AdLibbing Articles

By Kate Lino
Austin’s annual South by Southwest conference showcases innovation across entertainment, tech, education and culture. True to the collaborative spirit of the conference, the public helps select each year’s slate of presentations through the Panel Picker.
August 10, 2022
By Emily Kostic
In recent months, there’s been a notable evolution of user personalization in tech. The extent to which a user’s experiences can be personalized is expanding more than ever–across more traditional means and into the metaverse–and this expansion creates new opportunities to inspire action and drive change.
By Kelly Apostolidis
As the senior manager of brand and industry relations at Comcast Advertising, Lee Singletary has been a valuable partner on our Seize the Awkward campaign, and he played a key role in bringing our first attribution study to life. We talked to him about what inspires him, why talking about mental health is more important than ever, and the best advice he’s ever received.
July 11, 2022
By Lisa Sherman
At a time when Americans’ confidence in information sources is at an all-time low, it’s more critical than ever for marketers to find trusted messengers to help communicate effectively with their audience. After all, if the audience doesn’t trust the source, they won’t receive the message in the way it was intended—and they definitely won’t be inspired to take action.
July 8, 2022
By Lonny Pugh
If you picture a creative brainstorm held in your office in 2019, odds are that session might look very different from a creative brainstorm held in your office, or virtually, or in a hybrid environment, in 2022. Even if your organization has done the DEI work to ensure equitable practices around who gets to be “in the room” and why, the concept of “the room” itself has changed along with the nature of how many of us collaborate each day. This adds in new nuances for those committed to equitable and unbiased execution in creative brainstorms.
By Lonny Pugh
Since 2016, our Love Has No Labels campaign has promoted diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability. To celebrate Pride Month at a time when many people are still working remotely, the campaign has released a set of virtual backgrounds that will help you brighten up your next Zoom meeting—whether you’re a member of the LGBTQ+ community or an ally who wants to show your support.
June 15, 2022
By Sarah Cummings
On June 20-24, Cannes Lions is back, and the Ad Council is proud to be taking part in several panels on some of today’s most urgent topics, including how to support Ukraine, responding to the growing mental health crisis, and representing love in diverse communities. Read on for all the details on where you’ll find us. We hope to see you there!
By Amanda Kwong
As Americans, we are told that when we are feeling sick or unwell, we should go see a doctor. While that’s a seamless process for some, for others, getting care can be a traumatic experience that feels like a constant uphill battle—a battle where they are always on the defense. This is especially true for Black, Indigenous, or People of Color as well as other groups that have been historically marginalized, who may not feel listened to or believed by their health care practitioner.
June 2, 2022
By Anna Rodriguez
Dr. Gennifer Herley and Stephanie Battaglino are the founder and president of TransNewYork, an impactful, culture-shifting organization that aims to empower and enhance the lives of transgender, gender nonconforming and nonbinary individuals. TransNewYork directly supports the LGBTQ+ community through counseling and workforce readiness services, and they also advance workplace inclusion through corporate training programs around the country.
May 26, 2022
By Sarah Cummings
A lot has happened in the last three years. The COVID-19 pandemic, the rise in racist violence and hate incidents, the Russian invasion of Ukraine, inflation, instability, the rapidly changing job market—all of these issues have exacerbated a growing mental health crisis and also made many employees and potential hires rank mental health support and benefits highly on the list of what they value in their workplace.
May 19, 2022
By Lonny Pugh
As the possibility of summer seems like it finally might become reality, our calendars are filling up with a mixture of virtual and in-person opportunities to come together, hear each other’s stories, and talk about ways to move our culture forward. We’re excited about all of these upcoming events and hope we’ll see you there.
May 16, 2022
By Sean Williams
Dr. Alfiee M. Breland-Noble (known professionally as Dr. Alfiee) is a pioneering psychologist, scientist, author and media contributor. As founder of The AAKOMA Project 501c3, she envisioned and built The AAKOMA Project into a thriving Woman of Color led, million-dollar mental health nonprofit.
