WFDC-DT TV Station Earns the Ad Council’s Crystal Bell Award
NEW YORK, September 17, 2015 –Washington,DC-based TV station WFDC-DT was recognized today with the Ad Council’s Crystal Bell award. The award was presented at the Television Bureau of Advertising (TVB) Forward Conference, the trade association’s annual leadership event hosted at the Waldorf Astoria in New York. Each year, this award is presented to one TV broadcasting station for its extraordinary contribution to Ad Council’s public service campaigns.
The Ad Council, a national non-profit organization, is the largest U.S. producer of public service campaigns. Through partnerships with non-profit organizations and federal government agencies, the Ad Council works to drive change on public issues through innovative communications programs. All Ad Council campaigns run in donated media time and space. The broadcast TV industry ranks among the Ad Council’s top supporters, providing more than $216 million in donated airings in 2014.
The Crystal Bell Award was presented to WFDC-DT, a Univision Communications Inc. affiliate television station serving the Washington, D.C. market. WFDC-DT’s sales and marketing services are provided by Entravision Communications Corporation under an agreement with Univision Communications Inc. The station was honored for its exceptional generosity, leadership and commitment to driving change around social issues among its multicultural audience.
In 2014, both Univision Communications Inc. and Entravision Communications Corporation were within the top five Ad Council supporters across local broadcast television with a combined total of $24.4 million. WFDC-DT ranked within the top 20 percent of local broadcasters overall in 2014, donating more than 3.2K airings to Ad Council campaigns, most notably to Hispanic College Enrollment, Food Safety Education, Discovering Nature, Buzzed Driving Prevention and Foreclosure Prevention Assistance.
Of WFDC-DT’s contribution to the Ad Council’s Buzzed Driving Prevention campaign sponsored by the National Highway Traffic Safety Administration (NHTSA), 153 detections were donated over the six-day Project Roadblock initiative aimed at reducing drunk driving fatalities during the holiday season. This put WFDC-DT within the top 2 percent of Project Roadblock supporters helping the Ad Council and NHTSA effectively reach their target audience, including Hispanic men, and encouraging them to drive responsibly during the holiday season.
“We’re extremely grateful to all of our local broadcast TV partners for their ongoing support of our campaigns,” said Lisa Sherman, President and CEO of the Ad Council. “However WFDC-DT’s contributionthis year was exceptional. They truly understand the power of media to influence lives, and we’re grateful to have their support in helping us reach a segment that is often not spoken to about these critical social issues.”
“It is part of our mission to empower, inform and advocate for our audience,” said Rolo Duartes of WFDC-DT. “We are proud to be recognized by the Ad Council with the prestigious Crystal Bell award for the work we do in our community.”
According to NHTSA, the period between Christmas and New Year’s typically sees one of the highest incidence rates of impaired driving fatalities. Over the last decade, TVB, the Ad Council and NHTSA have been working in partnership with local broadcast television stations to annually launch Project Roadblock between December 26 and December 31. Local broadcast stations voluntarily participate by airing Buzzed Driving Prevention PSAs during the concentrated six-day period, with a special push at 10 p.m.local time on New Year’s Eve. This partnership helps raise awareness of the dangers of impaired driving and has played a role in ensuring people stay safe during one of the deadliest auto fatality weeks of the year. NHTSA’s latest data analysis demonstrates a decline in impaired driving fatalities from 2004 to 2013. On average alcohol impaired driving fatalities per day during the Christmas holiday period declined 40 percent; and alcohol impaired driving fatalities per day during the New Year’s holiday period declined 28 percent.
“While there has been progress, drunk driving remains a serious threat on our roads and claims more than 10,000 lives a year,” said NHTSA Administrator Mark Rosekind. “Local broadcast television is an effective tool in reaching consumers, and we thank the TVB, all the stations, and the Ad Council for their ongoing support of drunk driving prevention, especially during the holiday season.”
Last year was the most successful year to date for Project Roadblock, with the initiative receiving widespread support from local broadcast affiliates, including 56,000 placements of on-air, digital sub-channel, online and mobile time and space, resulting in $6.5 million dollars of airtime over the six-day period. Since its inception in 2004, broadcast TV stations across the nation have donated more than $41.3 million.
“All of our local broadcast TV member stations consider their responsibility to serve their local communities a top priority,” said Steve Lanzano, President and CEO of TVB. “Project Roadblock continues to be a significant focus for TVB and we are honored to continue our work in partnership with the Ad Council and NHTSA to support this annual life-saving PSA campaign. We commend all of our member stations for their initiatives to help address change on important public issues and in particular we congratulate WFDC-DT’s recognition by the Ad Council this year for their extraordinary efforts on making public service campaigns an important part of their interaction with their local community in Washington D.C.”
For more than four decades, the National Highway Traffic Safety Administration (NHTSA) has served as the key federal agency charged with improving safety on our nation’s roadways. As part of the U.S. Department of Transportation, NHTSA is working to reduce traffic-related deaths and injuries by promoting the use of safety belts and child safety seats; helping states and local communities address the threat of drunk drivers; regulating safety standards and investigating safety defects in motor vehicles; establishing and enforcing fuel economy standards; conducting research on driver behavior and traffic safety; and providing consumer information on issues ranging from child passenger safety to impaired driving. For more information, visit www.nhtsa.gov.
The Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns,visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.
TVB is the not-for-profit trade association of America’s local broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 700 individual television stations. TVB actively promotes local media marketing solutions to the advertising community, and in so doing works to develop advertising dollars for the medium’s multiple platforms, including on-air, online and mobile. TVB provides a diverse variety of tools and resources, including www.tvb.org, to support its members and to help advertisers make the best use of local ad dollars.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country available in approximately 93% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 87% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language cable network, as well as UDN (Univision Deportes Network), the most-watched U.S.Spanish-language sports network, Univision tlnovelas, a 24-hour cable network dedicated to telenovelas, Foro TV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns 59 television stations in major U.S.Hispanic markets and Puerto Rico; digital properties consisting of online and mobile websites and apps, including Univision.com, the most visited Spanish-language website among U.S. Hispanics, UVideos, a bilingual digital video network and Uforia, a music application featuring multimedia music content; and Univision Radio, the leading Spanish-language radio group in the U.S. which owns and operates 67 radio stations including stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico. UCI’s assets also include a minority stake in El Rey Network, a 24-hour English-language general entertainment cable network and a joint venture with Disney/ABC Television Network for Fusion, a 24-hour English-language news and lifestyle TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.
About Entravision Communications Corporation
Entravision Communications Corporation is a diversified media company with an integrated platform of solutions and services that includes television, radio,digital media and data analytics to reach Latino audiences across the United States and Latin America. Entravision has 58 primary television stations, including in 20 of the nation's top 50 Latino markets, and is the largest affiliate group of both the top-ranked Univision television network and Univision's UniMás network. Entravision also operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 49 owned and operated radio stations, and Entravision Solutions, a national sales representation and marketing organization specializing in Spanish-language media platforms and radio networks. Entravision also offers a variety of digital media platforms and services, including digital content, digital advertising platforms, including the #1-ranked online advertising platform in Hispanic reach, according to com Score Media Metrix®, and data analytics solutions designed to maximize the opportunity for advertisers and marketers to connect with the growing Latino consumer market. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.