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©2024 The Ad Council

Caring Communities

Stronger Together A caring community can ease the pressure that many of us bear alone. For National Hispanic Heritage Month, connect caregivers with tools and resources to help them care for their loved ones and remind your communities that #lovehasnolabels.

Caregiver Assistance
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What It Addresses: PSAs spotlight AARP’s Family Caregiving site and encourage caregivers nationwide to access free Care Guides, self-care tips, planning resources, legal and financial guidance, and more.
Why It's Important: Nearly 7 million Latinos in the U.S. provide unpaid care to an aging or older loved one.

Diversity & Inclusion
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What It Addresses: Because most don’t see themselves as part of the problem, they don’t recognize that they can be part of the solution by actively coming together and living inclusively.
Why It's Important: We are living in divisive times. Bias and discrimination are some of the most pressing issues facing our nation today. Hate crimes are on the rise and many groups feel increasingly marginalized and unsafe.