Clear Channel Outdoor Americas Honored with the Ad Council’s Crystal Bell Award
NEW YORK, May 18, 2017 – Clear Channel Outdoor Americas (CCOA) was recognized with the Ad Council’s Crystal Bell award yesterday at the 2017 OAAA\Geopath National Convention + Expo in New Orleans, Louisiana. Each year, this award is presented to one out of home (OOH) advertising company for its extraordinary contribution to the Ad Council’s public service campaigns.
The Ad Council, a national non-profit organization, is the largest producer of public service advertising (PSA) campaigns in the U.S. Through partnerships with non-profit organizations and federal government agencies, the Ad Council works to drive change on public issues through PSAs and innovative communications programs. All Ad Council campaign PSAs are aired and run in donated media time and space.
This year’s Crystal Bell Award was presented to Clear Channel Outdoor Americas. In 2016, CCOA became the first exclusive OOH partner for Project Yellow Light, a national contest that is part of the Ad Council’s Texting and Driving Prevention campaign, which calls on students to create content to educate their peers on the dangers of using mobile devices behind the wheel of a vehicle. CCOA featured the winners’ creative nationally on its digital billboard network from June through December, and also hosted a launch event in Times Square to unveil the winners.
“We’re incredibly grateful to all of our out of home advertising partners for their continued support of our campaigns and causes,” said Lisa Sherman, President and CEO of the Ad Council. “CCOA’s support of the Texting and Driving Prevention campaign and Project Yellow Light demonstrates its powerful commitment to amplifying messages for social good. Our partnership has been an invaluable asset to the Ad Council’s mission to drive change on the issues that matter.”
CCOA has also supported other Ad Council campaigns this year, including Shelter Pet Adoption, Emergency Preparedness, Discovering Nature and Hunger Prevention.
“We’re proud of our Ad Council partnership and deeply appreciate this public acknowledgment of the work we’re doing together,” said Scott Wells, Chief Executive Officer, Clear Channel Outdoor Americas. “We value the opportunity to help address critical community and public safety issues, like texting and driving, in an engaging and impactful way using our powerful medium.”
The OOH advertising industry ranked among the Ad Council’s top supporters of providing pro bono space in 2016, donating more than $260 million in public service advertising. OAAA recently became a major supporter of the Ad Council and National Highway Safety Traffic Association’s Seat Belt Safety campaign by encouraging members to post these PSAs through May’s National Youth Traffic Safety Month and June’s National Safety Month.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with over 590,000 displays in 35 countries across five continents, including 43 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers more than 1,100 digital billboards across 27 markets in the United States. Clear Channel Outdoor Holdings’International segment operates in 19 countries across Asia and Europe in a wide variety of formats. More information is available at www.clearchanneloutdoor.com and www.clearchannelinternational.com.
OAAA is the national trade association for the out of home (OOH) advertising industry. Founded in 1891, the association represents more than 90 percent of the US OOH industry based on revenues. OAAA is dedicated to leading and uniting a responsible OOH industry committed to serving advertisers, consumers, and communities. The OOH industry generates $7.6 billion annually in ad revenues and donates more than $500 million in space each year. For more information,please visit www.oaaa.org.
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.