Know Your Girls
Designed to educate and inspire black women to understand their breast cancer risk, the Know Your Girls campaign provided powerful information to promote early detection. Through targeted partnerships, we reached thousands of black women at events like Essence Fest and on social media by showing up where they are in an authentic way. And it worked—in less than two years, we significantly increased the number of black women who visited a website to get information about breast health (from 15% to 24%).
Black women are more likely to be diagnosed younger, at later stages, and with more aggressive forms of cancer.