Adoption from Foster Care

Adoption from Foster Care

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  • TV

    Your Son's Messed Up Haircut | Adoption From Foster Care | Ad Council

    You don't have to be perfect, to be a perfect parent.108,000 children under the age of 18 are currently waiting for adoptive families. For more information on how you can adopt, visit adoptuskids.org or call 1-888-200-4005

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  • TV

    Your Daughter's First Breakup | Adoption From Foster Care | Ad Council

    You don't have to be perfect, to be a perfect parent.108,000 children under the age of 18 are currently waiting for adoptive families. For more information on how you can adopt, visit adoptuskids.org or call 1-888-200-4005

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  • Adoption from Foster Care - AdoptUSKids.org
    Web

    Adoption from Foster Care - AdoptUSKids.org

    Adoption from Foster Care - AdoptUSKids.org

    You don't have to be perfect, to be a perfect parent. There are thousands sibling groups in foster care that will take you just as you are. For more information on how you can adopt, visit AdoptUSKids.org.

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  • Radio

    Adoption from Foster Care - Breakup :60

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  • Radio

    Adoption from Foster Care - Bangs :60

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25,000 children once photo listed on AdoptUSkids.org have been placed with a permanent family since 2004

Overview

There are 415,000 children in the US foster care system. Of those children, 108,000 are awaiting adoption. 

Since 2004, the campaign has consistently delivered the message that "You don't have to be perfect to be a perfect parent." Using a humorous angle to communicate the seemingly challenging task of adopting a child from foster care, the PSAs reassure prospective parents that even if not "perfect," they have the ability to provide the stability and security that children in foster care need and deserve. The latest series of PSAs in this award-winning campaign ask prospective parents to consider adopting teens from foster care, as older youth are over represented in the foster care population, as they generally wait longer to be adopted.

The new PSAs portray humorous scenarios that reaffirm the campaign’s notion that being an imperfect parent is “perfectly normal.” The PSAs reveal this through special bonding moments such as a loving father as he tries to support and console his teenage daughter during her first breakup, and a resourceful mother who tries different methods of remedying her son’s hair cut gone wrong. These new PSAs illustrate to potential parents that teens in foster care don’t need perfection; they need the commitment and love a permanent family can provide. 

Audiences are directed to visit AdoptUSKids.org or call 888-200-4005 for current, accurate information about the foster care system and the adoption process. 

Case Studies

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