Lori Hilton and Susan Seams
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Lori Hilton & Susan Seams, Ad Council Champions for Good

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Lori Hilton and Susan Seams

Presenting the next nominees of our #ChampionForGood series: Starcom Mediavest Group’s SVP of Global Human Experience Strategy Lori Hilton and SVP, Director Susan Seams! Ad Council’s Champion for Good series spotlights industry individuals for their continued commitment to social good and how they serve as champions for Ad Council campaigns. We sat down with Lori and Susan at the Starcom offices to talk their favorite social good ad campaigns and what they have gotten out of working with Ad Council campaigns.

Ad Council: Smokey Bear or McGruff?
Lori Hilton: Smokey Bear.
Susan Seams: Smokey Bear – goes back to grade school where I won a Smokey Bear coloring contest.

AC: What’s on your desktop home screen?
LH: A photo of my husband and son on the beach in the south coast of England.
SS: A peaceful photo of my two girls walking toward Castle Rock in Sedona.

AC: Android or iPhone?
LH: Android.
SS: iPhone.

AC: Favorite social platform?
LH: Facebook.
SS: My tried and true favorite is Instagram, but starting to love Snapchat!

AC: Favorite social good ad campaign?
LH: Sport Club Recife (Brazil) – “Immortal Fans” for organ donation.
SS: I love campaigns that bring the realism and true human experiences that people are challenged with every day, which is why I love Understood.org but also Jacob’s Story from Autism Speaks.

AC: In a nutshell, what’s your job/what do you do?
LH: As a human experience strategist at Starcom, I distill business, people and cultural insights to determine how to meaningfully connect our clients with their most valuable audience.
SS: I lead the development of media strategy recommendations based on consumer insight and the client’s business goals.

AC: How do you think advertising can be a force for good?
LH: I believe that when we tap into a truly deep understanding of both humans and the issues we face, we can create work that influences the course of history.
SS: Advertising has the power to inspire social good and make efforts come to life through great creative and excellent execution to remind all of us what is truly important.

AC: What’s the best professional advice you’ve ever been given?
LH: Fail, learn, move on.
SS: Make bold choices with no regrets.

AC: Who’s been your greatest influence?
LH: My mother.
SS: My daughters.

AC: What have you gotten out of working with the Ad Council?
LH: A wonderfully positive and collaborative professional experience, and of course, a good feeling when I go home in the evening, knowing I may have done a small thing to help bring understanding and comfort to parents of children with learning and attention issues.
SS: My experience has been so rewarding both a personally and professionally knowing I’m helping making an impact but also learning how to be creative and focused with the resources at hand.

Thanks so much to Lori and Susan for your support and all that you do for Ad Council campaigns! Follow along on our Instagram page to learn about more #ChampionForGood winners!


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