The Research Committee is committed to helping improve the social impact of Ad Council campaigns through effective research and insightful consultation. Consisting of senior-level leaders in market research, advertising research, academia and nonprofits, the Committee advises on how to better plan, implement and evaluate our programs and practices.
Primary Responsibilities:
- Consult on research used for strategic and creative development of Ad Council campaigns
- Provide input on research and analysis concerning campaign effectiveness
- Advise staff of industry news and trends that bear influence on Ad Council activities
- Act as an ambassador for the Ad Council’s activities in members’ spheres of influence
- Advise Ad Council regarding research-related initiatives affecting branding, operations and other organizational matters
Members:
Lauren Block
Sheri Bretan
Idil Cakim
James Donius
Michelle Eule
Stacey Finkelstein
Bill Havlena
Phillip Herr
Mike Hess
Jason Levin
Gerry Lukeman |
Holly McGavock
Jackie Prince
Sandy Radoff
Larry Sklar
Jim Spaeth
Alice Sylvester
Humphrey Taylor
Mark Truss
Monica Wood
Erica Yahr Rader
Cliff Young
|
Find Us: