All RADIO AND TV STATIONS: All Ad Council radio and TV PSAs are produced in compliance with SAG and AFTRA. PSA directors are urged to check their inventories for expired materials.

EDUCATION

Arts Education Americans for the Arts
The benefits of arts education are well documented and far-reaching, but many children simply don’t get enough. This PSA campaign was created to increase parental involvement in championing arts education both in and out of school.		FOR MORE INFORMATION, CONTACT: 1000 Vermont Avenue, NW, 12th Floor, Washington, DC 20005; (202) 371-2830; Nina Ozlu WEBSITE: www.AmericansForTheArts.org; ww3.artsusa.org/get_involved/visibility/visibility_002.asp VOLUNTEER AD AGENCY: GSD&M AD COUNCIL CAMPAIGN DIRECTOR: Melissa Otero AVAILABLE MATERIALS: PRINT, WEB BANNERS SPANISH: TV, PRINT
College Access Lumina Foundation for Education and American Council on Education NEW MATERIALS
Despite high aspirations to attend college, low-income and firstgeneration students are underrepresented on college campuses. Key barriers include affordability, a lack of college-going knowledge and preparation, expectations, as well as guidance and encouragement. This campaign encourages more low-income students and their families to take the necessary steps toward postsecondary education, with support from parents and adult influencers. To learn more about the actual steps they need to take to be prepared for, and ultimately apply to, college, audiences are directed to www.KnowHow2GO.org or to call 800-433-3243.		FOR MORE INFORMATION, CONTACTS: Lumina Foundation for Education, 30 South Meridian Street, Ste. 700, Indianapolis, IN 46204; David Cournoyer, Program Director; (317) 951-5303 WEBSITE: www.luminafoundation.org; American Council on Education, One Dupont Circle NW, Washington, DC 20036; Melanie Corrigan, Associate Director; (202) 939-9554; www.acenet.edu WEBSITE: KnowHow2GO.org Volunteer Ad Agency : Publicis New York Ad Council VP, Campaign Direct or: Penny Schildkraut AVAILABLE MATERIALS: BROCHURE, OUTDOOR, POSTERS, PRINT, RADIO, TV, WEB BANNERS SPANISH: TV, RADIO
Early Childhood Development United Way
Children start learning from the moment they’re born, and a child’s success depends on small learning lessons each day. The Early Childhood Development campaign teaches parents the importance of quality early learning experiences. It gives them easy “learning on the go” tips to get their kids off to a good start long before they are old enough to go to school. Many parents do not realize that they can turn everyday moments, such as grocery shopping or going to the bank, into fun and engaging lessons for their little ones. These PSAs direct parents to visit www.bornlearning.org or contact their local United Way for information and resources.		FOR MORE INFORMATION, CONTACT: United Way of America, 701 North Fairfax Street Alexandria, VA 22314; (703) 836-7100 x 331; Mary McDonald, Director, Advertising WEBSITE: www.bornlearning.org VOLUNTEER AD AGENCY: McCann Erickson New York AD COUNCIL CAMPAIGN MANAGER: Jessica Berta AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS, OUTDOOR SPANISH: ALL MATERIALS AVAILABLE IN SPANISH
High School Dropout Prevention United States Army
Each day, more than 1,200 young men and women give up on their high school education, and, in many cases, on themselves. The campaign’s aim is to encourage teens to stay in school and obtain a high school diploma.		FOR MORE INFORMATION, CONTACT: The Pentagon—(OASA), (MRA), (HR), 111 Army Pentagon, Rm 2E482, Washington, DC 20310; (703) 693-2456; Dr. Naomi Verdugo WEBSITE: www.boostup.org VOLUNTEER AD AGENCY: JWT, New York AD COUNCIL VP, CAMPAIGN DIRECTOR: Katie VanLangen AVAILABLE MATERIALS: TV, RADIO, WEB BANNERS, OUTDOOR SPANISH: TV, RADIO, WEB BANNERS
Media Management Coalition of Media Companies NEW MATERIALS
53% of 8–18 year olds say their families have no rules about TV watching. In an effort to empower parents to take a more active role in their children’s media viewing habits, this campaign was created to educate parents on their choices for TV monitoring. Through blocking mechanisms and tips on how to manage children’s viewing habits, all parents can easily take charge of what they want their children to watch on home TV-and eliminate what they don’t find appropriate.		FOR MORE INFORMATION, CONTACT: The Advertising Council, 1203 19th St. NW, 4th Floor, Washington, DC 20036 SPONSORS: ABC/The Walt Disney Company, CBS, DIRECTV, EchoStar Dish Network, Consumer Electronics Association, National Association of Broadcasters, NBC Universal, Fox Entertainment Group, Motion Picture Association of America, National Cable & Telecommunications Association, Sony and TimeWarner VOLUNTEER ADVERTISING AGENCY: McCann Erickson New York WEBSITE: www.TheTVBoss.org AD COUNCIL VP, CAMPAIGN DIRECTOR: Wendy Moniz AVAILABLE MATERIALS: RADIO, TV, WEB BANNERS SPANISH: TV
Parental Involvement in Schools National PTA
The more involved parents are, the better their children will do in school. The campaign’s objective is to increase parental involvement in their children’s schools and for parents to join a local PTA.		FOR MORE INFORMATION, CONTACT: 541 North Fairbanks Court, Suite 1300, Chicago, IL 60611-3396; (312) 670-6782; Michael Roberts; mroberts@pta.org WEBSITE: www.pta.org VOLUNTEER AD AGENCIES: JWT, Chicago; Mosaica MD (Spanish) AD COUNCIL VP, CAMPAIGN DIRECTOR: Penny Schildkraut AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS, OUTDOOR SPANISH: ALL MATERIALS AVAILABLE IN SPANISH