All RADIO AND TV STATIONS: All Ad Council radio and TV PSAs are produced in compliance with SAG and AFTRA. PSA directors are urged to check their inventories for expired materials.

HEALTH AND SAFETY

Autism Awareness Autism Speaks
Autism is the nation’s fastest-growing serious developmental disorder, with 1 in 150 children diagnosed each year. This campaign aims to raise awareness of and increase parental knowledge about autism and to empower parents to take action if their child is not meeting certain developmental milestones.		FOR MORE INFORMATION, CONTACT: Autism Speaks, 2 Park Avenue, 11th floor, New York, NY 10016 WEBSITE: www.autismspeaks.org / VOLUNTEER AD AGENCY: BBDO, New York / AD COUNCIL VP CAMPAIGN DIRECTOR: Deborah Leiter AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS, OUTDOOR SPANISH: TV, RADIO
Blood Donation AABB, America’s Blood Centers, American Red Cross MATERIALS RENEWED
Each year, nearly five million Americans need a life saving blood transfusion, and 38,000 units of blood are needed every day in this country. But young people donate at alarmingly low rates. This campaign aims to increase awareness of the need for blood donation among young adults between the ages of 17–24 and set the foundation for lifelong donor behavior.		FOR MORE INFORMATION, CONTACT: 8101 Glenbrook Road, Bethesda, MD 20814; (301) 215-6557; Jennifer Garfinkel, Director of Public Relations, AABB; jgarfinkel@aabb.org / WEBSITE: www.bloodsaves.com VOLUNTEER AD AGENCY: Euro RSCG New York / AD COUNCIL CAMPAIGN MANAGER: Dzu Vien Bui AVAILABLE MATERIALS: DIGITAL OUTDOOR, RADIO, TV, WEB BANNERS
Booster Seat Education U.S. Department of Transportation’s National Highway Traffic Safety Administration
A staggering 80% of all children in the U.S. who should be restrained in a booster seat are not. The goal of this PSA campaign is to educate parents of children who have outgrown their toddler seats that a booster seat is a life-saving transition to an adult safety belt.		FOR MORE INFORMATION, CONTACT: Moniqua Roberts, Communications Program Analyst; 1200 New Jersey Avenue, SW, Washington, DC 20590; (202) 366-6916 / WEBSITE: www.boosterseat.gov / VOLUNTEER AD AGENCY: The Richards Group, Dallas / AD COUNCIL CAMPAIGN MANAGER: Meredith Perkins AVAILABLE MATERIALS: MAGAZINE, NEWSPAPER, RADIO, TV, WEB BANNERS SPANISH: RADIO, TV, WEB BANNERS
Childhood Asthma Environmental Protection Agency
The CDC estimates that children miss 15 million school days each year due to asthma. The campaign provides parents and caregivers with simple tips on how to eliminate specific asthma triggers in order to reduce symptoms and help prevent asthma attacks.		FOR MORE INFORMATION, CONTACT: Kristy Miller, Public Affairs Officer, 1301 L Street, NW, Washington, DC 20005; (202) 343-9441 / VOLUNTEER AD AGENCY: Grey Worldwide / AD COUNCIL CAMPAIGN MANAGER: Dzu Vien Bui AVAILABLE MATERIALS: PRINT, RADIO, TV, WEB BANNERS SPANISH: OUTDOOR, PRINT, RADIO, TV, WEB BANNERS
Childhood Obesity Prevention U.S. Department of Health & Human Services NEW MATERIALS
The Childhood Obesity Prevention Campaign focuses on the importance of eating a healthy diet and being physically active through complementary efforts. The “Be a Player” PSAs feature players from the National Football League (NFL), the Ladies Professional Golf Association (LPGA) and characters from Dream- Works’ Shrek. They encourage children ages 6 to 11 years old to get up and play for at least one hour every day, and demonstrate the fun that they can have doing it. The “Can Your Food Do That?” PSAs let kids know that eating healthy can help them do the things they really love to do and do them better. Children and their families are encouraged to visit SmallStep.gov where they can find fun, interactive and beneficial information on healthy eating, and physical activity.		FOR MORE INFORMATION, CONTACT: U.S. Department of Health and Human Services, 200 Independence Avenue, S.W., Washington, D.C. 20201; (202) 690-6221; Ellen Field WEBSITE: www.smallstep.gov / Volunteer Ad Agencies: McCann Erickson, New York, GSD&M’s Idea City / AD COUNCIL CAMPAIGN MANAGER: Trace Della Torre AVAILABLE MATERIALS: OUTDOOR, PRINT, RADIO, TV, WEB BANNERS SPANISH: OUTDOOR, PRINT, RADIO, TV, WEB BANNERS
