Child Passenger Safety

Child Passenger Safety

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  • TV

    Know for Sure | Child Passenger Safety | Ad Council

    When you seat your child in the right car seat for their age and size, you help secure their future. For more information, visit safercar.gov/therightseat

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  • TV

    Give Them A Future | Child Passenger Safety | Ad Council

    When you seat your child in the right car seat for their age and size, you help secure their future. For more information, visit safercar.gov/therightseat

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  • Social

    Proper Installation: The Wide World of Car Seats | Child Passenger Safety | Ad Council

    The “Wide World of Car Seats” educates parents and caregivers of children ages 1 to 13 about car seat safety. The PSAs cover how to determine what type of car seat your child needs, how to choose the right car seat for your child's age and size, and how to properly install a car seat. 

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  • Child Passenger Safety | It’s Too Late | Ad Council
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    Child Passenger Safety | It’s Too Late | Ad Council

    Child Passenger Safety | It’s Too Late | Ad Council
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  • Radio

    Child Passenger Safety - Slo-Mo :30

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  • Radio

    Child Passenger Safety - Let Me Ask You :15 (Spanish)

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In 2016 over one-third of children ages 12 and younger killed in passenger vehicles were completely unsecured – they were not in car seats, booster seats, or seat belts.

"The Right Seat"

For children ages 1 to 13, motor vehicle crashes are a leading cause of death. From 2012 to 2016, 3,268 children age 12 and younger were killed in passenger vehicle traffic crashes. The Child Passenger Safety campaign seeks to educate and remind parents and caregivers with children under 12 that car seats, booster seats and seat belts save lives and offer the best protection for children in crashes. Parents should ask themselves “Is my child as safe as possible in the car?” and make sure that their children are riding in the right car seat for their age and size as they grow. The PSAs encourage parents and caregivers with children under 12 to visit NHTSA.gov/TheRightSeat (English-language) or NHTSA.gov/Protegidos (Spanish-language) to find the right car seat for their child's age and size.

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