The Ad Council’s Love Has No Labels Is Honored at 2015 Cannes Lions Festival
NEW YORK — July 1, 2015— The Ad Council is proud to announce that Love Has No Labels was awarded a total of eight Cannes Lions across major categories, including Cyber, Direct,Outdoor, and Titanium & Integrated. The campaign, which launched this past March, received significant awareness and attention with more than 110 million online views for the launch video and social interaction with people all over the globe. The video is the second most viewed social and community activism video of all time (behind Kony 2012).The Ad Council partnered with R/GA, who created the online, television, print and outdoor public service ads (PSAs) pro bono. Across earned and social media, the campaign garnered more than 1 billion impressions in its two months.
“I continue to be inspired by how Love Has No Labels has been embraced by people throughout the world,” said Lisa Sherman, President and CEO of the Ad Council. “We’re thrilled to be recognized by Cannes Lions and can’t wait to continue to extend the unifying message that ‘love is love.’”
Love Has No Labels garnered a Gold Lion in Direct: Public Health & Safety, Public Awareness Messages along with two Silver Lions in the overall category. It also captured four Bronze Lions, and one in Titanium & Integrated.
|Ad Council - Love Has No Labels – Direct: Public Health & Safety, Public Awareness Messages||Gold|
|Ad Council - Love Has No Labels – Direct: Targeted Ambient Media: Large Scale||Silver|
|Ad Council - Love Has No Labels – Direct: Use of Digital Marketing||Silver|
|Ad Council - Love Has No Labels – Outdoor: Live Advertising & Events||Silver|
|Ad Council - Love Has No Labels - Titanium & Integrated||Bronze|
|Ad Council - Love Has No Labels – Cyber: Online Video: Social Video||Bronze|
|Ad Council - Love Has No Labels – Cyber: Spatial Tech||Bronze|
|Ad Council - Love Has No Labels – Cyber: Web Campaign: Charities, Public Health & Safety, Public Awareness Messages||Bronze|
Love Has No Labels is a digital-first campaign designed to promote further understanding and acceptance of all communities regardless of race, religion, gender, sexual orientation, age, ability and more. The PSAs encourage audiences to examine and challenge their own implicit bias.
Launched on February 12, Love Has No Labels began to grow awareness and an online community on Facebook through social media activations by campaign partners The Coca-Cola Company, PepsiCo, P&G,Unilever, Allstate and State Farm®. The integrated campaign directs audiences to LoveHasNoLabels.com where visitors can take a quiz to examine their own biases and find resources on how to overcome those biases.
The campaign taps into the expertise of eight leading non-profit organizations in each of the discriminated classes. The campaign website connects visitors to partnering non-profit organizations including, Anti-Defamation League, Southern Poverty Law Center, National Women’s Law Center, Human Rights Campaign, American Association of People with Disabilities, American-Arab Anti-Discrimination Committee, Muslim Advocates and AARP, where they can sign pledges, report bullying incidents and participate in other activities.
To learn more about the campaign visit LoveHasNoLabels.com.
The Ad Council
The Ad Council is aprivate, non-profit organization with a rich history of marshaling volunteertalent from the advertising and media industries to deliver critical messagesto the American public. To learn more about the Ad Council and its campaigns,visit www.adcouncil.org,like us on Facebook, follow us on Twitter or view our PSAs on YouTube.
R/GA,the company for the Connected Age, develops products, services and communications to grow our clients’ brands and businesses. Founded in 1977, the agency has been a pioneer at the intersection of technology, design and marketing with work spanning web, mobile, and social communications, retail and e-commerce, product innovation, brand development and business consulting. R/GA has more than 1,400 employees globally with offices across the United States, Europe, South America, and Asia-Pacific and is part of The Interpublic Group of Companies (NYSE:IPG), one of the world’s largest advertising and marketing services organizations. For more information on R/GA, please visit us at www.rga.com and on Facebook and Twitter.
The Ad Council