On June 20-24, Cannes Lions is back, and the Ad Council is proud to be taking part in several panels on some of today’s most urgent topics, including how to support Ukraine, responding to the growing mental health crisis, and representing love in diverse communities. Read on for all the details on where you’ll find us. We hope to see you there!
MONDAY, JUNE 20
How the Industry Can Rally to Support Ukraine
Who: Ad Council President and CEO Lisa Sherman, SKVOT MAG editor-in-chief Hanna Rudenko, ANGRY Creative Producer Dasha Andriushchenko, dentsu international EMEA CEO Giulio Malegori
When: 5pm-5:30pm CET
Where: The Female Quotient Lounge, rooftop of Hôtel Martinez, 73 Bd de la Croisette
In the wake of the Russian invasion of Ukraine, many companies and organizations paused advertising, suspended operations and investments to the country, and even closed storefronts. Many brands also supported humanitarian efforts. Join us in The Female Quotient Lounge to look at the road ahead: Were these the right moves? Were they enough? How can we continue to support Ukraine and its people?
TUESDAY, JUNE 21
How Every Employer Can and Must Take Action to Stem the Rise in Workplace Mental Health Issues
Who: Ad Council Chief Campaign Development Officer Heidi Arthur, Weber Shandwick CEO Gail Heimann, Essence CEO Caroline Wanga, The Bipolar Businessman Thomas Duncan Bell
When: 3pm-4pm CET
Where: Rooftop of Hôtel Martinez, 73 Bd de la Croisette
Weber Shandwick CEO Gail Heimann will be joined by Ad Council’s Chief Campaign Development Officer Heidi Arthur, Essence CEO Caroline Wanga, and mental health expert Thomas Duncan Bell ("The Bipolar Businessman") to discuss the profound toll mental health issues have on our global workforce and how business and the media can collaborate to activate their scale and resources and drive meaningful change.
Culture Conversations: Mental Wellbeing and the Future World of Work
Who: Ad Council SVP of Brand Communications Meg Rushton, She Runs It President and CEO Lynn Branigan, Comcast Advertising Chief Growth Officer Pooja Midha, Sesame Workshop CMO Samantha Maltin
When: 4:30pm-6:30pm CET
Where: Freewheel Beach, Plage Goéland, Boulevard de la Croisette
Over the past two years, more companies and brands across the globe have committed to creating cultures that are authentic, diverse, and equitable. To accomplish this, the future of work needs to embrace mental wellbeing and inclusion as foundational to the culture. Join She Runs It and Comcast Advertising for a dynamic conversation with inspiring leaders who are prioritizing the mental health and well-being of employees, creating inclusive cultures where everyone can thrive.
WEDNESDAY, JUNE 22
Pinterest and Ad Council Partner to Bring You Healthy Mind & Body with Frame
When: 8am-8:45am CET
Where: Pinterest at the Carlton Beach Club
Join us for Rave and Rebound, an invigorating workout class that will help start your day off right, with positivity and energy. Frame brings fun back into fitness with this themed class held on mini trampolines.
News Cycle Madness! Building Strong Brands In the Age Of Misinformation and Disinformation
Who: Ad Council SVP of Media Ashley Menschner, DoubleVerify CEO Mark Zagorski, Unilever VP of Global Media Sarah Mansfield, Twitter Global Head of Client Solutions JP Maheu
When: 1:30pm-3pm CET
Where: DoubleVerify’s Yacht, Soy Amor
While navigating a global pandemic, wars, highly polarized political rhetoric, and urgent social justice issues, deciding on how and where you want your brand to show up can be daunting. According to a Magna Global study, having a presence in reliable news sources drives better ad effectiveness, but the proliferation of misinformation and disinformation can make doing so very complicated. In this session, we’ll discuss the strategies brands have employed to ensure they both target the right content and avoid the rest.
Bloomberg Equality x EBONY: Diverse Creators, Leaders, and Owners in Media
Who: Ad Council Chief Equity Officer Elise James-DeCruise; actress, producer and CEO Tracee Ellis Ross; producers of Kanye West documentary jeen-yuhs, Coodie & Chike; EBONY Editor-in-Chief and SVP, Programming Marielle Bobo
Where: Location provided upon RSVP
This stellar lineup of panelists will share expertise and solutions to encourage diversity at every level of media, from giving creators ownership and autonomy to accelerating minority representation and visibility in media leadership.
THURSDAY, JUNE 23
Creative Lessons in Storytelling: Representing Love in Diverse Communities
Who: Ad Council Chief Campaign Development Officer Heidi Arthur, R/GA SVP Head of Creative Shannon Washington
When: 2pm-3pm CET
Where: Inkwell Beach Stage
Join us as we explore how to inspire meaningful action through storytelling, and exclusively premiere new work from our iconic Love Has No Labels campaign. The talk will unpack the lessons learned in creating a campaign that represents the many facets of love in support of the Black, LGBTQ+ and AAPI communities, always with tangible calls to action.
Masterclass: The Creator Economy for Good
Who: Ad Council SVP Corporate Partnerships Anthony Signorelli, Whalar CMO Jamie Gutfreund, Washington Post Senior Video Reporter Dave Jorgenson, Whalar Creator Solutions Manager Aime Hunter, Founding Global Chair of YOUNGA® & CEO of BridgingTheGap Ventures Kelly Lovell
When: 3pm-4:30pm CET
Where: Whalar Beach presented by Adweek, Cabana Row
Creators have the power to do more than drive transactions—they can inspire the world to support and understand important social causes. The Ad Council will present our innovative Creators for Good program to share how we partner with creators to drive awareness; TurboTax will address how brands can support the education and development of future talent through a creator academy; and Dave Jorgenson (aka “The Washington Post TikTok guy”) will explore the role of creators in informing and engaging younger audiences.