News & Insights
With two dozen year-round campaigns, a robust blog presence and an in-house institute publishing original research, we’ve always got news to share and insights to explore.
Read Our Latest Press Releases
Catch up on all our major announcements, from campaign launches to awards and welcoming new board members!
The Ad Council Taps Teen Insights, Voices for a Bold New Approach to Teen Mental Health
This World Teen Mental Wellness Day, the Ad Council announced the latest extension of its “Love, Your Mind” initiative, with a new focus on helping teens take action to support their mental health.
March 2, 2026
The Ad Council and TVB Launch 22nd Annual Project Roadblock to Prevent Buzzed Driving
Hundreds of local broadcast TV stations nationwide unite during the holiday season to air lifesaving PSAs
December 18, 2025
Hosted by Whoopi Goldberg, Sam Champion and Jesse Palmer, the Ad Council’s 71st Annual Public Service Award Dinner Raises Record-Breaking $10 Million
The event honored NFL Commissioner Roger Goodell and celebrated the nonprofit’s partners powering progress
December 5, 2025
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Take a Deep Dive into Our Blog
We're all about sharing actionable insights on driving impact. On our blog, voices from across our organization — and some incredible partners! — take you behind the scenes of new launches, cause-oriented innovations, and so much more.
Champion for Good: Kim Kelleher
Kim Kelleher knows that media can help drive real change. As president and chief commercial officer at AMC Networks and a member of the Ad Council’s Board of Directors, she’s been a passionate advocate for using storytelling and scale to tackle some of the country’s most urgent challenges.
April 1, 2026
Take the Scenic Route: On Creativity at SXSW
Growing up in the Midwest, my family had an inside joke about the scenic overlooks scattering Interstate 94. After a few hours of stiff muscles in the backseat of my parents' minivan, my dad would spot a brown road sign during one of our frequent road trips: “Scenic Overlook 1 mile” and put his turn signal on.
March 19, 2026
Champion for Good: Rhonesha Byng
Meet Rhonesha Byng, founder and CEO of Her Agenda, the award‑winning digital media company redefining how ambitious millennial women access opportunity. Through their partnership with the Ad Council, Her Agenda has helped extend the reach and impact of our “Saving for Retirement” campaign—equipping adults with the knowledge and confidence to start planning for their financial futures. We spoke with Rhonesha about building pathways to empowerment, why social impact is core to her mission, and the piece of advice that continues to guide her work.
February 13, 2026
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Download Our Latest Reports
Leveraging the Ad Council’s decades-long history of launching impactful, data-driven campaigns, the Ad Council Research Institute works with brand, corporate and nonprofit partners and clients to conduct research, test messaging, build knowledge of the influencer landscape, and optimize performance indicators. Check out our latest reports, and learn more about ACRI!
GenAI Study
Who’s familiar with GenAI, and who uses it? What messaging is most helpful for users, and how much trust do they place in results?
December 11, 2025
Sustainability Study
When shopping at the grocery store, what drives American consumers to pick up a sustainable item over one that’s not?
September 19, 2025
Powering the Future Study
It’s clear that switching from fossil fuels to clean, efficient electric appliances can save households money, increase health, and improve our environment. What would motivate homeowners to actually make the switch?
January 6, 2025
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