Bullying Prevention

Research shows that teens know that things like pushing, shoving, making fun of someone’s differences, catfishing and more are very serious – but they say the most prevalent forms of “bullying” are behaviors where context and intent matter. The lines between just joking around and saying something hurtful have become very murky, contributing to a general culture of meanness that many teens experience daily.

When it comes to these instances of cruelty, they don’t realize the extremely harmful impact that their words and actions can have.

“Because of You” encourages teens to reflect on the power of their words and actions, and compels them to consider their long-lasting effect on others. By promoting self-reflection and focusing on specific actions, the campaign inspires teens to create a more empathetic and inclusive culture around them.

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Ad Council
Sony Pictures


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