Crime Prevention National Crime Prevention Council
The newest PSAs inspire 12-to-14-year-olds, particularly girls, to put an end to cyberbullying, directing them to www.ncpc.org/cyberbullying. Further efforts include general crime and bullying prevention messages. Bullying is a widespread problem for our nation’s youth—this initiative is designed not only to counteract bullying at a young age, but also to help parents recognize the warning signs of bullying. The 25th anniversary PSAs encourage adults to visit www.ncpc.org to learn simple ways to aid in crime prevention.		FOR MORE INFORMATION, CONTACT: National Crime Prevention Council, 1000 Connecticut Avenue, NW, 13th Floor, Washington, DC 20036; (202) 261-4184; Michelle Boykins, Director of Communications, mboykins@ncpc.org WEBSITE: www.ncpc.org / VOLUNTEER AD AGENCY: Saatchi & Saatchi / AD COUNCIL VP, CAMPAIGN DIRECTOR: Rebecca Roban AVAILABLE MATERIALS: OUTDOOR, PRINT, RADIO, TV, VIRAL VIDEOS, WEB BANNERS This campaign is substantially funded by the U.S. Department of Justice.
Diabetes Management Diabetes Care Coalition NEW MATERIALS
Everyday risks may not come with warnings, but for individuals with diabetes, A1C is a warning sign for out of control diabetes. The campaign, created with the American Diabetes Association and Juvenile Diabetes Research Foundation International, explains that managing A1C levels can reduce the risk of diabetes complications such as heart attack or stroke. Recognizing the high incidence of diabetes among the Hispanic population the campaign also uses an integrated approach featuring Spanishlanguage messaging to reach the Hispanic community.		FOR MORE INFORMATION, CONTACT: Tom Boyer, Executive Director, Diabetes Care Coalition, 425 Market Street, Suite 2211, San Francisco, CA 94105; (415) 512-5230 WEBSITES : www.diabetesA1C.org and www.midiabetesA1C.org VOLUNTEER AD AGENCY: McCann Erickson New York / AD COUNCIL CAMPAIGN MANAGER: Deborah Leiter AVAILABLE MATERIALS: OUTDOOR, PRINT, RADIO, TV, VIRAL VIDEOS, WEB BANNERS This campaign is substantially funded by the U.S. Department of Justice.
Disease Prevention American Cancer Society, American Diabetes Association, American Heart Association
African Americans suffer the highest mortality rate of the total population, yet many African American women are not motivated to change (and maintain) unhealthy long-lasting personal lifestyle habits that could prevent these diseases. The objective of the campaign is to motivate African American women to make healthy everyday choices to help reduce their risk of diseases such as cancer, diabetes, heart disease and stroke.		FOR MORE INFORMATION, CONTACT: American Heart Association, 7272 Greenville Avenue, Dallas, TX 75231; (214) 706-1134; Julie Grabarkewitz, Director of Advertising / WEBSITE: www.everydaychoices.org / VOLUNTEER AD AGENCY: Vigilante / AD COUNCIL CAMPAIGN DIRECTOR: Deborah Leiter AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS, OUTDOOR SPANISH: TV, RADIO
Domestic Violence Prevention The Family Violence Prevention Fund
The objective of this campaign is to encourage men to teach the boys in their lives that all violence against women is wrong. The PSAs encourage men to learn about the role they can play in putting an end to domestic violence.		FOR MORE INFORMATION, CONTACT: Lynne Lee, Director of Public Education, 383 Rhode Island St., Suite 304, San Francisco, CA 94103-5133; (415) 252-8900 WEBSITES : www.endabuse.org, www.nomasabuso.org / VOLUNTEER AD AGENCY: McCann Erickson San Francisco / AD COUNCIL CAMPAIGN MANAGER: Dzu Vien Bui AVAILABLE MATERIALS: TV, RADIO, WEB BANNERS SPANISH: RADIO, WEB BANNERS Funds for this campaign are generously provided by the Waitt Institute for Violence Prevention.
