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5 Ways Marketers Can Mobilize and Find Inspiration During the Pandemic
This story, 5 Ways Marketers Can Mobilize and Find Inspiration During the Pandemic, was originally published by Adweek.
April 6, 2020
From April 1 to April 7, there were more than 1.7 million online mentions of mental health originating in the U.S. When we focus on those who expressed worry over the mental health of our nation (as opposed to discussing their personal state), a surge in concern is seen in early March, coinciding with the WHO’s declaration of the pandemic on March 11th and President Trump’s declaration of a national emergency on March 13th, as seen in figure 1 below. Worries continued to climb as U.S. cities began imposing restrictions, infections grew, and unemployment soared.
May 20, 2020
COVID-19 has challenged all of us to be exceptionally quick and focused with our communications. Fortunately, experts across industries have never been more generous with sharing insights into the best ways to communicate to audiences about how to keep themselves and others safe.
May 15, 2020
Three Strategies, Three Tightropes: How Brands and Consumers Are Interacting as the COVID-19 Crisis Continues
Brands all over the world have been forced to reevaluate their advertising content and strategies as a result of the coronavirus pandemic—and they need to keep reevaluating as sentiments continue to shift.
May 12, 2020
On March 11, the clock ran out on our cultural sense of normalcy. When the World Health Organization declared COVID-19 a pandemic, the NBA reacted quickly, putting fan safety first by canceling the remainder of the season, and other pro sports leagues quickly followed—as did college sports. With stadiums and time slots left empty and billions of dollars in potential ad revenue lost, networks and live sports sponsors quickly pivoted.
April 30, 2020
Long before I became an assistant campaign manager at the Ad Council, I was a macaroni-and-cheese loving, horseback riding, extremely timid half-Asian girl in a coastal Connecticut town, raised by an English, Polish, Hungarian, Welsh, Swedish, German mother and a Chinese father. I never thought much about my identity until second grade, when I heard a racist remark from a classmate about how my lunch smelled. I noticed I had been targeted because of my race, not because of my personality or character. I asked myself, how can you judge a person without knowing them?
April 16, 2020
News & Press Releases
Washington, D.C. (May 21, 2020) – The USDA Forest Service, the National Association of State Foresters and the Ad Council today announced a new public service advertising (PSA) campaign to help Americans recreate safely and responsibly outdoors. The new PSAs include wildfire prevention and safe recreation tips for families and individuals to keep in mind while enjoying public lands or their own backyards.
May 21, 2020
Ad Council Launches ‘Out There For Us’ Campaign Thanking Workers on the Front Lines of the COVID-19 Pandemic
PSA Features New Song from Alicia Keys, ‘Good Job’
April 30, 2020
MTV, Comedy Central and ViacomCBS Entertainment & Youth Brands extend partnership with Ad Council to launch phase two of the #AloneTogether campaign with a focus on mental health
MTV’s new research reveals that Americans are experiencing a 37% drop in mental wellness, especially women and younger people, with 56% not seeking help AloneTogether.com hub and suite of creative assets provide resources and tools to help people "Stay Calm, Stay Connected and Stay Active" while they stay home
April 21, 2020
Ad Council Announces First Private Marketplace, Empowering Media Companies to Donate Digital Inventory in Support of COVID-19 Efforts
Leading programmatic partners including Cadreon, Trade Desk, Acxiom and EMX join in first pro bono marketplace for social causes
April 16, 2020