From 2011 to 2015, an estimated 343,000 children ages 8-14 were injured while traveling in passenger vehicles, and an additional 1,692 children were killed. A full 50% of those who died were unrestrained at the time of the crash.
The Seat Belt Safety campaign pulls from the insight that as a parent, sometimes you have to let your kids have their way. But your kid’s safety should never be up for negotiation, no matter how much they push back on the seat belts being uncomfortable,unnecessary for just a “short drive” or any other excuses. The campaign utilizes the concept that “life as a parent is full of compromises, but seat belt safety for my children is not up for negotiation.”
Never give up, until they buckle up.