The term bullying has come to reflect a specific situation that does not always connect to the general culture of meanness that many teens experience daily. While only one-third of teens list bullying as a top concern today, twice as many say they regularly experience more specific behaviors like drama, teasing, and exclusion. When it comes to these instances of cruelty or meanness, teens don’t realize that their words and actions can be hurtful, even if it’s not their intent.
Because of You encourages teens to reflect on the power of their words and actions and consider how they are affecting others. The PSAs drive teens to BecauseOfYou.org where they can use an interactive tool to reflect on their own behaviors. By encouraging self-reflection and focusing on specific actions, the campaign aims to inspire teens to create a more empathetic and inclusive culture around them.