April 28, 2022
By Maya Warburg
Over the last couple of years, many of us have grown even more reliant on digital platforms for connection and community. How we communicate on an interpersonal level, however, doesn’t always correlate with how we want to hear from the companies and organizations we follow on social media, especially in times of crisis.
April 19, 2022
By Lonny Pugh
Fahad Khawaja is the founder of Hue, a community-centered 501c3 nonprofit organization built to amplify voices, increase visibility and pave career paths for BIPOC (Black, Indigenous and People of Color) talent—both by directly supporting that talent and by nurturing talent pipelines for employers. Hue’s recent report, Unsafe, Unheard, Unvalued: A State of Inequity, followed up on last year’s inaugural data to show that during the ongoing COVID-19 pandemic, BIPOC employees suffered job loss and financial hardship three times the rate of their white counterparts. We talked to Fahad about how and why he founded Hue, how its mission has evolved, and the best advice he has ever received.
April 11, 2022
By Lonny Pugh
On Wednesday, March 11, 2020, the World Health Organization declared COVID-19 a global pandemic, and the Ad Council immediately closed its offices—and sprang to action.
April 4, 2022
By Nina Trach
It can be challenging as a college student to imagine a career beyond roles that reflect the exact title of your major. For many students also living their college experience amidst the pandemic, a national racial reckoning, global humanitarian crisis and increasing climate concerns, it can be even more perplexing to consider how you might discover a career that allows you to have a real positive impact on the world we’re inheriting.
March 30, 2022
By Sean Williams
Dr. Regina Miranda is a professor of psychology at Hunter College, where she directs the Laboratory for the Study of Youth Cognition and Suicide, and she is also a faculty member in the doctoral program in health psychology and clinical science at The Graduate Center of the City University of New York. She cofounded and directs the Youth Suicide Research Consortium, which seeks to increase diversity in youth suicide research. As an advisor for the Ad Council’s Sound It Out campaign, Dr. Miranda is an expert voice that helps parents and caregivers have meaningful conversations about emotional wellbeing with their middle schoolers.
March 28, 2022
By Regan Hill
According to a recent study, two out of every five global consumers feel they aren’t fully represented by who they see represented in advertising. And this lack of inclusive representation cuts across many categories, including age, gender, race and ethnicity, sexual orientation, body shape and ability. Not only do people not see themselves, but we know that the images we see can contribute to implicit bias, reinforcing assumptions and stereotypes.
March 9, 2022
By Emily Kostic
The marketing and advertising world has become consumed with talk of NFTs and how businesses can tap into the brave new world of art, commerce and blockchain. But what are these mysterious items and how can they potentially be leveraged in the nonprofit sector?
By Fahad Khawaja
As we approach the two-year mark since nationwide lockdowns began as a result of the COVID-19 pandemic, our communities continue to face uncertainty and disruption in our daily lives. Despite this—and in fact because of this—we are seeing record numbers of Americans leaving their jobs in pursuit of better wages and working conditions.
February 24, 2022
By Mary Zost
On Super Bowl Sunday, the Ad Council’s She Can STEM campaign, in collaboration with NBC’s TODAY, Deloitte Digital and IF/THEN, an initiative of Lyda Hill Philanthropies, debuted a new PSA featuring TODAY anchors Savannah Guthrie, Hoda Kotb, Al Roker, Craig Melvin and Carson Daly. The PSA, “Back in Time,” encourages middle-school girls to pursue their interests in STEM—science, technology, engineering and math—by humorously envisioning the anchors as students in a 1970s classroom talking about what they hope to be when they grow up. In the daydream, modern STEM careers are possible, from 3D printing to analyzing data in the cloud, and girls rattle off their STEM dreams to the astonishment of the anchors. (Check out a behind-the-scenes segment on TODAY.com.)
February 18, 2022
By Nina Trach
On March 11 – 20, 2022 South by Southwest is back with a packed lineup of sessions held virtually and in-person in Austin, Texas. The Ad Council is proud to be participating in two panels at this year’s conference, where we’ll discuss trends and innovation in both DEI leadership and gaming. Read on for the SXSW 2022 Panels where you’ll find us and more on the sessions we’re looking forward to.
