All RADIO AND TV STATIONS: All Ad Council radio and TV PSAs are produced in compliance with SAG and AFTRA. PSA directors are urged to check their inventories for expired materials.

HEALTH AND SAFETY

Autism Awareness Autism Speaks
Autism is the nation’s fastest-growing serious developmental disorder, with 1 in 150 children diagnosed each year. This campaign aims to raise awareness of and increase parental knowledge about autism and to empower parents to take action if their child is not meeting certain developmental milestones.		FOR MORE INFORMATION, CONTACT: Autism Speaks, 2 Park Avenue, 11th floor, New York, NY 10016 WEBSITE: www.autismspeaks.org VOLUNTEER AD AGENCY: BBDO, New York AD COUNCIL CAMPAIGN MANAGER: Kristin Hanjinlian AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS, OUTDOOR SPANISH: TV, RADIO
Booster Seat Education U.S. Department of Transportation’s National Highway Traffic Safety Administration
A staggering 80% of all children in the U.S. who should be restrained in a booster seat are not. The goal of this PSA campaign is to educate parents of children who have out grown their toddler seat that a booster seat is a life-saving transition to an adult safety belt.		FOR MORE INFORMATION, CONTACT: Moniqua Roberts, Communications Program Analyst 400 7th Street, SW, Washington, DC 20590; (202) 366-6916; WEBSITE: www.boosterseat.gov VOLUNTEER AD AGENCY: The Richards Group, Dallas AD COUNCIL CAMPAIGN MANAGER: Meredith Perkins AVAILABLE MATERIALS: MAGAZINE, NEWSPAPER, RADIO, TV, WEB BANNERS SPANISH: TV, WEB BANNERS
Childhood Asthma Environmental Protection Agency
The CDC estimates that children miss 14 million school days each year due to asthma. The campaign provides parents and caregivers with simple tips on how to eliminate specific asthma triggers in order to reduce symptoms and help prevent asthma attacks.		FOR MORE INFORMATION, CONTACT: Kristy Miller, Public Affairs Officer, 1301 L Street, NW, Washington, DC 20005; (202) 343-9441 VOLUNTEER AD AGENCY: Grey Worldwide AD COUNCIL CAMPAIGN MANAGER: Kristin Hajinlian AVAILABLE MATERIALS: OUTDOOR, PRINT, RADIO, TV, WEB BANNERS SPANISH: OUTDOOR, PRINT, RADIO, TV, WEB BANNERS
Childhood Obesity Prevention U.S. Department of Health & Human Services NEW MATERIALS
The childhood obesity prevention campaign focuses on the importance of eating healthy and being physically active through two complementary efforts. The “Be a Player” PSAs feature characters from DreamWorks’ Shrek encouraging children ages 6–9 years old to get up and play for at least one hour every day and demonstrate the fun they can have doing it. The “Can Your Food Do That?” PSAs let kids know that eating healthy can help them do the things they really love to do, and do them better. Children and their families are encouraged to visit HealthierUs.gov or SmallStep.gov, where they can find fun, interactive and beneficial information on healthy eating and physical activity.		FOR MORE INFORMATION, CONTACT: Kirsten Petree, U.S. Department of Health & Human Services, Humphrey Building, 200 Independence Avenue, SW, Washington, DC 20201; (202) 401-6113 WEBSITE: www.smallstep.gov VOLUNTEER AD AGENCY: McCann Erickson New York AD COUNCIL CAMPAIGN MANAGER: Trace Della Torre AVAILABLE MATERIALS: OUTDOOR, PRINT, RADIO, TV, WEB BANNERS SPANISH: OUTDOOR, PRINT, RADIO, TV, WEB BANNERS
Disease Prevention American Cancer Society, American Diabetes Association, American Heart Association
African Americans suffer the highest mortality rate of the total population, yet many African American women are not motivated to change (and maintain) unhealthy long-lasting personal lifestyle habits that could prevent these diseases. The objective of the campaign is to motivate African American women to make healthy everyday choices to help reduce their risk of diseases such as cancer, diabetes, heart disease and stroke.		FOR MORE INFORMATION, CONTACT: American Heart Association 7272 Greenville Avenue, Dallas, TX 75231; (214) 706-1134; Julie Grabarkewitz, Director of Advertising WEBSITE: www.everydaychoices.org VOLUNTEER AD AGENCY: Vigilante AD COUNCIL CAMPAIGN DIRECTOR: Deborah Leiter AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS, OUTDOOR SPANISH: TV, RADIO
Domestic Violence Prevention The Family Violence Prevention Fund
The objective of this campaign is to encourage men to teach the boys in their lives that all violence against women is wrong. The PSAs encourage men to learn about the role they can play in putting an end to domestic violence.		FOR MORE INFORMATION, CONTACT: Lynne Lee, Director of Public Education, 383 Rhode Island St., Suite 304, San Francisco, CA 94103-5133; (415) 252-8900 WEBSITES: www.endabuse.org, www.nomasabuso.org VOLUNTEER AD AGENCY: McCann Erickson San Francisco AD COUNCIL CAMPAIGN MANAGER: Kristin Hajinlian AVAILABLE MATERIALS: TV, RADIO, WEB BANNERS SPANISH: RADIO, WEB BANNERS Funds for this campaign are generously provided by the Waitt Institute for Violence Prevention.