Drunk Driving Prevention U.S. Department of Transportation’s National Highway Traffic Safety Administration
Many people believe that their driving is not impaired if they only consume a few drinks. In 2005, nearly 13,000 people were killed in alcohol-related crashes with a driver having a BAC of .08 or higher. The purpose of this campaign is to inspire dialogue on and recognition of the dangers of “buzzed driving.”		FOR MORE INFORMATION, CONTACT: 1200 New Jersey Avenue, SW, Washington, DC 20590; (202) 366-6918; Kathryn Henry, Consumer Division, Office of Communications and Consumer Information WEBSITE: www.stopimpaireddriving.org / VOLUNTEER AD AGENCY: Mullen / AD COUNCIL VP, CAMPAIGN DIRECTOR: Michelle Hillman AVAILABLE MATERIALS: TV, RADIO CONSUMER MAGAZINE, NEWSPAPER, WEB BANNERS SPANISH: TV, RADIO, PRINT
Emergency Preparedness U.S. Department of Homeland Security
The Ready campaign educates Americans about preparing for and responding to emergencies, including natural disasters and potential terrorist attacks. Ready asks individuals to do three key things: get an emergency supply kit, make a family emergency plan, and be informed about different types of emergencies and their appropriate responses.		FOR MORE INFORMATION, CONTACT: Erin Streeter, U.S. Department of Homeland Security, Office of Public Affairs; (202) 282-8010 / WEBSITES : www.ready.gov, www.listo.gov / VOLUNTEER AD AGENCIES : BBDO, New York; Elevación Ltd. / AD COUNCIL CAMPAIGN DIRECTOR: Christine Neal AVAILABLE MATERIALS: TV, RADIO, PRINT, OUTDOOR, WEB BANNERS SPANISH: TV, RADIO, PRINT, OUTDOOR, WEB BANNERS
Emergency Preparedness–Business U.S. Department of Homeland Security
There are over 20 million small businesses in the United States. The Ready Business campaign aims to raise the business community’s awareness of the need for emergency planning and motivate businesses to take action. The campaign encourages business owners and managers to visit www.ready.gov; plan to stay in business; talk to their employees; and protect their investment.		FOR MORE INFORMATION, CONTACT: Erin Streeter, Office of Public Affairs, U.S. Department of Homeland Security; (202) 282-8010 / WEBSITE: www.ready.gov / AD COUNCIL CAMPAIGN DIRECTOR: Christine Neal AVAILABLE MATERIALS: RADIO, PRINT, OUTDOOR, WEB BANNERS
National Mental Health Anti-Stigma U.S. Department of Health & Human Services' Substance Abuse and Mental Health Services Administration NEW MATERIALS
The opportunity for recovery is more likely in a society of acceptance, and this campaign looks to men and women 18–25 years old to serve as the mental health vanguard, motivating a societal change toward social acceptance and decreasing the negative attitudes that surround mental illness. The PSA campaign is designed to encourage this group to step up and support their friends who are living with a mental illness by demonstrating the roles they can play in their friend’s recovery.		FOR MORE INFORMATION, CONTACT: U.S. Department of Health & Human Services; Substance Abuse and Mental Health Services Administration; 1 Choke Cherry Road, Rm. 6-1071, Rockville, MD 20857; (240) 276-1947; Chris Marshall; cmarshal@samhsa.gov / WEBSITE: www.whatadifference.org VOLUNTEER AD AGENCY: Grey Worldwide / AD COUNCIL VP, CAMPAIGN DIRECTOR: Deborah Leiter AVAILABLE MATERIALS: BROCHURE, OOH, PRINT, RADIO, TV, WEB BANNERS SPANISH: TV, RADIO
Obesity Prevention U.S. Department of Health & Human Services NEW MATERIALS
An unprecedented majority of American adults (64%) are overweight or obese due to sedentary lifestyles and unhealthy diet and exercise habits. The campaign aims to inspire behavioral change among overweight adult Americans through increased physical activity, portion control and healthier eating. Audiences are encouraged to visit www.smallstep.gov to “Take a Small Step to Get Healthy.”		FOR MORE INFORMATION, CONTACT: U.S. Department of Health & Human Services, Humphrey Building, 200 Independence Ave., SW, Washington, D.C. 20201; (202) 690-7850; Ellen Field / WEBSITE: www.smallstep.gov VOLUNTEER AD AGENCY: McCann Erickson New York / AD COUNCIL CAMPAIGN MANAGER: Trace Della Torre AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS, OUTDOOR SPANISH: TV, RADIO, PRINT, WEB BANNERS, OUTDOOR