February 17, 2022
By Lisa Sherman
We all look to reach Americans with reliable information they need about important social issues. But in these highly political and polarized times, who the message comes from is just as important—if not more—than the content of the message itself. So who do Americans trust on social issues today, and how can we maximize the impact these trusted messengers have on social-good campaigns?
February 15, 2022
By Felicia Carmichael
After holding sales roles at The Wall Street Journal, Ashley Willson moved to Amazon Ads, where she is now a senior account executive who recently secured a first-of-its-kind partnership with the Ad Council on our iconic Love Has No Labels campaign. Ask “Alexa, what is love?” and you’ll now hear a variety of answers that reflect the campaign’s efforts to champion love and diversity in all forms.
February 3, 2022
By Cat Boyce
As we kick off the new year, I was curious how the latest technology trends may impact and enhance our lives this year. From increased use of Zoom to connect with our colleagues to riding a Peloton bike for virtual exercise classes, in many aspects, technology has allowed us to stay connected throughout the pandemic. To fuel my curiosity, I looked at Canvas8’s 2022 Expert Outlook series to better understand how 2022 technology trends can be used to help create communities. Below are key technology trends to be aware of:
January 24, 2022
By Kate Emanuel & Derrick Feldmann
Who do you picture when you imagine someone experiencing poverty today? A newly arrived immigrant? A Black single mother? A rural family? What about a white child? Most Americans living in poverty are white—18 million individuals.
January 20, 2022
By Lonny Pugh
After 20 years working to foster diversity, equity and inclusion in a variety of leadership roles, Elise James-DeCruise joined the Ad Council as our chief equity officer in early 2021. As we reflect on how her first 100 days laid the groundwork for her role, we thought we’d use the opportunity to share her learnings in an effort to help other organizations set themselves up for authentic, tangible success.
January 12, 2022
By Emily Kostic
On January 5-8, 2022, CES 2022 returns and the Ad Council is proud to be participating in three virtual panels at this year’s event. We’ll explore everything from eliminating bias in advertising to the future of brand partnerships and influencer marketing. Read on for more about where to find us at CES.
January 3, 2022
By Lisa Sherman
As we near the end of a year like no other, our industry finds itself at yet another turning point in the ongoing fight against the COVID-19 pandemic. We have made so much progress, even though we continue to reckon with systemic inequities, a mental health crisis and so many other issues. And yet there is still so much to be done.
December 14, 2021
By Anastasia Goodstein
As Gen Xers born between 1967 and 1981 move through their forties and fifties in a time of uncertainty, conflict and progress, the ways we think about how to reach this demographic has changed dramatically. To explore the ways we can authentically connect with Gen Xers now, I was eager to dig into CANVAS8’s “Snapshot of Generation X” report. Here are my key takeaways.
December 9, 2021
By Stephen Massey
Employers should double down on vaccination, boosters and other safety measures to strengthen protection and business resilience.
December 6, 2021
By Felicia Carmichael
Four years ago, after stints at Wayfair and Criteo, Andrew Horwitz became an account manager at Pinterest, where he has worked with us on nearly 20 campaigns, including our work this year to address the rise in bias and hate crimes against the AAPI community. We sat down with him to get his advice on driving impact and how social media can be a force for good.
December 1, 2021
By Rowena Patrick
Rebecca Murga is a writer-producer-director and U.S. Army veteran who recently directed veteran-focused spots for two current Ad Council campaigns, End Family Fire and Caregiver Assistance, all while advocating for women and veterans through her work with AFI, Heart and Armor, Veterans in Media and Entertainment other programs. (Since August, she has also worked in extraction efforts in Afghanistan.)
November 16, 2021
By Ariba Jahan
With 2022 around the corner after a time of so much change and upheaval, what trends and behaviors will you need to know about? In a world of information overload, it can be hard to know where to begin, so here are my top six tips to stay on top of all the most important trends in the new year.
