Pandora Supports Meals on Wheels (2016)

DESCRIPTION:

As part of the New Welcome Display beta, Ad Council introduced listeners to a new first impression native display unit that fits seamessly into Pandora's mobile platform, while also testing performance against the existing mobile interstitial. The campaign ran for two months from mid-July through September 2016 and also included a Millward Brown Brand Lift study. 

APPROXIMATE IMPRESSIONS:

29MM+

CASE STUDY

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