Online Sexual Exploitation National Center for Missing & Exploited Children® U.S. Department of Justice NEW MATERIALS
The prevalence of sexual victimization of children in the United States is overwhelming, yet largely unrecognized and underreported. This campaign is designed to raise awareness among teens and parents about the prevalence of online sexual exploitation in an effort to better protect against online sexual predators.		FOR MORE INFORMATION, CONTACT: (1) 699 Prince Street, Alexandria, VA 22314; (703) 274-3900; Lisa Cullen, Communications Manager, lcullen@ncmec.org; (2) 950 Pennsylvania Ave., NW, Washington DC 20530; Kim Smith, Office of Public Affairs; Kimberly.A.Smith@usdoj.gov / WEBSITE: www.cybertipline.com / VOLUNTEER AD AGENCY: Merkley + Partners / AD COUNCIL VP, CAMPAIGN DIRECTOR: Rebecca Roban AVAILABLE MATERIALS: TV, RADIO, NEWSPAPER, MAGAZINE, OUTDOOR, WEB BANNERS SPANISH: RADIO, TV, WEB BANNERS
Patient Involvement Agency for Healthcare Research and Quality
The Agency for Healthcare Research and Quality (AHRQ) is the lead agency within the U.S. Department of Health and Human Services with a mission of improving the quality, safety, efficiency and effectiveness of health care for the public. Gaps in the health care system open patients up to serious medical error, even under routine circumstances. Asking questions at every step is an effective defense. This campaign encourages the public to be active members of their health care team and delivers actionable, simple ways to be more involved at www.ahrq.gov/questionsaretheanswer.		FOR MORE INFORMATION, CONTACT: Farah Englert, AHRQ 540 Gaither Road, Rockville, MD 20850; farah.englert@ahrq.hhs.gov; (301) 427-1865 / WEBSITE: www.ahrq.gov/questionsaretheanswer / VOLUNTEER AGENCY: McCann Erickson / AD COUNCIL CAMPAIGN DIRECTOR: Melissa Otero AVAILABLE MATERIALS: PRINT, RADIO, TV, WEB BANNERS
Reducing Gun Violence Project Safe Neighborhoods, U.S. Department of Justice NEW MATERIALS
Project Safe Neighborhoods (PSN) is a nationwide commitment to reduce gang and gun crime in America by networking existing local programs that target gang and gun crime and providing them with the resources they need to be successful. This campaign engages potential youth offenders by portraying the consequences of gun violence not just for themselves, but for their families.		FOR MORE INFORMATION, CONTACT: 950 Pennsylvania Ave., Room 22, NW, Washington, DC 20530; (202) 514-2007; Office of Public Affairs, Erik Ablin / WEBSITE: www.psn.gov / VOLUNTEER AD AGENCY: Mullen / AD COUNCIL VP, CAMPAIGN DIRECTOR: Michelle Hillman AVAILABLE MATERIALS: TV, RADIO, OUTDOOR, PRINT SPANISH: TV, RADIO, PRINT
Secondhand Smoke and Kids American Legacy Foundation
Children are often in environments with secondhand smoke by circumstance, not choice. Many children in the U.S. are exposed to secondhand smoke at home, and the effects of this exposure can be devastating. This campaign communicates the health consequences of secondhand smoke exposure and encourages parents to create smoke-free environments for their children.		FOR MORE INFORMATION, CONTACT: Jeff Costantino, Director of Cessation Marketing, American Legacy Foundation; 2030 M Street, NW, 6th Floor, Washington, DC 20036; (202) 454-5749 / WEBSITE: www.dontpassgas.org / VOLUNTEER AD AGENCY: Crispin Porter & Bogusky / AD COUNCIL VP, CAMPAIGN DIRECTOR: Michelle Hillman AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS
Stroke Awareness American Stroke Association
The goal of this PSA campaign is to raise awareness of stroke symptoms and increase immediate stroke recognition and response (i.e., call 9-1-1) by empowering potential victims and bystanders with the knowledge that a fast reaction to confusing symptoms is critical in potentially lessening the devastating effects caused by strokes. The African American targeted campaign also educates audiences that they are twice as likely to suffer a stroke as white Americans.		FOR MORE INFORMATION, CONTACT: Julie Grabarkewitz, Director of Advertising; 7272 Greenville Avenue, Dallas, Texas 75231; (214) 706-1134 / WEBSITE: www.StrokeAssociation.org / VOLUNTEER AD AGENCIES : BBDO Atlanta, Spike/DDB, GSD&M / AD COUNCIL CAMPAIGN DIRECTOR: Katie VanLangen AVAILABLE MATERIALS: TV, RADIO, OUTDOOR, PRINT, WEB BANNERS AFRICAN-AMERICAN TARGETED: TV, RADIO, OUTDOOR, PRINT, WEB BANNERS