November 12, 2021
By Sheri Klein
It’s not about convincing friends and neighbors to get vaccinated. It’s about equipping every person with solid information to make an informed decision about vaccination for themselves and their families.
October 18, 2021
By Lonny Pugh
On October 18, Advertising Week returns with a robust lineup of both in-person and virtual events. The Ad Council will proudly host four panels at this year’s session, where we’ll explore everything from information hygiene to the climate crisis, uniting for a cause, and the power of music. Read on for all the details about where you’ll find us.
October 7, 2021
By Claudia Romo Edelman
The 2020 Census data was released last month with the banner headline that the future of the United States is diverse and multi-racial. Driving that future is the U.S. Hispanic population. We are already completely diverse and multi-racial, making up the country’s second largest and fastest-growing population segment. We account for 51% of population growth in America.
September 30, 2021
By Stephen Massey
Federal vaccination requirements for businesses of 100 or more workers are intended to create safer workplace environments for employees and customers. They may also help make meaningful progress in achieving health equity — especially if employers take steps to engage disproportionately impacted communities in their policy planning. That’s because vaccines protect the very people who are most likely to experience the worst COVID-19 outcomes, significantly reducing the likelihood of hospitalization and death. Top officials at the American Civil Liberties Union have said that vaccine requirements are especially important for frontline workers and other people who are regularly exposed to the public in the course of their jobs.
September 22, 2021
By AdLibbing
As the COVID-19 pandemic continues to create unprecedented challenges to American life, the conversation around mental health has finally broken into the mainstream. To discuss what's changed and how to authentically reach specific communities to provide them the tools they need, Lisa Sherman, president and CEO of the Ad Council, spoke with partners on several recent mental health efforts. They include Gabrielle Shirdan, senior VP and group creative director at McCann; Alvin Bowles, VP of business engineering and partner solutions at Facebook; and John MacPhee, president and CEO of the JED Foundation.
September 17, 2021
By Lonny Pugh
As part of our ongoing COVID-19 Vaccine Education Initiative, director and producer Deborah Riley Draper recently worked with the Ad Council and JOY Collective to create a short-form documentary that highlights stories from descendants of the U.S. Public Health Services Syphilis Study at Tuskegee. Her film provides the opportunity for audiences to hear directly from the families impacted by the study and explores what current generations can learn from the experience to build confidence in public health within Black communities, especially as it relates to the COVID-19 vaccines.
September 10, 2021
By Eva Kaplan
The NCAA has long barred student athletes from being paid “to advertise, recommend or promote directly the sale or use of a commercial product or service of any kind.” That is, until June 21, 2021, when the Supreme Court unanimously ruled that the NCAA cannot stop student athletes from pursuing name, image, and likeness (NIL) deals or other financial opportunities. This decision marks a decisive turning point in the organization’s 115-year history.
August 25, 2021
By Helena Emmanuel and Catherine Yarovoi
As marketers, we are also storytellers. And the story we are telling is incomplete.
August 20, 2021
By Lonny Pugh
South by Southwest will take place March 11-20, and the panel picker, which gives the public a chance to vote for their favorite potential panels, is now live. Check out these prospective panels submitted by the Ad Council and take a moment to vote for your favorites—voting is open through August 26.
August 16, 2021
By Lonny Pugh
This year marks the 10th anniversary of the partnership between the Ad Council and Project Yellow Light, an organization that combats distracted driving through student-created advertising. Distracted driving is deadly; according to data from the National Highway Traffic Safety Administration (NHTSA), 26,004 people died in crashes involving a distracted driver between 2012-2019. Our latest Champion for Good, Project Yellow Light founder Julie Garner, talked to us about her very personal reason for founding the organization, what she’s learned along the way, and why this particular moment—when many are returning to daily commutes and road travel—is so important for illuminating the road ahead.
August 12, 2021
By Alexandra Chiarappa
Smokey Bear turns 77 today, August 9th, 2021. His Ad Council Wildfire Prevention campaign in partnership with the U.S. Forest Service and the National Association of State Foresters is the longest running public service campaign in history. Smokey and his iconic catchphrase “Only you can prevent wildfires” have become immediately recognizable in American culture. Let’s revisit Smokey’s start in 1944 and examine his journey as an ever-evolving advertising icon.
