COMMUNITY

Adoption HHS' Collaboration to AdoptUSKids NEW MATERIALS
There are 130,000 children currently in the foster care system waiting for a family. This campaign aims to significantly increase the awareness of the urgent need for parents to provide loving, permanent homes for these children.		FOR MORE INFORMATION, CONTACT: Kathy Ledesma, The Adoption Exchange Association, 8015 Corporate Drive, Suite C, Baltimore, MD 21236; (888) 220-4005; Office of Public Affairs, U.S. Department of Health & Human Services, The Administration for Children and Families, 1250 Maryland Avenue, SW, Washington, DC 20024; (202) 401-9215 / WEBSITES: English: www.adoptuskids.org; Spanish: www.adopte1.org / TOLL - FREE NUMBERS: English: (888) 200-4005; Spanish: (877) 256-7831 VOLUNTEER AD AGENCIES: kirshenbaum bond + partners, Revolución / AD COUNCIL CAMPAIGN DIRECTOR: Melissa Otero MATERIALS: TV, RADIO, PRINT, WEB BANNERS SPANISH: TV, RADIO, PRINT, OUTDOOR, WEB BANNERS
Community Engagement United Way of America NEW MATERIALS
The Community Engagement campaign works to motivate and inspire people from all walks of life to get engaged and become a partner of the United Way in an effort to advance the common good. It encourages audiences to, "Give. Advocate. Volunteer. Live United." The campaign website, liveunited.org, provides people with the resources to get motivated to give back to their communities and to create lasting, positive change.		FOR MORE INFORMATION, CONTACT: Mary McDonald, Director, Advertising, United Way of America, 701 North Fairfax Street, Alexandria, VA 22314; (703) 836-7100 ext. 331 / WEBSITE: www.liveunited.org / Volunteer Ad Agency: McCann Erickson New York / Ad Council Campaign Manager: Megan Sigesmund MATERIALS: PRINT, RADIO, TV, OUTDOOR, WEB BANNERS SPANISH: PRINT, RADIO, TV
Energy Efficiency U.S. Department of Energy
In a national survey of kids ages 8–12, 85% of respondents believed that they could lead their family to do what is needed to consume less energy in the home. This campaign, entitled "What's Your Excuse?" highlights the simplicity of making energy-efficient changes in the home and asks kids to join millions of others to make a difference by using energy wisely. The PSAs direct tweens to an interactive website, www.loseyourexcuse.gov, where they can download the Energy Action Plan to learn how to reduce energy consumption in the home.		FOR MORE INFORMATION, CONTACT: Kevin Brosnahan, Specialist, U.S. Department of Energy, 1000 Independence Avenue SW, Washington, DC 20585; (202) 586-0462 / WEBSITES: www.loseyourexcuse.gov, www.energy.gov/kids / VOLUNTEER AD AGENCY: Goodby, Silverstein and Partners / AD COUNCIL CAMPAIGN MANAGER: Ashlee Thompson MATERIALS: RADIO, TV, OUTDOOR, WEB BANNERS
Fatherhood Involvement U.S. Department of Health and Human Services' Office of Family Assistance, National Responsible Fatherhood Clearinghouse
In an effort to show dads the critical role they play in their children's lives, the Ad Council, has partnered with the U.S. Department of Health and Human Services' Offices of Family Assistance, the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a PSA campaign that communicates to fathers how essential they are to their children's well-being. The campaign provides fathers with the information they need to become more active dads, on a daily basis. The new PSAs emphasize to fathers that "the smallest moments can have the biggest impact on a child's life." The ads conclude with the tagline, "Take time to be a dad today" and encourage fathers to visit www.fatherhood.gov or call 1-877-4DAD411 to learn how to be more-involved dads.		FOR MORE INFORMATION, CONTACT: Vincent DiCaro, Director of Public Affairs, 101 Lakeforest Blvd., Suite 360, Gaithersburg, MD 20877; (240) 912-1270; WEBSITE: www.fatherhood.gov VOLUNTEER AD AGENCY: Campbell-Ewald, Detroit AD COUNCIL CAMPAIGN DIRECTOR: Lisa Cullen MATERIALS: OUTDOOR, PRINT, RADIO, TV, WEB BANNERS SPANISH: RADIO, TV, WEB BANNERS
Foreclosure Prevention NeighborWorks® America
Foreclosure is a very serious problem in our country. We estimate that a staggering 3–4 million families will face foreclosure this year. This PSA campaign strives to reach the roughly 50% of delinquent borrowers who avoid contact with their lenders, and encourages them to call 888-995-HOPE for guidance. There they will find quality counseling and financial advice from a trusted third-party nonprofit on ways to avoid foreclosure. Everyone loses when homeowners foreclose, just as everyone wins when communities are home to vital, healthy neighborhoods.		FOR MORE INFORMATION, CONTACT: Omar Velarde-Wong, NeighborWorks® America, 1325 G Street NW, Suite 800, Washington, DC 20005; (202) 220-2461; Fax: (202) 376-2160; ovelardewong@nw.org / WEBSITE: www.ForeclosureHelpandHope.org / VOLUNTEER AD AGENCY: mcgarrybowen / AD COUNCIL CAMPAIGN MANAGER: Cece Wedel MATERIALS: OUTDOOR, PRINT, RADIO, TV, WEB BANNERS SPANISH: OUTDOOR, PRINT, TV
