Check Yearly. See Clearly.
Vision Council of America
The Vision Council of America and AARP’s television, radio and print PSAs aim to educate older Americans about the
importance of regular vision care. The messages alert Americans to the high prevalence of age-related vision problems;
it is estimated that one in three Americans over 40 has a sight-threatening condition like glaucoma or cataracts. The Check
Yearly. See Clearly. campaign emphasizes that only an eye doctor can spot these conditions, and may even detect the
early signs of hypertension and diabetes. On the webpage, adults can learn more about vision care for the entire family.
AVAILABLE MATERIALS: Print, Radio, TV
For more information contact sponsor: Maureen Beddis, Director of Marketing and Communications or Susan Martonik,
Senior Manager of Public Relations, Vision Council of America, 1700 Diagonal Road, Suite 500, Alexandria, VA 22314; (703) 548-4560
E-mails: mbeddis@visionsite.org or smartonik@visionsite.org / Ad Agency: August, Lang & Husak / Website: www.checkyearly.com