The census determines over $1 trillion in federal spending each year for programs that help give children a strong start in life–like quality early education, healthcare, nutrition, and housing support. But the number of young children left uncounted is large and growing: in 2010, an estimated 1 in 10 children under age 5 were missed—that’s more than 2 million uncounted children.
The bilingual campaign features Sesame Street’s Count von Count, Elmo, and Rosita encouraging families to count all the kids in their home. Beloved characters explain that the census helps deliver important resources to their neighborhood and that it is fast, easy, and completely private.
In response to the coronavirus pandemic, the US Census Bureau has extended the census count by three months, so please air PSAs through October to inspire all the members of your community to make their families count by including babies and kids on their census forms.