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A focus on impact

We strengthen the health, education, and safety of our country, and we settle for nothing less than a lasting impact on American life. Here's how we do it.

Stories of Impact

Bridget

Bridget is a determined little girl who loves learning, music and her family. She also has autism.
February 27, 2020

Rich & Carlos

Rich and Carlos came from different backgrounds, but the California wildfires brought them together.
February 27, 2020

Carissa

Carissa is a role model for her son and her community, but she didn’t always feel that way.
February 27, 2020

How a campaign comes to life

Our rigorous, research-based approach produces powerful campaigns that make a measurable difference in people’s lives. We do this through six key steps:

How We Measure Impact

Once the campaign has launched, our work has just begun. We focus on four key metrics to gauge what’s working and identify opportunities to increase awareness and engagement.

Case Studies

Love Has No Labels Case Study

Love Has No Labels

This iconic campaign has unified the nation, proving there's an appetite for content that brings us together. For one activation, the team at R/GA worked with us to transform the traditional sports stadium kiss cam to the “Fans of Love” cam, we showcased love in all its forms: friends, families, and relationships across race, age, religion, sexual orientation, and ability.
85% of Americans consider themselves to be unprejudiced.
85% of Americans consider themselves to be unprejudiced.
Lung Cancer Screening Case Study

Lung Cancer Screening

Created with Hill Holliday, the Saved by the Scan campaign has significantly increased awareness about the potentially life-saving lung cancer screening.
If each of the 8M Americans at high risk were screened, about 25,000 lives would be saved by the scan.
If each of the 8M Americans at high risk were screened, about 25,000 lives would be saved by the scan.

CREATIVITY. CAUSES. AND YOU.

Together we can do so much. Let’s talk about how we can partner to help change the world.