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Growing up in the Midwest, my family had an inside joke about the scenic overlooks scattering Interstate 94. After a few hours of stiff muscles in the backseat of my parents' minivan, my dad would spot a brown road sign during one of our frequent road trips: “Scenic Overlook 1 mile” and put his turn signal on.

Meet Rhonesha Byng, founder and CEO of Her Agenda, the award‑winning digital media company redefining how ambitious millennial women access opportunity. Through their partnership with the Ad Council, Her Agenda has helped extend the reach and impact of our “Saving for Retirement” campaign—equipping adults with the knowledge and confidence to start planning for their financial futures. We spoke with Rhonesha about building pathways to empowerment, why social impact is core to her mission, and the piece of advice that continues to guide her work.

I get to start each new year by attending CES in Las Vegas–previewing emerging technology, meeting with partners who are building the products shaping the future, and having thoughtful discussions about where marketing, media, and culture are headed. CES 2026 was no exception. It was a jam-packed three days filled with speaking engagements, partner brainstorms, panels with leaders I admire, an intimate salon-style dinner, and, of course, wow moments on the trade show floor.

This World Teen Mental Wellness Day, the Ad Council announced the latest extension of its “Love, Your Mind” initiative, with a new focus on helping teens take action to support their mental health.  

Hundreds of local broadcast TV stations nationwide unite during the holiday season to air lifesaving PSAs

The event honored NFL Commissioner Roger Goodell and celebrated the nonprofit’s partners powering progress