The Ad Council’s mission has always been not just to respond to culture, but to drive it—to find insights that can change minds, spark new behaviors and move the country forward. At times we have succeeded at this, and at times we have fallen short, but the singular value that unifies each of us at the Ad Council is the persistent desire to continuously improve ourselves and our society. Our commitment to racial equity is no different.
The Ad Council is firmly and unequivocally committed to fighting systemic racism, injustice and anti-Blackness, within our walls and in the work we create, not just today, but every day.
We know we have not done enough and are conscious of our own failures at becoming an actively anti-racist organization. We hold ourselves accountable to do more to simultaneously accelerate our existing initiatives and to add new actions, programs and processes to fight systemic prejudice and inequity.
As we work toward these commitments, we are dedicated to further educating ourselves and amplifying those voices who’ve been working in this space tirelessly.
Increase BIPOC Representation
Improve Black, Indigenous and People of Color (BIPOC) representation at all levels of the Ad Council, especially within senior positions
Conduct External Audit
Conduct an external audit of current policies, processes and culture and provide recommendations. To ensure greater equity and accountability going forward, the audit will include but is not limited to:
Actively Foster Inclusion
Create an environment where all people and perspectives are included, supported and valued
Ensure Equitable Hiring
Review and refresh recruitment and hiring practices to ensure inclusivity, avoid bias and better recruit BIPOC talent
Establish Accountability Measures
Institute accountability and transparency standards for the organization that are actionable and measurable
Diversify Partners & Advisors
Diversify our advisors and increase BIPOC representation across external partners and the entire Ad Council ecosystem
Diversify Our Creative Process
Produce content that supports our Diversity, Equity and Inclusion (DEI) efforts and breaks stereotypes
Amplify BIPOC Organizations & Initiatives
Leverage our platform to take a proactive approach in supporting external organizations dedicated to dismantling systemic racism
Reimagine Love Has No Labels
Review and refine the Ad Council’s Diversity & Inclusion campaign (“Love Has No Labels”) to ensure an updated, proactive approach to eroding bias that includes a particular lens of racism
Launch & Sustain Racial Justice Work
Launch a long-term Ad Council-led campaign effort that will drive measurable change in public attitudes and behaviors around racial injustice
Our strategy will definitely evolve, but our mission won’t.
Our commitment to becoming an anti-racist organization is unwavering. Because if the fight isn’t over for some of us, it’s not over for any of us.
Please note we will continue to update this page with reports on our progress.
Elise James-DeCruiseChief Equity Officer
Jazmine BrownManager, Diversity, Equity & Inclusion
Citrine GhraowiERG Lead, Mosaic
Anuar SaabERG Lead, Mosaic
Catherine ChaoERG Lead, The Mighty
Amanda KwongERG Lead, The Mighty
Jenna HokansonERG Lead, The Mighty
Milan GenoveseERG Lead, The Mighty
Ben DorfERG Lead, Prism
Anna RodriguezERG Lead, Prism
Liz Johnson DeAngelisERG Lead, Working Parents
Jessica WolinERG Lead, Working Parents
THE MIGHTYA supportive space to promote mental and physical health. Our goal is to reduce stigma and silence around these areas and create practices that cultivate stronger and healthier minds and bodies.
MOSAICA place for people of color to foster a sense of community, discuss challenges in and out of work, and offer one another support.
PRISMA joyful, supportive and uplifting forum for employees who identify as LGBTQ+ (and allies on occasion) that serves as a safe place for both conversation and action.
WORKING PARENTSIntended for parents, guardians, and allies, this group provides community and resources around parenting challenges at different ages and stages, and the struggles of balancing home and work life.