"To Care For Others, You Cannot Forget to Care For Yourself"
There are currently 40 million family caregivers in the U.S., providing 37 billion unpaid hours of care to their parents, spouses, partners, and other adult loved ones. For many, the caregiving role starts with simple things like scheduling a doctor's visit or helping with daily errands, but gradually expands over time. The majority (60%) of family caregivers have full- or part-time jobs, and most also provide up to 20 hours of care each week. This juggling of responsibilities can be highly stressful, putting caregivers at risk for depression, anxiety, lowered immunity, heart disease, and premature aging among other physiological consequences, as well as causing financial problems.
In the Hispanic community especially, providing care to parents and relatives is part of everyday life and is done out of love and duty. For this reason, Hispanic daughters (and sons) don’t identify themselves as caregivers – instead, they perceive caregiving as giving back to their loved ones.
In recognition of families’ essential role in caregiving, the PSAs available in both English and Spanish depict the circle of life and how roles change often without us even noticing. The PSAs drive to the campaign website, www.aarp.org/cuidar.