August 9, 2021
By Sarah Cummings
Shelley Zalis, founder and CEO of The Female Quotient, and Nicola Mendelsohn, vice president for EMEA at Facebook, came together to develop a first-of-its-kind tool that aims to increase diversity on panels and at conferences. Through providing organizations the means to assess onstage representation, the Speaker Equity Assessor tool provides event organizers with access to a comprehensive view, across a variety of intersectional demographic speaker data, of representation makeup. The tool translates provided data into visual insights, allowing users to make crucial connections, prioritize diversifying panels and focus on inclusivity.
August 4, 2021
By Charysse Nunez
In the five months since launching our historic COVID-19 Vaccine Education Initiative in partnership with the COVID Collaborative, we have made significant progress. Initially, about 30% of Americans said they would get vaccinated as soon as one was available to them, and about 20% said they would not agree to be vaccinated under any circumstances, leaving about 50% that were hesitant. This 50% is where we have focused our efforts, alongside more than 300 cross-sector partners.
August 2, 2021
By Diego Villegas
July is BIPOC Mental Health Awareness Month, and what’s most important is to carry that awareness into every month of the year. Given the hardships our colleagues who identify as BIPOC have faced these past 18 months, it is necessary for individuals and organizations to educate themselves on how to best support them both in and out of the workplace.
July 29, 2021
By Lonny Pugh
Our latest Champion for Good is Gabrielle Shirdan, the SVP group creative director at McCann, who recently partnered with us to launch Sound It Out, a powerful new campaign that uses the power of music to help young people talk about their mental health. As part of the campaign, kids discussed what they were going through with some of today’s most exciting musicians, who then turned their feelings into songs.
July 20, 2021
By Lonny Pugh
Since the launch of our COVID-19 Vaccine Education Initiative, which includes more than 300 cross-sector partners and is the largest and most urgent communications effort in American history, we’ve deployed what we’ve called an air game and a ground game. What we mean is that we’re going big and broad with our messaging, in classic Ad Council fashion (the air game), and we’re also going deep into communities and finding new ways to engage with the people on the corner—the family doctors, the trusted pastors and the local pharmacists (the ground game). In other words, it’s not just about major tech companies, brands, government agencies, celebrities and influencers—it’s also about people like Cory Moskowitz at TransPromotion, a mobile advertising company.
June 30, 2021
By Leah Fagen
Ahead of summer outdoor recreation season, our Discover the Forest campaign launched new PSAs encouraging parents and caregivers to take their families out to the forest to experience and reconnect with nature. The PSAs culminate in a singular ask: make the forest part of your family’s story.
By Lonny Pugh
June 19th is the anniversary of the emancipation of enslaved people in Galveston, Texas in 1865, which became a symbol of the end of slavery in America. This year, a 5,000-square-foot mural was unveiled at the Galveston location where Union General Gordon Granger read the orders that freed more than 250,000 people.
June 16, 2021
By Lonny Pugh
On February 25th, the day the Ad Council and COVID Collaborative announced the platform for our vaccine education initiative, “It’s Up to You,” Stephen Colbert joked on The Late Show, “Okay, that’s a nice sentiment, but ‘it’s up to you’ is why we have this problem—we need everyone to get vaccinated.” He went on to suggest some absurd alternate slogans.
May 24, 2021
By Hannah Strashun
Noopur Agarwal is the vice president of social impact for the MTV Entertainment Group. As part of her ongoing work around mental health, the Ad Council recently partnered with Noopur and her team on #AloneTogether, which launched in the early days of COVID-19, and we are currently working with her on her cross-industry mental health storytelling initiative that includes a Mental Health Media Guide providing best practices and evidence-based recommendations to support storytellers at any phase in the production process. We are also proud to work closely with Noopur and her team to launch Mental Health Action Day on May 20.
