There are nearly 102,000 children (under 18 years of age) waiting for adoption from the foster care system in the United States. Approximately 23 percent of children and youth actively photolisted on the AdoptUSKids website and waiting for placement in adoptive homes were registered with one or more siblings.
Since 2004, the campaign has consistently delivered the message that "You don't have to be perfect to be a perfect parent." Using a humorous angle to communicate the seemingly challenging task of adopting a child from foster care, the PSAs reassure prospective parents that even if not "perfect," they have the ability to provide the stability and security that children in foster care need and deserve. The latest series of PSAs in this award-winning campaign ask prospective parents to consider adopting siblings, as these relationships are often the longest-lasting relationships for children in foster care.
The new PSAs portray humorous scenarios that reaffirm the campaign's notion that being an imperfect parent is "perfectly normal." Potential parents are reminded that siblings in foster care don't need perfection; they need the commitment and love an adoptive family can provide.
Audiences are directed to visit AdoptUSKids.org or call 888-200-4005 for current, accurate information about the foster care system and the adoption process.