERS
Funds for this campaign are generously provided by the Waitt Institute for Violence Prevention.
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Drunk Driving Prevention
U.S. Department of Transportation’s National Highway Traffic Safety Administration
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NEW MATERIALS
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| In the past, anti-drunk driving messages have
been ineffective in changing the behavior of
many people. They simply do not equate their
own post-drinking decision making with the
spread of an epidemic that killed nearly 13,000
people in alcohol-related crashes involving a
driver or a motorcycle operator with a BAC
level of .08 or above—the illegal limit in all
states—in 2004. They think that the messages
are directed at the overtly ‘drunk drivers’ and
not themselves— they see themselves as
merely “buzzed.” The objective of the new PSA
campaign is to inspire dialogue and recognition
of the dangers of ‘buzzed’ driving and
subsequently motivate people to stop driving
“buzzed.” The campaign hopes to educate
people that consuming even a few drinks can
impair driving and that Buzzed Driving is Drunk
Driving.
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FOR MORE INFORMATION, CONTACT SPONSOR:
400 7th Street, SW, Washington, DC 20590; (202) 366-6918;
Kathryn Henry, Consumer Division, Office of Communications
and Consumer Information
WEBSITE: www.stopimpareddrivivng.org
VOLUNTEER AD AGENCY: Mullen
AD COUNCIL VP, CAMPAIGN DIRECTOR: Wendy Moniz
AVAILABLE MATERIALS: GENERAL: TV, RADIO, OUTDOOR
CONSUMER MAGAZINE, NEWSPAPER, WEB BANNERS
SPANISH: TV, RADIO, PRINT
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Emergency Preparedness
U.S. Department of Homeland Security
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| Numerous strides have been made in the area
of preparedness: the percentage of parents who
stock emergency supplies to prepare for a
possible terrorist attack has increased
significantly, and the proportion of parents who
have created a family communications plan has
increased. However, despite these remarkable
results, most Americans have still not taken basic
steps to prepare. In order to continue to
encourage all Americans to prepare themselves,
their families and their communities, the U.S.
Department of Homeland Security has sponsored
new public service advertisements that empower
Americans to prepare for and respond to potential
terrorist attacks and other emergencies. These
advertisements focus specifically on encouraging
parents to develop a family communications plan.
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FOR MORE INFORMATION, CONTACT SPONSOR:
Kristin Gossel, Office of Public Affairs; (202) 282-8010
WEBSITES: www.ready.gov, www.listo.gov
VOLUNTEER AD AGENCIES: BBDO, New York; Elevacion Ltd.
AD COUNCIL CAMPAIGN DIRECTOR: Janet Pilarski
AVAILABLE MATERIALS: TV, RADIO, PRINT,
OUTDOOR, WEB BANNERS
SPANISH: TV, RADIO, PRINT, OUTDOOR, WEB BANNERS
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Emergency Preparedness–Business
U.S. Department of Homeland Security
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| Ready Business, an
extension of the U.S.
Department of
Homeland Security’s
successful Ready
campaign, is designed
to educate owners and
managers of small to
medium-sized
businesses about preparing their employees,
operations and assets in the event of an
emergency. To spread this critical message,
Homeland Security has sponsored new PSAs
specifically targeted to America’s businesses. The
goal of the Ready Business PSA campaign is to raise
the business community’s awareness of the critical
need for emergency planning and to motivate
businesses to take action. The ads inform
businesses that it is easier and more cost-efficient
than they may believe to develop and maintain an
emergency preparedness plan. Businesses are
encouraged to visit www.ready.gov to learn more
about what they can do to be prepared.
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FOR MORE INFORMATION, CONTACT SPONSOR:
Kristin Gossel, U.S. Department of Homeland Security,
Office of Public Affairs; 202-282-8010
WEBSITES: www.ready.gov
VOLUNTEER AD AGENCY: Slack Barshinger & Partners, Inc.
