Press Release

Media Veteran Kathy Kayse Named Chief Media Strategy and Partnerships Officer at the Ad Council

Kayse to oversee all media strategy, partner outreach and strategic media partnerships on behalf of the organization’s 40+ social issue campaigns

New York, NY (April 9, 2019)The Ad Council announced today that Kathy Kayse has joined the organization as Chief Media Strategy and Partnerships Officer. Prior to joining the Ad Council, Kayse was the Vice President of Sales Strategy and Solutions at Yahoo.

In this role, Kayse will oversee all media strategy and partner outreach while developing strategic partnerships across the entire media ecosystem on behalf of the Ad Council’s social issue campaigns. She will also serve on the Ad Council’s Leadership Team, guiding the non-profit on strategies and opportunities to identify and cultivate relationships with emerging companies and technologies that help achieve impact across the most pressing issues facing the nation. This includes testing new strategies, platforms and approaches in programmatic, mobile, VR and AI.

“Throughout her career, Kathy has been a visionary leader and trusted partner, disrupting best practices to drive exponential change,” said Lisa Sherman, President and CEO of the Ad Council. “I’m thrilled for Kathy to take on this leadership role at the Ad Council and help us continue to evolve as an organization.”

“The Ad Council is the cornerstone of innovation, media and creativity – it’s a center for excellence – joining the team here not only allows me to work alongside the brightest minds in the business but is an opportunity to give back to an industry that has given me so much,” said Kayse. “We’re here to make a difference and I couldn’t be more thrilled to leverage my passions and experience to drive further change with the Ad Council.”

An accomplished media and advertising executive, Kayse has extensive cross-platform experience and has strategically transformed businesses and brands at every step of her career. Previously, Kayse was the Vice President of Sales Strategy and Solutions at Yahoo. Prior tothat, she was the Executive Vice President of Advertising Sales at Oprah Winfrey Network (OWN) where she led the sales effort for the successful launch of the network, including its digital assets and Oprah.com. Kayse also spent 24 years at Time Warner, including executive sales roles at AOL and was the Publisher of People magazine.

The Ad Council

The Ad Council brings together the most creative minds in advertising and media to address the most worthy causes. Its innovative, pro bono social good campaigns raise awareness. They inspire action. They save lives. To learn more, visit AdCouncil.org, follow the Ad Council's communities on Facebook and Twitter, and view the creative on YouTube.

 

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Media Contact

Ben Dorf

The Ad Council

[email protected]

212.984.1991

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