Workforce Readiness

Whether you’ve lost your job or are starting a new career, now is the time to develop in-demand skills and embrace new ways of learning them. The campaign encourages people who are facing a career change – whether unemployed, underemployed or just starting out – you can start on the path toward learning new skills.

Featuring stories from real individuals who found fulfilling careers after embracing new ways of learning and building in-demand skills, the Find Something New –campaign created in collaboration with Apple, IBM and the White House – helps Americans of all ages, experiences and backgrounds develop their career skills in new and flexible ways, so they can get back on their feet today and thrive tomorrow.

There’s more than one path to a new career. Find yours at

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Ad Council
Wordsworth & Booth


Target Audience
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