Underage Drinking Prevention U.S. Department of Health & Human Services Substance Abuse and Mental Health Services Administration
This campaign seeks to reduce and delay the onset of underage drinking by increasing communication between parents and youth. The campaign encourages parents to speak early and often to their children about the dangers of underage drinking.		FOR MORE INFORMATION, CONTACT: Mark Weber, mweber@samhsa.gov; 1 Choke Cherry Road, Room 8-1029, Rockville, MD 20857; (240) 276-2128 / WEBSITE: www.stopalcoholabuse.gov / VOLUNTEER AD AGENCY: The Kaplan Thaler Group / AD COUNCIL CAMPAIGN MANAGER: Dzu Vien Bui AVAILABLE MATERIALS: BROCHURE, TV, RADIO, PRINT, WEB BANNERS, OUTDOOR
Veteran Support—MLB Charity Major League Baseball
Major League Baseball Charities, in partnership with The Advertising Council and the Iraq Afghanistan Veterans of America (IAVA), is supporting a national public service advertising (PSA) campaign. The effort is designed to raise awareness and to encourage all Americans to provide support for veterans who served in Iraq and Afghanistan in three areas: education, employment and mental health.		FOR MORE INFORMATION, CONTACT: 245 Park Avenue, New York, NY 10167; (212) 931-7914; Jacqueline Parkes / Website: www.welcomebackveterans.org / Volunteer Ad Agency : Ogilvy & Mather / Ad Council Campaign Director: Katie VanLangen AVAILABLE MATERIALS: TV, RADIO
Wildfire Prevention USDA Forest Service, National Association of State Foresters
The principal causes of human-caused wildfires are unattended campfires, trash burning on windy days, BBQ coals and operating equipment without spark arrestors. This campaign is designed to increase public awareness and prevention of wildfires by taking personal responsibility for practicing good fire safety habits.		FOR MORE INFORMATION, CONTACT: Helene Cleveland, Fire Prevention Manager, U.S. Forest Service, Fire & Aviation Management.; Yates Building, FAM-2 SW, 201 14th Street SW, Washington, DC 20250; (202) 205-1488 WEBSITE: www.smokeybear.com / VOLUNTEER AD AGENCIES: Draftfcb; Ruder Finn Interactive / AD COUNCIL VP, CAMPAIGN MANAGER: Meredith Perkins AVAILABLE MATERIALS: TV, RADIO, PRINT, OUTDOOR, WEB BANNERS SPANISH: TV, PRINT
Wireless AMBER Alerts The Wireless Foundation National Center for Missing & Exploited Children® The U.S. Department of Justice NEW MATERIALS
The Wireless AMBER Alerts™ initiative is a catalyst for the wireless industry’s more than 242 million wireless subscribers to aid in the search and recovery of an abducted child. The campaign motivates wireless users to sign up for free Wireless AMBER Alerts text messages at www.wirelessamberalerts.org.		FOR MORE INFORMATION, CONTACT: David Diggs, Executive Director; 1400 16th Street, NW, Ste. 600, Washington, DC 20036; (202) 736-2983; ddiggs@ctia.org WEBSITE: www.wirelessamberalerts.org / VOLUNTEER AD AGENCY: Merkley + Partners / AD COUNCIL VP, CAMPAIGN DIRECTOR: Rebecca Roban AVAILABLE MATERIALS: RADIO, NEWSPAPER, OUTDOOR, INTERACTIVE
Youth Reckless Driving Prevention State Consumer Protection Agencies and Attorneys General Offices NEW MATERIALS
For more than two decades, car crashes have been the number one killer of teens. Reckless driving among America’s youth is a serious problem and it has deadly consequences. Young drivers are more likely to speed, run red lights, make illegal turns and die in an SUV rollover. That is why the URTheSpokesperson campaign is so critical. With the message “Speak Up,” the campaign aims to encourage teen passengers to be the “spokesperson” against reckless driving and speak up when they are in a car with a friend and don’t feel safe.		FOR MORE INFORMATION, CONTACT: The Advertising Council, 1203 19th St. NW, 4th Floor, Washington, DC 20036 / WEBSITE: URTheSpokesperson.com / VOLUNTEER ADVERTISING AGENCY: North Castle Stamford, CT / AD COUNCIL ASSISTANT CAMPAIGN MANAGER: Emily McKee AVAILABLE MATERIALS: PRINT, RADIO, TV, WEB BANNERS, OUTDOOR