May 18, 2021
By Anastasia Goodstein
Back in the fall, when the Ad Council started talking about the role we could play in educating the American public and building confidence around the COVID-19 vaccines , we knew our call to action would be to direct people toward the facts. But we weren’t sure if we would need to build a standalone website or if we would simply refer people to a trusted source like the CDC.
By Lisa Sherman
This article was originally published by Ad Age.
April 29, 2021
By Amanda Kwong
Steven HT Wong is the cofounder and co-CEO of Ready State, the marketing and communications committee chair at the 1990 Institute, and a valued Ad Council partner, most notably for his work on our “Fight the Virus. Fight the Bias,” which directly addresses the rise in anti-Asian racism during the COVID-19 pandemic. Read on to learn more about Steven’s work, his thoughts on what brands should be doing to combat the rise in anti-Asian racism, and his advice for creating a meaningful life and career.
April 9, 2021
By Lonny Pugh
Hate crimes against the Asian American and Pacific Islander community have increased exponentially during the COVID-19 pandemic. Yesterday, Stop AAPI Hate released a report that documented 3,795 reports of anti-Asian hate incidents from March 2020 to February 2021, and last night in Atlanta, a shooter took the lives of eight people, most of whom were women of AAPI descent. If you or your organization is looking for actionable ways to support the AAPI community and stand firmly against hate, read on:
March 17, 2021
By Emily Kostic
Through the technology they use, the partnerships they develop and the creative approach they take to telling new stories, advertisers have the unique ability to propel culture forward.
March 15, 2021
By Eric Chuang
Just because Black History Month is drawing to a close doesn’t mean education about Black history should. We thought we’d take this moment to round up some valuable partners, resources and collaborators that may inspire you or your organization to elevate Black voices through your work. Let’s commit to making every month Black History Month.
February 25, 2021
By Lonny Pugh
Moments before Elvis Presley sang “Hound Dog” on The Ed Sullivan Show on October 28, 1956, he made a different kind of history backstage, where he got his polio vaccine in front of reporters. He had been recruited for this PR effort for a simple, brilliant reason—children were getting the vaccine, but teenagers and young adults weren’t. Who would they listen to? Well, they were listening to Elvis.
February 18, 2021
By Lonny Pugh
As America gears up for a Super Bowl unlike any in history, many brands have already released the ads they’ll run during the big game on Sunday. Though many spots exist in a parallel existence free of COVID-19, some meet our moment more directly. Here are a few of our favorites, including one that won’t run on Sunday. (You’ll understand what we mean in a minute.)
February 5, 2021
By Khalem Charles
Purpose-driven marketing is a strategy used by an organization to center its external communications efforts around a social cause that aligns with its core values. The goal of purpose-driven marketing is for an organization to develop a deeper rapport with their consumer base by creating authentic connections based on shared values.
February 1, 2021
By Mary Zost
Over the last year, creative producer and friend of the Ad Council Ramone Hulet has kept busy on projects like the forthcoming film Candyman and developing engaging ads in partnership with Amazon, Kingsford and Nike.
January 28, 2021
By Lonny Pugh
In the summer of 2020, a large number of brands and corporations rushed to show the world that they were part of the country’s reckoning over systemic racism. Some took legitimate, positive steps and shared their efforts in honest, meaningful ways; others put out vague platitudes and were quickly called out for their lack of real measurable action.
January 25, 2021
By Lonny Pugh
There were times it seemed impossible, but 2020 is finally, finally behind us. A new year is here, bringing so many reasons for hope. And with that hope comes a sentiment that we at the Ad Council are hearing a lot: “Maybe one day soon, we can get back to normal.”
January 4, 2021
By Lonny Pugh
Nate Nichols, founder and creative director of Palette Group, and Steffi Behringer, partner and executive producer at the agency, recently co-founded Allyship and Action, which hosted a virtual two-day summit in October that was focused on dismantling systemic racism in the advertising industry. That summit was only the first step. We talked to Nate and Steffi about the industry changes they saw (and didn’t see) in 2020, and what the next steps are for 2021.
