Press Release

Lexington Herald-Leader Honored with the Ad Council’s Crystal Bell Award

NEW YORK, May 3, 2017 – The Lexington Herald-Leader was recognized with the Ad Council’s Crystal Bell award yesterday at the News Media Alliance’s mediaXchange 2017 in New Orleans, Louisiana. Each year, this award is presented to a news organization for its extraordinary contributions to the Ad Council’s public service campaigns.

The Ad Council, a national non-profit organization, is the largest producer of public service campaigns in the U.S. Through partnerships with non-profit organizations and federal government agencies, the Ad Council works to drive change on public issues through PSAs and innovative communications programs. All Ad Council campaigns are aired and run in donated media time and space.

This year’s Crystal Bell Award was presented to the Lexington Herald-Leader for its exceptional generosity, leadership and commitment to driving change around social issues impacting the Central and Eastern Kentucky area. Through a partnership with the Ad Council that began in 2015, the Lexington Herald-Leader has provided significant visibility for three Ad Council campaigns including Foreclosure Prevention Assistance, Pathways to Employment – Grads of Life, and Goodwill.

“We’re incredibly grateful to all of our newspaper partners for their continued support of our campaigns and causes,” said Lisa Sherman, President and CEO of the Ad Council. “Through its partnership with the Ad Council, the Lexington Herald-Leader has demonstrated a deep commitment to community outreach and public service in the Central and Eastern Kentucky area. We are extremely grateful for the generous support that the Lexington Herald-Leader gives to our campaigns.”

“The Lexington Herald-Leader/ Media Company makes it our mission to be the number one source of news and information for the community we serve,” said President and Publisher Rufus M. Friday. “Part of that commitment is to provide important public service announcements to better the lives of our readers. We are grateful for our partnership with the Ad Council that allows us to deliver important messages such as the Making Housing Affordable and Graduate of Life campaigns to Central and Eastern Kentucky. Winning the Ad Council’s prestigious Crystal Bell Award is a tremendous honor for us and we are deeply appreciative of this recognition."

About Lexington Herald-Leader

The Lexington Herald-Leader is committed to being Central and Eastern Kentucky's primary source of news, advertising, information, and commentary. For a media company in a mid-sized market, the Lexington Herald-Leader has no shortage of prestige, having won the 1986 Pulitzer Prize for Investigative Reporting, the 1992 Pulitzer Prize for Editorial Writing, and the 2000 Pulitzer Prize for Editorial Cartooning and a finalist in a number of other categories over the years. The company operates, and, among other digital products. It is owned by The McClatchy Company, based in Sacramento, California.

About The AdCouncil
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.

About the News Media Alliance

The News Media Alliance is a nonprofit organization representing nearly 2,000 news organizations and their multiplatform businesses in the United States and Canada. Alliance members include print, digital and mobile publishers of original news content. Headquartered near Washington, D.C., in Arlington, Va., the association focuses on ensuring the future of news media through communication, research, advocacy and innovation. Information about the News Media Alliance (formerly NAA) can be found at

Media Contact

Ellyn Fisher


[email protected]



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