All RADIO AND TV STATIONS: All Ad Council radio and TV PSAs are produced in compliance with SAG and AFTRA. PSA directors are urged to check their inventories for expired materials.

COMMUNITY

Adoption HHS’ Collaboration to AdoptUSKids NEW MATERIALS IN SPANISH
There are 115,000 children currently in the foster care system waiting for a family. This campaign aims to significantly increase the awareness of the urgent need for parents to provide loving, permanent homes for these children.		FOR MORE INFORMATION, CONTACT: Barb Holtan, The Adoption Exchange Association, 8015 Corporate Drive, Suite C, Baltimore, MD 21236; (888) 220-4005; Office of Public Affairs, U.S. Department of Health & Human Services, The Administration for Children and Families, 370 L’Enfant Promenade SW, 7th Flr West, Washington, DC 20447; (202) 401-9215 / WEBSITES: English: www.adoptuskids.org; Spanish: www.adopte1.org / TOLL-FREE NUMBERS: English: (888) 200-4005; Spanish: (877) 256-7831 VOLUNTEER AD AGENCIES: kirshenbaum bond + partners, Revolución / AD COUNCIL CAMPAIGN DIRECTOR: Melissa Otero AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS SPANISH: TV, RADIO, PRINT, OUTDOOR, WEB BANNERS
Environmental Involvement Earth Share
From the African desert to the Arctic wilderness, every aspect of our environment — air, water, land, wildlife and public health — is connected. The Earth Share campaign focuses on our responsibility to the natural environment and encourages Americans to get involved.		FOR MORE INFORMATION, CONTACT: Robin Perkins, Communications Director, 7735 Old Georgetown Road, Suite 900, Bethesda, MD 20814; (240) 333-0300 WEBSITE: www.earthshare.org / VOLUNTEER AD AGENCY: Draftfcb, Chicago / AD COUNCIL CAMPAIGN MANAGER: Trace Della Torre AVAILABLE MATERIALS: PRINT, RADIO, TV, WEB BANNERS
Foreclosure Prevention NeighborWorks® America
Foreclosures are a very serious problem in our country. We estimate that a staggering one million families will face foreclosure this year. Not only does a foreclosure have a disastrous financial impact on the family, but it can also have harsh consequences on the entire community. This new PSA campaign strives to reach the roughly 50% of delinquent borrowers that avoid contact with their lenders, and encourages them to call 888-995-HOPE for guidance. There they will find quality counseling and financial advice, from a trusted third-party nonprofit, on ways to avoid foreclosure. Everyone loses when homeowners foreclose, just as everyone wins when communities are home to vital, healthy neighborhoods.		FOR MORE INFORMATION, CONTACT: Kate Colarulli, NeighborWorks® America, 1325 G Street NW, Suite 800, Washington, DC 20005; (202) 220-2344; Fax: (202) 376-2160; kcolarulli@nw.org / WEBSITE: www.ForeclosureHelpandHope.org / VOLUNTEER AD AGENCY: mcgarrybowen / AD COUNCIL CAMPAIGN MANAGER: Meredith Cuevas AVAILABLE MATERIALS: OUTDOOR, PRINT, RADIO, TV, WEB BANNERS SPANISH: OUTDOOR, PRINT, RADIO, TV
Generous Nation The Advertising Council
The Generous Nation campaign is designed to inspire Americans to translate their everyday compassion and good intentions into action by giving more often. The campaign builds on this goodwill and motivates Americans to give more of themselves in the course of their daily lives. The campaign’s message is simple: don’t almost give — give. At www.DontAlmostGive.org, individuals can find ways to make a donation, search for volunteering opportunities in their communities, or get involved in a charity that aligns with their interests. Ultimately, it is the Ad Council’s intention to complement the efforts of the entire nonprofit community by encouraging individuals to translate their compassion and generosity into concrete actions.		FOR MORE INFORMATION, CONTACT: The Advertising Council, 815 Second Avenue, New York, NY 10017 WEBSITES: www.DontAlmostGive.org; www.adcouncil.org VOLUNTEER ADVERTISING EXECUTIVES: Phil Dusenberry, Ted Sann, Charlie Miesmer / AD COUNCIL CAMPAIGN MANAGER: Jessica Berta AVAILABLE MATERIALS: PRINT, RADIO, TV, WEB BANNERS
