Caregiver Assistance (Hispanic/Latino Market)

Caregiver Assistance (Hispanic/Latino Market)

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  • TV

    Your Hero Needs You (:60) | Caregiver Assistance | Ad Council

    Nearly seven million Latinos in the U.S. provide unpaid care to an aging or older loved one. Many Latino family caregivers see caregiving responsibilities simply as something family members do for one another, and do not seek outside help. AARP and the Ad Council offer support with a new PSA campaign, encouraging Latino caregivers nationwide to access free Care Guides, self-care tips, planning resources, legal and financial guidance, and more. 

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  • TV

    Caregiver Assistance – Spoon :60

    With over 40 million caregivers in the U.S., the Caregiver Assistance campaign aims to raise awareness of the resources and information available to help them take even better care of the person who once took care of them. In recognition of caregivers’ essential role in caregiving, these PSAs depict the circle of life, showing how roles change often without us even noticing. 

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  • Radio

    Caregiver Assistance - Heroes (:60 / Spanish)

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  • Radio

    Caregiver Assistance - Heroes (:60 / English)

    Play Audio 2.29 MB
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  • Screenshot of the homepage for AARP.org/Cuidar
    Web

    Caregiver Assistance – AARP.org/cuidar

    Screenshot of the homepage for AARP.org/Cuidar
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  • Caregiver Assistance - Heroes
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    Caregiver Assistance - Heroes

    Caregiver Assistance - Heroes
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1 in 5 Latinos in the U.S. are unpaid family caregivers

Your hero needs you now. And AARP is here to help.

There are currently 40 million family caregivers in the U.S., providing 37 billion unpaid hours of care to their parents, spouses, partners, and other adult loved ones. For many, the caregiving role starts with simple things like scheduling a doctor's visit or helping with daily errands, but gradually expands over time. Nearly seven million Latinos in the U.S. provide unpaid care to an aging or older loved one. Many Latino family caregivers see caregiving responsibilities simply as something family members do for one another, and do not seek outside help. 

Six in 10 family caregivers juggle caregiving responsibilities with full- or part-time jobs. That rate is even higher among Latino caregivers: nearly seven in 10 work an average of 36 hours per week outside the home, and one in four provide more than 40 hours of care each week. Family caregivers spend an average of $6,954 a year — nearly 20 percent of their income — on out-of-pocket costs related to caregiving. Latino and low-income family caregivers spend even more with an average of $9,022, representing 44 percent of their total income per year.

PSAs available in both English and Spanish remind Latino caregivers that when their hero needs them, AARP is here to help. The PSAs drive to aarp.org/cuidar and encourage Latino caregivers nationwide to access free Care Guides, self-care tips, planning resources, legal and financial guidance, and more.

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