Safety

Seat Belt Safety

Seat Belt Safety

From 2011 to 2015, an estimated 343,000 children ages 8-14 were injured while traveling in passenger vehicles, and an additional 1,692 children were killed. A full 50% of those who died were unrestrained at the time of the crash. 

Sexual Assault Prevention

Sexual Assault Prevention

IT'S ON US to stop sexual assault. One in five women and one in 16 men are sexually assaulted in college.

Teen Bullying Prevention

Teen Bullying Prevention

90 percent of teens ages 12-17 who have witnessed some form of online cruelty say they have ignored mean behavior on social media, and more than a third (35 percent) have done this frequently (Pew Research Center's Internet& American Life Project).

Underage Drinking and Driving Prevention

Underage Drinking and Driving Prevention

Underage Drinking and Driving: the Ultimate Party Foul. Most party fouls, let’s face it, are pretty dumb. Sometimes they land you an unfortunate nickname, a nasty bruise, or make you the star of a few embarrassing snaps. But the damage usually ends there.

Hurricane Relief

Hurricane Relief

Together, Hurricanes Harvey and Irma are some of the strongest storms to hit the United States in decades. The Gulf Coast, including Florida, Louisiana, and Texas, the Southeast, and the Caribbean Islands have experienced destructive winds, heavy rainfall and dangerous storm surges. The need for relief is great and will continue after the rains and flooding end. Cash donations are the most beneficial way you can help.

A woman sits at a bar, looking over her shoulder. Her shirt reads "Warning Sign."

Buzzed Driving Prevention

In 2011, there were still 9,878 lives lost to crashes involving drunk drivers– that’s one person every 53 minutes. PSAs were created with the objective to inspire dialogue and recognition of the dangers of "buzzed" driving and subsequently, to motivate people to stop driving buzzed. The overall campaign hopes to educate people that consuming even a few drinks can impair driving and that Buzzed Driving is Drunk Driving.

Child Passenger Safety

Child Passenger Safety

Each day an average of almost 2 children (age 12 and younger in a passenger vehicle) were killed and 332 injured. This fatality rate could be reduced by about half if the correct child safety seat were always used. The PSAs encourage parents and caregivers with children ages 0-12 to visit the website to help parents find the right car seat for their child's age and size and also features NHTSA’s best practices.

Emergency Preparedness

Emergency Preparedness

60 percent of Americans say preparation for natural or man-made disasters is very important to them, yet only 19 percent of Americans claim to be very prepared for an emergency situation. They direct audiences to the website where Americans can find local disaster preparedness information, a downloadable family emergency plan, emergency kit checklists, and other preparation resources.

Emergency Preparedness - Business

Emergency Preparedness - Business

According to the U.S. Small Business Administration, small businesses represent more than 99 percent of all employers and have provided approximately 65 percent of new jobs over the past 17 years. Yet, small- to medium-sized businesses are also the most vulnerable following a disaster. The campaign encourages small business owners and managers to take steps to plan in advance of an emergency.

Emergency Preparedness - NYC

Emergency Preparedness - NYC

According to a 2010 OEM survey, 41 percent of New Yorkers said they did not have any form of a household emergency plan, and 68 percent did not have all of the recommended emergency supplies. To encourage parents to engage their children in a conversation about preparing for emergencies, including natural and man-made disasters, OEM and the Ad Council created new localized PSAs targeted at Parents as part of their Ready New York campaign.

Emergency Preparedness - Spanish

Emergency Preparedness - Spanish

While 79 percent of Hispanic Americans believe preparedness is a very important issue, only 39 percent of Hispanic households have taken any steps at all to prepare. The Listo campaign is targeted to Hispanic Americans, and promotes the idea that preparation today will help reduce the consequences of a disaster tomorrow.

Emergency Preparedness - Wireless Alerts

Emergency Preparedness - Wireless Alerts

In the wake of recent natural and man-made disasters, it is now more important than ever to encourage, educate, and empower Americans to identify Wireless Emergency Alerts (WEAs) so that they can be better prepared when disaster strikes. Types of alerts include extreme weather such as hurricane, tornado or flash flood warnings; AMBER alerts and alerts issued by the President. 

Texting and Driving Prevention

Texting and Driving Prevention

A texting driver is 23 times more likely to get into a crash than a non-texting driver. This campaign targets young adult drivers with a focus on texting and driving prevention. The message being conveyed is that texting while driving isn’t multitasking, it’s essentially driving blind.

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