In April 2016, The Ad Council partnered with Snapchat to reach Snapchatters on a global scale with an important message to prevent users from texting while driving. Together, they developed a Geofilter encouraging Snapchatters to affirm that they will take action to avoid and discourage instances of mobile device usage when driving. The campaign made an enormous impact on a massive scale. Over 61 million Snapchatters took part in the conversation, delivering over 210 million views for the campaign. The Geofilter helped the Ad Council raise awareness for this important issue, and encouraged everyone to think twice before using their phones behind the wheel.