AD COUNCIL CAMPAIGN DIRECTOR: Christine Neal
AVAILABLE MATERIALS: RADIO, PRINT, WEB BANNERS, OUTDOOR
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Hispanic Underage Drinking Prevention
MADD
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| Sponsored by Mothers Against Drunk Driving
(MADD), the underage drinking prevention
campaign seeks to raise awareness among
Hispanic parents of the dangers and
consequences of underage drinking. The
parent-targeted PSAs, available in both
English and Spanish, highlight the critical
role that parents play in shaping their
children’s perception of alcohol, and
consequently their behavior. The message
communicated is that alcohol use before age
21 can diminish a child’s potential. Parents
are encouraged to visit www.foryourchild.org
or www.portuhijo.org, or call 1-877-767-8844
or 1-877-POR-TU-HIJO for more information
on how to talk to their children about
underage drinking.
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FOR MORE INFORMATION, CONTACT SPONSOR:
Amy George, Manager Media Relations,
amy.george@madd.org
Mothers Against Drunk Driving
511 E. John Carpenter Frwy, Suite 700, Irving, TX 75062
WEBSITES: www.portuhijo.org, www.foryourchild.org
AD COUNCIL CAMPAIGN MANAGER: Kristin Hajinlian
AVAILABLE MATERIALS: TV, RADIO, OUTDOOR, WEB BANNERS
SPANISH: TV, RADIO, OUTDOOR, WEB BANNERS
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Hurricane Mental Health Awareness
U.S. Department of Health & Human Services
Substance Abuse and Mental Health Services Administration
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| In our recent past, natural disasters have had
a devastating impact on the lives of thousands
of Americans. People who were displaced by
the storms have lost their homes, schools,
communities, places of worship, daily routines,
social support, personal possessions and much
more. This was coupled in many cases with losing
loved ones and witnessing death, destruction and
criminal violence. The PSA campaign is designed
to help adults, children and first responders
who have been impacted by the hurricanes
and are in need of mental health services.
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FOR MORE INFORMATION, CONTACT SPONSOR:
U.S. Department of Health & Human Services
Substance Abuse and Mental Health Services Administration
Mark Weber; mark.weber@samhsa.hhs.gov
1 Choke Cherry Road, Room 8-1033, Rockville, MD 20857;
240-276-2130
WEBSITE: www.samhsa.gov
VOLUNTEER AD AGENCY: Grey Worldwide
AD COUNCIL VP, CAMPAIGN DIRECTOR: Deborah Leiter
AVAILABLE MATERIALS: TV, RADIO
SPANISH: TV, RADIO
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Modeling Non-Violent Behavior
American Psychological Association NAEYC MetLife Foundation
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NEW MATERIALS
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| Habits of aggression
and violence can be
avoided if young
children are provided
with constructive role
models, taught
problem-solving skills
and protected from
exposure to violence in their environment. This
campaign uses positive images to communicate
that children are always learning and parents
and caregivers have an opportunity to shape
them by modeling positive, non-violent behavior.
By visiting www.actagainstviolence.org or calling
1-877-ACT-WISE, the public can access
information concerning the development of
specific skills for positive role modeling and
violence prevention.
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FOR MORE INFORMATION, CONTACT SPONSOR:
Public Communication Office, 750 First Street, NE,
Washington, DC 20002; (202) 336-5700
WEBSITE: www.actagainstviolence.org
VOLUNTEER AD AGENCY: Leo Burnett, Detroit
AD COUNCIL CAMPAIGN MANAGER: Melissa Otero
AVAILABLE MATERIALS: NEWSPAPER, RADIO, MAGAZINE, OUTDOOR
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Obesity Prevention
U.S. Department of Health & Human Services
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| Over two-thirds of
the adult population
in the U.S.
is currently
overweight or obese,
and the obesity rate
has increased by
more than 60%
among adults over
the last 10 years. The
Ad Council, in
partnership with the U.S. Department of Health &
Human Services, created this comprehensive PSA
campaign to inspire Americans to change their
lives through healthier eating and increased
physical activity. The campaign includes African-
American and Hispanic targeted efforts.
