How does the Ad Council help augment Azteca America's efforts in the SWFL community?
Azteca America SWFL is very proud to partner with the Ad Council to promote positive messages along with institutional campaigns that increase the sense of ownership and loyalty of our audience. Campaigns such as: College Access, Domestic Violence and Foreclosure Prevention are just some of the actual issues faced by our Hispanic community. The Ad Council's clear messages are dedicated to offer help and information to our dedicated audience.

What issues do you think deserve national focus?
A variety of issues are affecting the Hispanic community in U.S. Topics like immigration, health care insurance and college education are sensitive issues that give us a responsibility to expand our mission as communicators.

Is WTPH involved in any unique public service projects?
WTPH Channel 14 Azteca America SWFL and Fundación Azteca America are partners in education, social and community issues. Our mission is to help our viewers by giving them tools to interact and participate within the community at large. We participate in more than 80% of community events that involve social issues and community outreach. We will continue our efforts to expand the image of our station and Fundación Azteca America to make Hispanic professionals and workers proud of their roots and their sense of help and collaboration.

What would you like to share with others in the media about the value of making a strong and continuing commitment to public service?
The media brings a variety of value to any society. However, adding social causes to it, the value is definitely countless. Any media, such as: television, radio, print and online needs to participate and be involved with its people on a daily basis. The power of serving the community and helping others, not just informing but giving tools and guidelines to interact with their neighbors in society, gives you a magnificent sense of public service.

Campaigns Get Results
Your support is making a profound difference!

College Access

Just one year into the PSA campaign, national tracking of the target audience found that there were significant increases in the percentage who said the following: They plan on getting a four-year college degree after they are out of high school, from 59% to 68%. They have been taking steps to prepare themselves for college and will continue to do so, from 26% to 33%.

Financial Literacy

As of July 2008, more than 100,000 people have signed up to receive weekly e-mail savings tips. Just as many people subscribe to the Feed the Pig podcasts, which highlight financial issues that are relevant to the target audience. Thirty percent of the target audience of 25-to-34-year-olds are aware of the campaign advertising just one year after the campaign launched.

National Mental Health Anti Stigma

In the six months following the distribution of web banners, unique visitors to the website averaged more than 56,000 per month, increasing more than 600% from the six months prior. National tracking of 18-to-25-year-olds found that, from 2006 to 2008, there was a significant increase in the percentage of respondents who said they have discussed mental illness with friends or family, or have visited a website to find out more information about the issue.

Dear PSA Director: The Advertising Council and the American Institute of Certified Public Accountants thank you for your help in making our financial literacy PSA campaign, Feed the Pig™, a success. The campaign encourages Americans ages 25–34 to take small, easy steps to gain control of their personal finances. We know we're making a difference. According to a 2007 poll by the Ad Council, Feed the Pig has positively influenced the target audience's spending and saving habits and those who have seen or heard a PSA are more likely to take action to learn more about managing their finances and save more. We hope you will continue your support of the Feed the Pig campaign. In November, we will be introducing new PSAs featuring an evolved Benjamin Bankes, who provides savings messages to our audience. The new creative will serve as a reminder that having money doesn't happen by luck and chance—smart money management and saving strategies are the keys to success. The new PSAs also encourage the audience to visit the campaign website, www.FeedthePig.org, where they can learn more and find resources and interactive tools to help them take action. They also can join the more than 100,000 subscribers who have signed up to receive Weekly Savings Tips each Monday. With the continuing credit crunch, high energy costs and a fear of recession, we need your help to ensure that even more young Americans take control of their financial future. We look forward to your continued support in sending the message: Small changes today. Big bucks tomorrow. Sincerely, Barry C. Melancon, CPA AICPA President & CEO