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A focus on impact
We strengthen the health, education, and safety of our country, and we settle for nothing less than a lasting impact on American life. Here's how we do it.
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Stories of Impact
Bridget is a determined little girl who loves learning, music and her family. She also has autism.
February 27, 2020
Rich and Carlos came from different backgrounds, but the California wildfires brought them together.
February 27, 2020
Carissa is a role model for her son and her community, but she didn’t always feel that way.
February 27, 2020
How a campaign comes to life
Our rigorous, research-based approach produces powerful campaigns that make a measurable difference in people’s lives. We do this through six key steps:

How We Measure Impact

Once the campaign has launched, our work has just begun. We focus on four key metrics to gauge what’s working and identify opportunities to increase awareness and engagement.
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Exposure
We use the latest cutting-edge tools to track all donated media support, placement, impressions, and coverage to closely monitor our reach.
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Awareness
We utilize a continuous tracking instrument that provides us with a steady read-out on awareness, attitudes and behaviors—and we also conduct point-in-time tracking surveys.
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Engagement
We track engagement across campaign websites, social media platforms, and other digital properties.
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Impact
We measure attitudinal and behavioral shifts among the campaigns target audience—and we monitor external data trends in research conducted by government agencies and other nonprofits.
Case Studies
Love Has No Labels Case Study
Love Has No Labels
This iconic campaign has unified the nation, proving there's an appetite for content that brings us together. For one activation, the team at R/GA worked with us to transform the traditional sports stadium kiss cam to the “Fans of Love” cam, we showcased love in all its forms: friends, families, and relationships across race, age, religion, sexual orientation, and ability.
85% of Americans consider themselves to be unprejudiced.
85% of Americans consider themselves to be unprejudiced.
Lung Cancer Screening Case Study
Lung Cancer Screening
Created with Hill Holliday, the Saved by the Scan campaign has significantly increased awareness about the potentially life-saving lung cancer screening.
If each of the 8M Americans at high risk were screened, about 25,000 lives would be saved by the scan.
If each of the 8M Americans at high risk were screened, about 25,000 lives would be saved by the scan.

CREATIVITY. CAUSES. AND YOU.

Together we can do so much. Let’s talk about how we can partner to help change the world.