Drunk Driving Prevention U.S. Department of Transportation’s National Highway Traffic Safety Administration
Many people believe that their driving is not impaired if they only consume a few drinks. In 2005, nearly 13,000 people were killed in alcohol-related crashes with a driver having a BAC of .08 or higher. The purpose of this campaign is to inspire dialogue on and recognition of the dangers of “buzzed driving.”		FOR MORE INFORMATION, CONTACT: 400 7th Street, SW, Washington, DC 20590; (202) 366-6918; Kathryn Henry, Consumer Division, Office of Communications and Consumer Information WEBSITE: www.stopimpaireddriving.org VOLUNTEER AD AGENCY: Mullen AD COUNCIL VP, CAMPAIGN DIRECTOR: Wendy Moniz AVAILABLE MATERIALS: TV, RADIO CONSUMER MAGAZINE, NEWSPAPER, WEB BANNERS SPANISH: TV, RADIO, PRINT
Emergency Preparedness U.S. Department of Homeland Security NEW MATERIALS
The Ready campaign educates Americans about preparing for and responding to emergencies, including natural disasters and potential terrorist attacks. Ready asks individuals to do three key things: get an emergency supply kit, make a family emergency plan, and be informed about different types of emergencies and their appropriate responses.		FOR MORE INFORMATION, CONTACT: Kristin Gossel, Office of Public Affairs; (202) 282-8010 WEBSITES: www.ready.gov, www.listo.gov VOLUNTEER AD AGENCIES: BBDO, New York; Elevacion Ltd. AD COUNCIL CAMPAIGN MANAGER: Patrick Hare AVAILABLE MATERIALS: TV, RADIO, PRINT, OUTDOOR, WEB BANNERS SPANISH: TV, RADIO, PRINT, OUTDOOR, WEB BANNERS
Mental Health National Anti-Stigma Mental Health National Anti-Stigma Campaign U.S. Department of Health & Human Services Substance Abuse and Mental Health Services Administration NEW MATERIALS
The opportunity for recovery is more likely in a society of acceptance, and this campaign looks to men and women 18–25 years old to serve as the mental health vanguard, motivating a societal change toward social acceptance and decreasing the negative attitudes that surround mental illness. The PSA campaign is designed to encourage this group to step up and support their friends who are living with a mental illness by demonstrating the roles they can play in their friend’s recovery.		FOR MORE INFORMATION, CONTACT: U.S. Department of Health & Human Services; Substance Abuse and Mental Health Services Administration; Chris Marshall; cmarshal@samhsa.gov; 1 Choke Cherry Road, Rm. 6-1071, Rockville, MD 20857; Phone: (240) 276-1947 WEBSITE: www.whatadifference.org VOLUNTEER AD AGENCY: Grey Worldwide AD COUNCIL VP, CAMPAIGN DIRECTOR: Deborah Leiter AVAILABLE MATERIALS: BROCHURE, OOH, PRINT, RADIO, TV, WEB BANNERS SPANISH: TV, RADIO
Obesity Prevention U.S. Department of Health & Human Services
An unprecedented majority of American adults (64%) are overweight or obese due to sedentary lifestyles and unhealthy diet and exercise habits. The campaign aims to inspire behavioral change among overweight adult Americans through increased physical activity and healthier eating. Audiences are encouraged to visit www.smallstep.gov to “Take a Small Step to Get Healthy.”		FOR MORE INFORMATION, CONTACT: U.S. Department of Health & Human Services, Humphrey Building, 200 Independence Ave., SW, Washington, DC 20201, (202) 690-7850; Ellen Field WEBSITE: www.smallstep.gov VOLUNTEER AD AGENCY: McCann Erickson New York AD COUNCIL CAMPAIGN MANAGER: Trace Della Torre AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS, OUTDOOR SPANISH: TV, RADIO, PRINT, WEB BANNERS, OUTDOOR
Online Sexual Exploitation National Center for Missing and Exploited Children NEW MATERIALS
The prevalence of sexual victimization of children in the United States is overwhelming, yet largely unrecognized and underreported. This campaign is designed to raise awareness among teens and parents about the prevalence of online sexual exploitation, in an effort to better protect against online sexual predators.		FOR MORE INFORMATION, CONTACT: (1) 699 Prince Street, Alexandria, VA 22314; (703) 274-3900; Lisa Cullen, Communications Manager, lcullen@ncmec.org; (2) 950 Pennsylvania Ave., NW, Washington DC 20530; Kim Smith, Office of Public Affairs; Kimberly.A.Smith@usdoj.gov WEBSITE: www.cybertipline.com VOLUNTEER AD AGENCY: Merkley + Partners AD COUNCIL VP, CAMPAIGN DIRECTOR: Rebecca Roban AVAILABLE MATERIALS: TV, RADIO, NEWSPAPER, MAGAZINE, OUTDOOR, WEB BANNERS SPANISH: TV, WEB BANNERS
