The term bullying has come to reflect a specific situation that does not always connect to the general culture of meanness that many teens experience daily. While only one-third of teens list bullying as a top concern today, twice as many say they regularly experience more specific behaviors like drama, teasing, and exclusion. When it comes to these instances of cruelty or meanness, teens don’t realize that their words and actions can be hurtful, even if it’s not their intent.
#ThatsHarassment is a series of six short films written and directed by Israeli-American director Sigal Avin that depicts cases of sexual harassment in the workplace, all based on real events. The films are executive produced by David Schwimmer, Mazdack Rassi of MILK Studios and Sigal Avin. Schwimmer, Avin and Rassi created this project to spark further awareness of sexual harassment, encourage women to report and speak out, and send a message to all that sexual harassment will not be tolerated in any environment.
These incidents are part of Family Fire. Referring to shootings that involve improperly stored or misused guns found in homes, Family Fire is a real and preventable tragedy that affects millions of families. The Ad Council’s new Gun Safety campaign tackles this issue head-on by encouraging people to learn more about proper gun safety and responsible ownership.
Although several states have legalized marijuana use, driving when impaired by any substance remains illegal in all 50 states and in Washington, D.C. Many marijuana users don’t see a problem with driving after use – but research shows marijuana can slow your reaction time, impair your judgment of distance, and decrease coordination.
In 2011, there were still 9,878 lives lost to crashes involving drunk drivers– that’s one person every 53 minutes. PSAs were created with the objective to inspire dialogue and recognition of the dangers of "buzzed" driving and subsequently, to motivate people to stop driving buzzed. The overall campaign hopes to educate people that consuming even a few drinks can impair driving and that Buzzed Driving is Drunk Driving.
Each day an average of almost 2 children (age 12 and younger in a passenger vehicle) were killed and 332 injured. This fatality rate could be reduced by about half if the correct child safety seat were always used. The PSAs encourage parents and caregivers with children ages 0-12 to visit the website to help parents find the right car seat for their child's age and size and also features NHTSA’s best practices.
60 percent of Americans say preparation for natural or man-made disasters is very important to them, yet only 19 percent of Americans claim to be very prepared for an emergency situation. They direct audiences to the website where Americans can find local disaster preparedness information, a downloadable family emergency plan, emergency kit checklists, and other preparation resources.
According to the U.S. Small Business Administration, small businesses represent more than 99 percent of all employers and have provided approximately 65 percent of new jobs over the past 17 years. Yet, small- to medium-sized businesses are also the most vulnerable following a disaster. The campaign encourages small business owners and managers to take steps to plan in advance of an emergency.
According to a 2010 OEM survey, 41 percent of New Yorkers said they did not have any form of a household emergency plan, and 68 percent did not have all of the recommended emergency supplies. To encourage parents to engage their children in a conversation about preparing for emergencies, including natural and man-made disasters, OEM and the Ad Council created new localized PSAs targeted at Parents as part of their Ready New York campaign.
While 79 percent of Hispanic Americans believe preparedness is a very important issue, only 39 percent of Hispanic households have taken any steps at all to prepare. The Listo campaign is targeted to Hispanic Americans, and promotes the idea that preparation today will help reduce the consequences of a disaster tomorrow.
In the wake of recent natural and man-made disasters, it is now more important than ever to encourage, educate, and empower Americans to identify Wireless Emergency Alerts (WEAs) so that they can be better prepared when disaster strikes. Types of alerts include extreme weather such as hurricane, tornado or flash flood warnings; AMBER alerts and alerts issued by the President.
A texting driver is 23 times more likely to get into a crash than a non-texting driver. This campaign targets young adult drivers with a focus on texting and driving prevention. The message being conveyed is that texting while driving isn’t multitasking, it’s essentially driving blind.
Since 1944, Smokey Bear has been the symbol of the protection of America's forests from fire. His famous words of wisdom "Only You Can Prevent Wildfires" continue to be at the center of one of the most successful PSA campaigns in our nation's history. All PSAs direct people to learn all about wildfires and how we can protect our forests.