December 18, 2020
By Emily Kostic
More than 40% of Americans report that they are struggling with Covid and mental health conditions as a result of the Covid-19 crisis, according to an August 2020 survey in the Centers for Disease Control and Prevention’s Morbidity and Mortality Week Report. And as we look ahead to a challenging, isolating winter, those struggles will only increase.
December 16, 2020
By Lisa Sherman
This piece was originally published in Ad Age.
December 10, 2020
By Naomi Woolfenden
As a VP, Group Campaign Development at the Ad Council, Nick Sugai leads purpose-driven marketing for a number of our campaigns, including Type 2 Diabetes Prevention, High Blood Pressure Control and most recently, our COVID-19 Vaccine Educational Effort. He’s also a member of our Diversity, Equity and Inclusion Council and founded our Ambassadors program aimed at building relationships with a more diverse array of college students. On December 10, we’re proud to say that he’ll be honored by the ANA Educational Fund as a 2020 Talent Champion, an award meant to highlight those in the advertising industry who have “worked tirelessly to create richer and more diverse talent pipelines for the benefit of all our organizations.”
December 7, 2020
By Hilary Landa
As Co-Founder and Creative Chairman of Pereira O’Dell, PJ Pereira is committed to using his skills and relationships to make a positive impact on the world. In his five years as an Ad Council Board member, PJ and Pereira O’Dell have created work for a range of Ad Council campaigns including Texting and Driving Prevention, Recycling and Coronavirus Response.
December 3, 2020
By Lina Renzina
This year has been incredibly challenging for the advertising and marketing industries, and the influencer market is no exception. When Covid-19 was declared a pandemic in March, most brands pulled their influencer marketing budgets or held on campaigns until they had more clarity as to what was going to happen.
December 1, 2020
By Lisa Sherman
This piece was originally published on Ad Age.
November 20, 2020
By Maya Warburg
As Senior Vice President of People Development at LiveIntent, Abby Hamilton works to create cutting-edge talent programs with a digital-first mindset. Her critical HR work helps to fuel LiveIntent’s lasting partnership on numerous Ad Council campaigns, including Coronavirus Response, Love Has No Labels and Autism Awareness. A leader in the email marketing space, the organization works to place Ad Council campaigns alongside trusted content within email newsletters from thousands of publishers.
November 16, 2020
By Lisa Sherman
This piece was originally published on Ad Age.
November 2, 2020
By Lonny Pugh
The Ad Council has been a nonpartisan 501c3 nonprofit for decades. As the country moves through the final hours of an unprecedented voting season, we want to highlight three organizations, More in Common, Civic Alliance and Keep Our Republic, that aim to support democracy and help spread critical messaging within the workplace and among the general public, before, during and after Election Day. We hope these resources will be as useful for you as they have been for us.
October 28, 2020
By Naomi Woolfenden
Within the media, tech and advertising industries, ADCOLOR is widely regarded as today’s best in class when it comes to discussing, celebrating and championing diversity, equity and inclusion (DEI) within the corporate sphere. Each year, ADCOLOR hosts the ADCOLOR Awards, ADCOLOR Conference and the well-known ADCOLOR FUTURES program, all with the aim of promoting diversity and inclusion with the creative industries.
October 27, 2020
By Amanda Kwong
As the senior vice president of talent strategy and program development at the ANA Educational Foundation, which aims to educate and inspire the next generation of advertising talent, Elliot Lum draws on a 20-year marketing background that includes working as a brand manager for Colgate and as head of partnerships for Columbia Records. This summer, Elliot was a critical partner on our “Fight the Virus, Fight the Bias” campaign, which addresses the rise in anti-Asian racism during the COVID-19 pandemic. We talked to Elliot about what he’s learned from his career—and from 2020.
October 21, 2020
By Naomi Woolfenden
With less than 20 days remaining until the 2020 presidential election, advertising campaigns across the country encouraging voter engagement have sped into high gear. And rightly so—the election was on track for historic voter turnout as a result of record voter enthusiasm until the COVID-19 pandemic.
