Opioid dependence can happen in just five days. Many young adults don’t know the power of opioids and can quickly become addicted to them.
In fact, addiction isn’t limited to the people using just the illegal opioids, like heroin. Misuse of prescription opioids is a huge part of the opioid epidemic. Misuse includes people with a prescription not taking it as prescribed--taking too many pills at once, for example--or people without a prescription taking pills they get from a family medicine cabinet, friends, random strangers at a party or drug dealers selling pills illegally.
And because of this, a lot of people are dying. In 2016, more than 42,000 people died of opioid overdoses in the U.S.
New spots from truth® and the Ad Council aim to put an end to the opioid epidemic by showing the true stories of those who’ve gone to extreme lengths to get more opioids and a personal detox story. Learn the Truth About Opioids at opioids.thetruth.com.