Hunger Prevention Feeding America NEW MATERIALS
One in eight Americans lives on the brink of hunger, including millions of children, seniors and working poor. As the economy worsens, many more families are turning to food banks for assistance. These PSAs, featuring remarks by President Obama at a recent press conference, highlight the increasingly dire situation at food banks across the country and the urgent need for all of us to take action against hunger through Feeding America, the nation's leading domestic hunger relief organization.		FOR MORE INFORMATION, CONTACT: Johama Vetter, Director of Marketing Programs, Feeding America, 35 East Wacker Drive, #2000, Chicago, IL 60601; (312) 263-2303 ext 5616 WEBSITE: www.feedingamerica.org VOLUNTEER AD AGENCY: Ogilvy & Mather NY AD COUNCIL CAMPAIGN DIRECTOR: Rowena Tse MATERIALS: OUTDOOR, PRINT, RADIO, TV, WEB BANNERS
Oceans Awareness National Marine Sanctuary Foundation, National Oceanic and Atmospheric Administration, Environmental Defense
The ocean is essential to all life on Earth, but is now being put at risk by human activity. The ocean does not have an infinite capacity to absorb the waste we allow to flow into it. When it comes to pollution, people generally don't realize that most ocean pollution originates on land, such as when plastic trash or motor oil is carelessly disposed of. The PSAs are designed to raise awareness among Americans about the connection between our activities on land and the health of the ocean. Our objective is to inspire the audience to prevent pollution before it harms the ocean and the sea creatures that live there.		FOR MORE INFORMATION, CONTACT: Lou Cafiero, Vice President, Marketing and Communications, National Marine Sanctuary Foundation, 8601 Georgia Avenue Suite 501 Silver Spring, MD 20910;(240) 205-0400 WEBSITES: www.keepoceansclean.org; www.nmsfocean.org VOLUNTEER AD AGENCY: Walt Disney Studios Home Entertainment AD COUNCIL CAMPAIGN MANAGER: Ashlee Thompson MATERIALS: TV, WEB BANNERS, PRINT
Re-connecting Kids with Nature USDA Forest Service
The time U.S. children spend outdoors has declined 50% in the past 20 years. However, there are many benefi ts to kids who spend time out in nature. Time spent in nature gives kids the ability to explore, use their imaginations, and engage in unstructured and adventurous play. The U.S. Forest Services and the Ad Council's Re-Connecting Kids with Nature campaign aims to inspire tweens and their parents to get out there and discover the joy of exploring nature, ultimately developing a love for the land and an understanding of the importance of conservation. The campaign directs them to visit a robust website (www.DiscoverTheForest.org) that provides a nature locator search tool, as well as downloadable activities to do outside when they go.		FOR MORE INFORMATION, CONTACT: Katie Armstrong, Katie Armstrong, Public Affairs Specialist, USDA Forest Service, 1400 Independence Ave., SW, Mailstop 1111, Washington, DC 20250; (202) 205-1028; karmstrong@fs.fed.us WEBSITE: www.DiscoverTheForest.org VOLUNTEER AD AGENCY: Euro RSCG AD COUNCIL CAMPAIGN DIRECTOR: Amy Gibson-Grant MATERIALS: TV, OUTDOOR, RADIO, WEB BANNERS
Think Before You Speak Gay, Lesbian, Bisexual and Straight Education Network
The campaign's goal is to reduce and prevent the use of homophobic language in an effort to create a more positive environment for lesbian, gay, bisexual and transgender (LGBT) teens. The PSAs are designed to raise awareness among straight teens about the prevalence and consequences of anti-LGBT bias and behavior in America's schools. The campaign also aims to reach adults, including school personnel and parents, because their support of this message is crucial to the success of efforts to change behavior among the target age group.		FOR MORE INFORMATION, CONTACT: Anthony Ramos, Gay, Lesbian, Bisexual and Straight Education Network, 90 Broad Street, Second Floor, New York, NY 10004; (212) 727-0135; aramos@glsen.org / WEBSITE: www.ThinkB4YouSpeak.com / VOLUNTEER AD AGENCY: Arnold NYC AD COUNCIL CAMPAIGN MANAGER: Dzu Vien Bui MATERIALS: MALL POSTERS, PRINT, TV, RADIO, VIRAL VIDEOS, WEB BANNERS