An Interview with Ivelisse Estrada, Senior Vice President, Corporate and Community Relations, Univision Communications, Inc.
What is Univision’s corporate strategy as it pertains to PSAs?
Univision Communications has a long and distinguished history as an advocate and proponent of
issues central to this country’s Hispanic community. We believe it is our responsibility to address
the key issues affecting the 41 million Hispanics living in the U.S. and serve as a bearer of
information and, when appropriate, a voice for this dynamic community.
Univision’s public affairs efforts include PSAs, coverage through news and public affairs shows,
community outreach activities and employee/talent volunteerism. Campaigns are coordinated at
the local, statewide, regional and/or national level depending on individual circumstances, and
are often incorporated across all of our media assets.
How does the Ad Council augment Univision’s community efforts?
The Ad Council effectively targets important community outreach efforts and succeeds in
promoting positive social change through its public service advertising campaigns. Univision’s
own public education goals, on issues such as underage drinking, asthma, mentoring, father
involvement and computer literacy, among others, are served through the Ad Council’s topquality
Spanish-language PSAs that supplement the work the company already does in the
Hispanic community.
What issues do you think deserve national focus?
Key issues affecting the Hispanic community in the U.S. are similar to those that affect all groups:
education, health, financial literacy, employment, voter education and public safety.
What would you like to share with others in the media about the value of making a strong and
continuing commitment to public service?
As a business, our success depends upon the strength of our community. More importantly, it is
our civic duty to raise awareness of important issues as an investment in our future.
This is an excerpt from the interview with Ivelisse Estrada, Univision.
To read the complete interview, please visit http://psacentral.adcouncil.org.
Ad Council Recruits Managing Director for the Northwestern Region
The Ad Council welcomes Sarah Kayson, the new Managing Director, Northwestern
Region. Sarah, based in the city by the bay, San Francisco, CA, will engage PSA
directors in eight states to increase the exposure of the Ad Council’s PSA
campaigns. She will help generate donated media by connecting with industry
associations, advertising clubs, media buyers, non-profit partners, community
leaders and government officials throughout the diverse region. Sarah comes to
the Ad Council from the Office of National Drug Control Policy in Washington, DC,
where she was Special Assistant to the National Youth Anti-Drug Media Campaign.
Prior to that, she was the Director for Public Policy at the National Council on
Alcoholism and Drug Dependence.