Patient Involvement Agency for Healthcare Research and Quality NEW MATERIALS
The Agency for Healthcare Research and Quality (AHRQ), is the lead agency within the U.S. Department of Health and Human Services with a mission of improving the quality, safety, efficiency and effectiveness of health care for the public. Gaps in the health care system open patients up to serious medical error, even under routine circumstances. Asking questions at every step is an effective defense. This campaign encourages the public to be active members of their health care team and delivers actionable, simple ways to be more involved at www.ahrq.gov/questionsaretheanswer.		FOR MORE INFORMATION, CONTACT: Farah Englert, Office of Communications, Agency for Healthcare Research and Quality, 540 Gaither Road, Rockville, MD 20850; farah.englert@ahrq.hhs.gov; (301) 427.1865; WEBSITE: www.ahrq.gov/questionsaretheanswer VOLUNTEER AD AGENCY: McCann Erickson Detroit AD COUNCIL CAMPAIGN DIRECTOR: Melissa Otero
Reducing Gun Violence Project Safe Neighborhoods, U.S. Department of Justice
Project Safe Neighborhoods (PSN) is a nationwide commitment to reduce gang and gun crime in America by networking existing local programs that target gang and gun crime and providing those programs with the resources they need to be successful. This campaign engages potential youth offenders by portraying the consequences of gun violence not just for themselves, but for their families.		FOR MORE INFORMATION, CONTACT: 950 Pennsylvania Ave., Room 22, NW, Washington, DC 20530; (202) 514-2121; Natalie Voris WEBSITE: www.psn.gov VOLUNTEER AD AGENCY: Mullen AD COUNCIL VP, CAMPAIGN DIRECTOR: Michelle Hillman AVAILABLE MATERIALS: TV, RADIO, OUTDOOR, PRINT, WEB BANNERS SPANISH: TV, RADIO, PRINT
Stroke Awareness American Stroke Association NEW MATERIALS
The African American targeted campaign also educates audiences that they are twice as likely to suffer a stroke as white Americans. The goal of this PSA campaign is to raise awareness of stroke symptoms and increase immediate stroke recognition and response (i.e., call 9-1-1) by empowering potential victims and bystanders with the knowledge that a fast reaction to confusing symptoms is critical in potentially lessening the devastating effects caused by strokes.		FOR MORE INFORMATION, CONTACT: Julie Grabarkewitz, Director of Advertising, 7272 Greenville Avenue, Dallas, Texas 75231; (214) 706-1134 WEBSITE: www.StrokeAssociation.org VOLUNTEER AD AGENCY: BBDO Atlanta, Spike/DDB AD COUNCIL VP, CAMPAIGN DIRECTOR: Deborah Leiter AVAILABLE MATERIALS: TV, RADIO, OUTDOOR, PRINT, WEB BANNERS AFRICAN-AMERICAN TARGETED: TV, RADIO, OUTDOOR, PRINT, WEB BANNERS
Wildfire Prevention USDA Forest Service, National Association of State Foresters NEW MATERIALS
The principal causes of human-caused wildfires are unattended campfires, trash burning on windy days, BBQ coals and operating equipment without spark arrestors. This campaign is designed to increase public awareness and prevention of wildfires by taking personal responsibility for practicing good fire safety habits.		FOR MORE INFORMATION, CONTACT: Lewis Southard, Branch Chief, Fire Prevention, USDA Forest Service, Fire & Aviation Mgmt., 1400 Independence Avenue, SW, Washington, DC 20090-1107; (202) 205-1503 WEBSITE: www.smokeybear.com VOLUNTEER AD AGENCIES: Draft FCB; Ruder-Finn Interactive AD COUNCIL VP, CAMPAIGN DIRECTOR: Wendy Moniz AVAILABLE MATERIALS: TV, RADIO, PRINT, OUTDOOR, WEB BANNERS SPANISH: TV, PRINT
Youth Reckless Driving Prevention State Consumer Protection Agencies and Attorneys General Offices NEW MATERIALS
For more than two decades, car crashes have been the number one killer of teens. Reckless driving among America’s youth is a serious problem and it has deadly consequences. Young drivers are more likely to speed, run red lights, make illegal turns and die in an SUV rollover. That is why the URTheSpokesperson campaign is so critical. With the message “Speak Up,” the campaign aims to encourage teen passengers to be the “spokesperson” against reckless driving and speak up when they are in a car with a friend and don’t feel safe.		FOR MORE INFORMATION, CONTACT: The Advertising Council, 1203 19th St. NW, 4th Floor, Washington, DC 20036 WEBSITE: www.URTheSpokesperson.com VOLUNTEER AD AGENCY: North Castle Stamford, CT AD COUNCIL VP, CAMPAIGN DIRECTOR: Wendy Moniz AVAILABLE MATERIALS: RADIO, TV, WEB BANNERS