How has Bustos Media addressed the needs of the Hispanic community with public service advertising?
We conduct outreach to community agencies and local nonprofit organizations and provide free advertising time to get their messages out to the public.
How does the Ad Council help augment Bustos Media’s community efforts?
We use Ad Council spots to help reinforce any local campaigns that may be running. For example, if the local Women Empowered Against Violence chapter has a campaign running, we will augment the message by airing the Ad Council’s Domestic Violence Prevention PSAs. It helps focus attention on the problem.
What local issues affecting the Hispanics do you think deserve more focus?
Issues such as education, health and safety are very important to the Latino community.
What local issues affecting the Hispanics do you think deserve more focus?
We are involved in the following:
- Stay in School—“Preparate”
- Say No to Domestic Violence
- Voter registration campaigns and citizenship education
What would you like to share with others in Hispanic media about the value of making a strong and continuing commitment to public service?
It is important that we in Spanish-language media put the word out about the issues that affect not only our community but also the general public. Our Spanish-speaking audience depends on us to educate them about critical issues that they otherwise would not hear expressed in their own language.