Global Warming Environmental Defense
Global warming is one of the most serious environmental issues confronting us today. This campaign is designed to raise awareness and inspire Americans to take steps to help reduce greenhouse gas pollution by going to www.fightglobalwarming.com, where they can learn simple steps that save energy and money and reduce pollutants that contribute to global warming.		FOR MORE INFORMATION, CONTACT: Environmental Defense, 257 Park Avenue South, New York, NY 10010; (212) 616-1288 / WEBSITE: www.fightglobalwarming.com VOLUNTEER AD AGENCY: Ogilvy & Mather, New York / AD COUNCIL CAMPAIGN MANAGER: Jessica Berta AVAILABLE MATERIALS: OUTDOOR, PRINT, RADIO, TV, WEB BANNERS
HUD – Housing Discrimination U.S. Department of Housing and Urban Development, NY State Division of Human Rights
The Federal Fair Housing Act of 1968 prohibits housing discrimination based on race, color, national origin, religion, sex, family status and disability. Despite this, more than 99% of an estimated two million instances occur each year without redress or restitution. The U.S. Office of Housing and Urban Development is sponsoring this campaign to increase Americans’ awareness of the illegality and widespread but subtle forms of housing discrimination. Those who have witnessed discrimination or feel they have been discriminated against are encouraged to report it by calling HUD at 1-800-699-9777 or visiting www.hud.gov. By making individuals aware of housing discrimination, we can empower them to report it and help stop it.		FOR MORE INFORMATION, CONTACT: Pamela Doong Walsh, Director, Program Standards Division, 451 7th Street SW, Washington, DC 20410; (240) 708-2288; pamela_d._walsh@hud.gov / Website: hud.gov / Volunteer Ad Agency: Merkley + Partners/ Ad Council Campaign Manager: Dzu Vien Bui Available Materials: TV, Radio Spanish: Radio
Mentoring Big Brothers Big Sisters of America
There are approximately 14 million young people at risk of not reaching productive adulthood. There is an urgent need for men and women, and particularly minority men, to step forward to mentor children. The campaign encourages individuals to volunteer for Big Brothers Big Sisters and touch the life of a child in a simple but life-changing way.		FOR MORE INFORMATION, CONTACT: Jammie O’Brien, Manager of Marketing Programs; 230 N 13th Street, Philadelphia, PA 19107; (215) 665-7754 WEBSITE: www.bigbrothersbigsisters.org / VOLUNTEER AD AGENCY: VGS Creative / AD COUNCIL VP, CAMPAIGN DIRECTOR: Rebecca Roban AVAILABLE MATERIALS: TV, RADIO, WEB BANNERS
Oceans Awareness National Marine Sanctuary Foundation, National Oceanic and Atmospheric Administration, Environmental Defense AWARD WINNING CAMPAIGN
Oceans are essential to life on Earth, but are now being put at risk by human activity. Oceans do not have an infinite capacity to absorb the waste we allow to flow into them. When it comes to pollution, people generally don’t realize that most ocean pollution originates on land, such as when plastic trash or motor oil is carelessly disposed of. The ads in this campaign are designed to raise awareness among Americans about the connection between our activities on land and the health of the oceans. Our objective is to inspire the audience to prevent pollution before it harms the oceans and the sea creatures that live there.		FOR MORE INFORMATION, CONTACT: Lori Arguelles, President and CEO, National Marine Sanctuary Foundation, 8601 Georgia Avenue, Suite 501, Silver Spring, MD 20910; (301) 608-3040 Ext. 1 / WEBSITES: www.keepoceansclean.org; www.nmsfocean.org; www.environmentaldefense.org / VOLUNTEER AD AGENCY: Buena Vista Home Entertainment / AD COUNCIL CAMPAIGN MANAGER: Trace Della Torre AVAILABLE MATERIALS: TV, WEB BANNERS