Ad Council Announces David Christopher, CMO of AT&T Mobility, as New Board Chair
David Christopher, the Chief Marketing Officer of AT&T Mobility, has been named Chair of the Board of Directors of the Ad Council. He succeeds Laura Desmond,Global CEO of Starcom MediaVest Group. Christopher will be Board Chair through June 2016 when he will be succeeded by David Kenny, Chairman and CEO of The Weather Company.
“David Christopher is a thought leader in the communications industry, particularly in marketing and the ever-changing digital world,” said Lisa Sherman, President and CEO of the Ad Council. “He has made an enormous contribution since joining the Ad Council Board, lending his time, resources and leadership to issues such as fighting chronic absenteeism in schools and texting and driving prevention,and we’re thrilled to have him leading our Board.”
Christopher joined the Ad Council Board in 2010 and became a member of the Executive Committee in July 2011. Among his many contributions to the Ad Council, David helped spearhead the 2012 New York anti-truancy public service advertising (PSA) campaign, created in partnership with the Bloomberg administration. Targeting chronic absenteeism, the campaign was the largest ever city-wide effort to inform parents that students who routinely miss school are more likely to drop out and offered a wide range of resources to help parents keep their kids on track. The campaign received donated media through New York City and more than 40 percent of parents reported seeing the PSAs.
“I am honored to serve as Chair of the Board of Directors,” said Christopher. “Serving the Ad Council means a great deal to me because of the power it has to effect change on our most pressing social issues. With such a strong board and management team, I am confident we will continue the Ad Council's tradition of outstanding work.”
Christopher has served as Chief Marketing Officer for AT&T Mobility since 2004, and leads all marketing for AT&T’s 120 M-plus customer wireless business. He is responsible for the company’s extensive portfolio of wireless products and services, including voice and data plans, smartphones, tablets, wearables and cloud products, as well as marketing and advertising for AT&T’s connected home platform, AT&T Digital Life, and the company’s prepaid brands, Cricket Wireless and GoPhone. Christopher also oversees the award-winning AT&T Developer Program and its more than 55,000 members, leading the team that determines and delivers the APIs, tools and training developers need to build new and innovative platforms. He is on the Facebook and Twitter Client Councils and isa member of the Marketing 50. In 2014, he was named to Forbes’ 50 Most Influential CMOs list.
With Christopher’s election, the Ad Council will continue its ongoing tradition of rotating Board Chairs every year between the organization's founding sectors:media companies, advertising agencies and corporate advertisers. For a complete list of the Ad Council board see here.
The Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.