Ad Council Edge designs bold strategies that inspire action and help our partners generate impact. We apply the Ad Council’s proven expertise to every project by tapping our decades of experience in social issue marketing, communications and research.

We start by understanding where our partners can be most successful in support of their cause(s), and then we identify new avenues for public engagement. We design customized approaches with our partners — using research, strategy, trainings, and applied tests — to drive action on the most critical issues facing our country.

Every engagement begins with understanding the issue, the audience and the cultural context. Powered by the Ad Council’s legacy of driving change, we design strategies that transform intent into action.

Because every project is distinct, we customize fees for each engagement and maximize value by leveraging the Ad Council’s relationships, resources and scale to secure best-in-class expertise and pricing.