Partner Case Studies

Clear Channel and Obesity Prevention

In March 2012, Clear Channel Communities™, the community engagement brand of Clear Channel, selected the Ad Council’s efforts to address childhood obesity as their 2Q national campaign spotlight. This initiative awarded $30 million in donated media across Clear Channel’s 850 radio stations and websites.

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ESPN and Emergency Preparedness

ESPN has teamed up with FEMA and The Ad Council to raise awareness of The Ready Campaign which encourages the public to be prepared for a natural disaster.

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ESPN and Fatherhood Involvement

In an effort to raise awareness on this issue and reach dads where they are, the Ad Council and the National Responsible Fatherhood Clearinghouse(NRFC) embarked on a partnership with ESPN to develop a new series of PSAs designed to show dads the critical role they play in their children’s lives. 

Read More and Lupus Awareness

Through a content partnership with we were able to expose our issue to a relevant audience. We engaged people on a site that they frequently visited and considered a trusted source of information. The partnership included a branded content area, sharing tools, newsletter promo,quizzes and more. 

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