October 19, 2020
By Naomi Woolfenden
As Latinx/Hispanic Heritage Month nears a close, the Ad Council is looking forward to ending it on a high note this Thursday at Hispanicize’s #UnidosTogether Virtual Summit, the largest virtual gathering of Latinx influencers, content creators, entrepreneurs and advertising industry leaders. Speakers at this Thursday’s event range from figures like Aaron Walton (CEO, Walton Isaacson) and Victor Ramos (LATV host and lifestyle guru) to Bamby Salcedo (Founder, Translatin@ Coalition) and Julissa Calderon (actress, writer and producer). The summit takes place Thursday, October 15, from noon to 5pm, EST, and registration is free. Here are three conversations you shouldn’t miss!
October 12, 2020
By Lonny Pugh
The Ad Council is proud to partner with Variety on season two of “Rebooting the Entertainment Industry,” a series of panels that explore the difficult road ahead. How will the industry reckon with systemic racism and inequity? What are the short- and long-term effects of the COVID-19 pandemic? What about streaming—will we ever go to the movies like we used to? And what will the stories we see on screen look like?
October 8, 2020
By Lonny Pugh
Racial justice, COVID-19, gun safety, the role of AI in accelerating public good—we stand at an unprecedented nexus of urgent issues, many of them intertwined, and we’re looking forward to sharing critical conversations with partners and thought leaders on these topics at Advertising Week 2020. Here are the four panels we at the Ad Council are looking forward to participating in. See you online.
September 30, 2020
By Allison Greenwald
There’s never been a more important time to encourage people to talk about their health. These health info graphics can help get the conversation started!
September 28, 2020
By Rebecca Mir
Alex Levin is a founding partner and Director of Strategy at L+R, an international digital design studio and brand strategy consulting firm based in Brooklyn. He has served on the Ad Council’s UX Committee since 2017, during which time he has guided discussions to fine-tune the websites of several of our campaigns, including Alzheimer’s Awareness, Love Has No Labels, Youth Vaping Prevention and Seize the Awkward.
September 16, 2020
By Naomi Woolfenden
In the months following the murder of George Floyd by Minneapolis police officers, and amid continued police brutality and violence inflicted upon Black lives across the U.S.—most recently in Wisconsin—social media has become a virtual classroom for those looking to reflect on their own racist tendencies.
August 27, 2020
By Naomi Woolfenden
Kyle Wong is the CEO of the award-winning UGC and influencer marketing platform Pixlee, which has played an important role in our Love Has No Labels and She Can Stem campaigns by providing the technology that powers community submissions. Recently, Pixlee partnered on our #AloneTogether campaign, helping people stay connected while staying home to slow the spread of COVID-19. Kyle is also a member of the Ad Council’s Leadership Council.
August 13, 2020
By Leah Fagen
According to a study by The Center for Generational Kinetics and commissioned by WP Engine, 72% of Gen Z is more likely to support a company that contributes to social causes. Gen Zs are acutely aware that in today’s digital world, anyone can use their voice to ignite change, and that includes brands—who aren’t just expected to take a socially responsible stand, they’re expected to mean it.
August 11, 2020
By Ad Council
The Ad Council’s mission has always been not just to respond to culture, but to drive it—to find insights that can change minds, spark new behaviors and move the country forward.
August 10, 2020
By Eric Chuang
Starting in June 2020, the Ad Council and NowThis partnered to host livestream conversations about critical topics involving COVID-19 and America’s reckoning with systemic racism. We’ll continue to update our Facebook playlist as new livestreams occur each Wednesday at 1pm EST—follow us there so you won’t miss the next one.
August 7, 2020
By Naomi Woolfenden
Following the murders of Ahmaud Arbery, George Floyd, Breonna Taylor, Tony McDade and others, the rampant anti-Black racism, police brutality and systemic injustice in America has become clearer than ever. The New York Times recently reported that Black Lives Matter may be the largest movement in U.S. history, and recent polls suggest that 15 to 26 million Americans have attended protests this summer.