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FOR MORE INFORMATION, CONTACT SPONSOR:
U.S. Department of Health & Human Services, Humphrey
Building, 200 Independence Ave., SW, Washington, DC 20201,
(202) 401-6113; Kirsten Petree
WEBSITE: www.smallstep.gov
VOLUNTEER AD AGENCY: McCann Erickson New York
AD COUNCIL CAMPAIGN DIRECTOR: Anthony Signorelli
AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS, OUTDOOR
SPANISH: TV, RADIO, PRINT, WEB BANNERS, OUTDOOR
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Online Sexual Exploitation
National Center for Missing and Exploited Children
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| The prevalence of sexual victimization of children
in the United States is overwhelming, yet largely
unrecognized and underreported. With the advent
of the Internet, child predators have a new medium
to reach potential victims and perpetrate crimes.
The current round of work complements the
parent-targeted work by raising awareness among
teen girls about the prevalence of online sexual
exploitation. The objective is to make teen girls
aware of the dangers of communicating with
unfamiliar people online by deconstructing the
myth that this leads to genuine relationships,
reducing their risk of sexual victimization. Teens
are encouraged to visit www.cybertipline.com to
report online solicitations and to learn more about
how they can better protect themselves online.
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FOR MORE INFORMATION, CONTACT SPONSOR:
699 Prince Street, Alexandria, VA 22314; (703) 274-3900
Tina Schwartz, Director of Communications,
tschwartz@ncmec.org
WEBSITE: www.cybertipline.com
VOLUNTEER AD AGENCY: Merkley + Partners
AD COUNCIL VP, CAMPAIGN DIRECTOR: Rebecca Roban
AVAILABLE MATERIALS: TV, RADIO, NEWSPAPER, MAGAZINE,
OUTDOOR, WEB BANNERS
SPANISH: TV, RADIO, WEB BANNERS
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Reducing Gun Violence
Project Safe Neighborhoods, U.S. Department of Justice
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| Even though
progress has been
made in fighting
violent crime in
America, our nation
still has one of the
highest crime rates
in the industrialized
world. A teenager
is more likely to die
from a gunshot
than from all other
natural causes of
death combined.
Project Safe
Neighborhoods (PSN) is a nationwide
commitment to reduce gun crime in America.
Funded through a grant from the Department of
Justice, the PSA campaign encourages youths to
think about the repercussions of gun crimes and
links the consequences of gun violence—death
and jail time—to the effects on the families of the
youths.
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FOR MORE INFORMATION, CONTACT SPONSOR:
950 Pennsylvania Ave., NW, 6th Floor,Washington, DC 20530;
(202) 519-3270; Sam Marsh
WEBSITE: www.psn.gov
VOLUNTEER AD AGENCY: Mullen
AD COUNCIL SR. CAMPAIGN DIRECTOR: Michelle Hillman
AVAILABLE MATERIALS: TV, RADIO, OUTDOOR, PRINT
SPANISH: TV, RADIO, PRINT
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Secondhand Smoke and Kids
American Legacy Foundation
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| Forty-three percent of children in the U.S. are
exposed to secondhand smoke regularly. Children
with at least one smoking parent have a 25-40
percent increased risk of chronic respiratory
symptoms and 30,000 asthma cases annually
can be attributed to secondhand smoke.
However, most Americans are unaware that the
smoke trailing off the lit end of a cigarette is a
toxic fog of gases including ammonia, carbon
monoxide and hydrogen cyanide. Nor do they
know that these deadly gases can be especially
harmful to kids and infants, whose lungs are still
developing. Sponsored by the American Legacy
Foundation, the campaign communicates the
health and social effects of secondhand smoke
and motivates parents who smoke to
create smoke-free environments for their children.
