Seat Belt Safety

Seat Belt Safety

Explore Campaign Media

  • TV

    Seat Belt Safety - Battlefield Mini-Van :30

    Life as a parent is full of compromises, but seat belt safety for your children should never be up for negotiation. Visit Safercar.gov/KidsBuckleUp for more information on how to keep your kids safe in the car.

    Share
    Close
  • TV

    Seat Belt Safety: Battlefield Mini-Van (Spanish) :15

    Life as a parent is full of compromises, but seat belt safety for your children should never be up for negotiation. Visit Safercar.gov/ChicosAbrochense for more information on how to keep your kids safe in the car.

    Share
    Close
  • Radio

    Seat Belt Safety - Short Shorts :30

    Share
    Close
  • Radio

    Seat Belt Safety - Inside the Mind of a 10 Year Old :30

    Share
    Close
  • Tuning Out Gum
    Print

    Tuning Out Gum

    Tuning Out Gum
    Share
    Close
  • Games Begin
    Print

    Games Begin

    Games Begin
    Share
    Close
1,692 children have died while traveling in passenger vehicles (2011-2015)

Overview

From 2011 to 2015, an estimated 343,000 children ages 8-14 were injured while traveling in passenger vehicles, and an additional 1,692 children were killed. A full 50% of those who died were unrestrained at the time of the crash. 

The Seat Belt Safety campaign pulls from the insight that as a parent, sometimes you have to let your kids have their way. But your kid’s safety should never be up for negotiation, no matter how much they push back on the seat belts being uncomfortable,unnecessary for just a “short drive” or any other excuses. The campaign utilizes the concept that “life as a parent is full of compromises, but seat belt safety for my children is not up for negotiation.”

Never give up, until they buckle up.

Help us improve this site!
Take our quick survey.

Ad Council Family of Sites