Research Committee

The Research Committee is committed to helping improve the social impact of Ad Council campaigns through effective research and insightful consultation. Consisting of senior-level leaders in market research, advertising research, academia and nonprofits, the Committee advises on how to better plan, implement and evaluate our programs and practices. 

Primary Responsibilities:

  • Consult on research used for strategic and creative development of Ad Council campaigns
  • Provide input on research and analysis concerning campaign effectiveness
  • Advise staff of industry news and trends that bear influence on Ad Council activities
  • Act as an ambassador for the Ad Council’s activities in members’ spheres of influence
  • Advise Ad Council regarding research-related initiatives affecting branding, operations and other organizational matters


Lauren Block
Professor of Marketing
Zicklin School of Business, Baruch College

Sheri Bretan
SBretan Associates

Idil Cakim
VP, Media Analytics Consulting

James Donius
Marketplace Measurement Worldwide

Michelle Eule
Senior Vice President
Media Effectiveness Solutions
Millward Brown Digital

Stacey Finkelstein
Assistant Professor of Marketing
Zicklin School of Business, Baruch College

Bill Havlena
Senior Vice President
Millward Brown

Phillip Herr

Mike Hess
Director of Global Research and Communication Insights

Jason Levin
Sr. Partner, Sr. Director Digital Analytics

Gerry Lukeman
Chairman Emeritus

Holly McGavock
VP, Planning Director of Corporate & Public Affairs

Jackie Prince
VP, Planning Director of Corporate & Public Affairs

Sandy Radoff
S. Radoff Associates LLC

Larry Sklar
Director of Research
Time Warner Cable Media Sales

Jim Spaeth
Sequent Partners

Alice Sylvester
Sequent Partners

Humphrey Taylor
Chairman, Harris Poll

Mark Truss
Global Director of Brand Intelligence
J. Walter Thompson

Monica Wood
Monica Wood and Associates 

Erica Yahr Rader
EVP, Executive Strategy Director
McCann HumanCare

Cliff Young
President, US Public Affairs
Ipsos Public Affairs 



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