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FOR MORE INFORMATION, CONTACT SPONSOR:
Jeff Costantino, Senior Marketing Manager,
American Legacy Foundation; 2030 M Street, NW 6th Floor,
Washington, DC 20036; (202) 454-5749
WEBSITE: www.dontpassgas.org
VOLUNTEER AD AGENCY: Crispin Porter & Bogusky
AD COUNCIL SR. CAMPAIGN DIRECTOR: Michelle Hillman
AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS
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Stroke Awareness
American Stroke Association
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NEW MATERIALS
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| Stroke is the number three killer in this country
and is a leading cause of severe, long-term
disability. As a person’s age increases, so does
his or her risk for stroke. Tragically, older
Americans are the least knowledgeable about
warning signs and risk factors. However, stroke
can affect people of all ages. African Americans
and men are also at high risk. Immediate
emergency medical treatment may greatly reduce
long-term disability caused by stroke. Developed
in partnership with the American Stroke
Association, the goal of this PSA campaign is to
increase immediate stroke recognition and
response. The campaign will arm the public with
the knowledge that a fast reaction to stroke
symptoms is critical in potentially lessening the
devastating effects caused by stroke.
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FOR MORE INFORMATION, CONTACT SPONSOR:
Julie Grabarkewitz, Director of Advertising,
7272 Greenville Avenue, Dallas, Texas 75231; (214) 706-1134
WEBSITE: www.StrokeAssociation.org
VOLUNTEER AD AGENCY: BBDO Atlanta, Spike/DDB
AD COUNCIL VP, CAMPAIGN DIRECTOR: Deborah Leiter
AVAILABLE MATERIALS: TV, RADIO, OUTDOOR, PRINT,
WEB BANNERS
AFRICAN-AMERICAN TARGETED: RADIO
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Underage Drinking Prevention
U.S. Department of Health & Human Services
Substance Abuse and Mental Health Services
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| Children who begin drinking alcohol before age
15 are 5 times more likely to develop alcohol
problems than those who start after age 21. This
campaign seeks to reduce and delay the onset of
underage drinking by increasing communication
between parents and youth. The PSAs encourage
parents to talk to their children early and often
about the dangers and consequences of underage
drinking. Parents and caregivers can visit the
campaign website www.stopalcoholabuse.gov to
find out more information about teens and alcohol.
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FOR MORE INFORMATION, CONTACT SPONSOR:
Dr. Alvera Stern, astern@samhsa.gov,
1 Choke Cherry Road, Room 8-1033, Rockville, MD 20857;
240-276-2130;
WEBSITE: www.stopalcoholabuse.gov
VOLUNTEER AD AGENCIES: The Kaplan Thaler Group
AD COUNCIL VP, CAMPAIGN DIRECTOR: Kristin Hajinlian
AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS
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Wildfire Prevention
USDA Forest Service, National Association of State Foresters
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NEW MATERIALS
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| Since 1944, the USDA Forest Service and the National
Association of State Foresters have enlisted Smokey
Bear as the symbol of protection of America’s forests
by sponsoring the Wildfire Prevention campaign. The
Campaign’s new general market television PSAs use
simple music and imagery to deliver a powerful
message. The consequences of not being careful with
fire are illustrated with ten matchsticks and a burning
fuse. In addition, a new PSA featuring Bambi inspires
us to practice good fire safety habits so that we “don’t
let our forests become once upon a time.” Each PSA
hopes to instill personal responsibility and concludes
with Smokey Bear’s famous tagline, “Only You Can
Prevent Wildfires.” Viewers are directed to visit
www.smokeybear.com to learn about what they can do
to prevent wildfires.
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FOR MORE INFORMATION, CONTACT SPONSOR:
Lewis Southard, Branch Chief, Fire Prevention, USDA Forest
Service, Fire & Aviation Mgmt., 1400 Independence Avenue,
SW, Washington, DC 20090-1107; (202) 205-1503
WEBSITE: www.smokeybear.com
VOLUNTEER AD AGENCIES: FCB-Southern California;
Ruder-Finn Interactive
AD COUNCIL VP, CAMPAIGN DIRECTOR: Wendy Moniz
AVAILABLE MATERIALS: GENERAL: TV, RADIO, PRINT,
OUTDOOR, WEB BANNERS
SPANISH: TV, PRINT
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