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Adlibbing Articles

A Deep Dive Into Our New Mental Health Initiative

By Ana Rico Granados
According to a recent Ad Council study, 49% of Americans 16 to 65 years old say they have a mental health condition, and of that group, only 48% are getting help or treatment.

In response, The Ad Council has launched a $65 mil mental health initiative in partnership with Huntsman Mental Health Institute.
November 18, 2022

Amazon's Creative Director Uses Music and Tech to Address Youth Mental Health

By Felicia Carmichael
Go behind-the-scenes with Sara Wald, Creative Director at Amazon, as we delve into our collaboration to develop a powerful new resource focused on supporting the youth. Our interactive experience, "When You Can't Say It, Play It," serves as a tool for parents and caregivers to initiate conversations with teens through music. By leveraging technology to drive impact and connection, Amazon and the Ad Council are actively working to find new ways to address mental health and wellness. Gain insight as Sara shares the inspiration behind the experience, the impact of music on youth mental health, and the need for inclusive marketing.
September 28, 2023

Advancing Healthy Aging Initiatives and Alzheimer's Awareness in Hispanic Communities

By Sophie Murray
In the Hispanic community, distinguishing between the natural process of aging and the early signs of Alzheimer's disease can be difficult to recognize. Healthy aging is a universal goal that transcends cultural boundaries and can take on various forms within different communities.
September 21, 2023

Progress Over Perfection: A Q&A with Our Director of Diversity, Equity, Inclusion and Belonging

By Michaela Guffie
“Progress over perfection”—a guiding principle we use to remind ourselves of the resilience required to champion diversity, equity, inclusion and belonging (DEIB). In our journey of growth and collective learning, we understand that the key to creating a more inclusive society depends on our willingness to engage in courageous conversations, form meaningful partnerships—and above all—prioritize people first.
September 19, 2023

How and Why Mindshare Created an Intentional Media Library

By Allison Wolf
Mindshare operates under a principle of “Good Growth”—a method for creating sustained client growth that goes beyond the focus of a single moment, sale, or platform. That’s because Mindshare believes that media agencies have the power to influence social change and is keen to push intentional media forward. The practice of intentional media investment is about aligning brand values with how brands invest their ad dollars. It is an enhancement to, not a departure from, existing planning processes. Intentional media matters, because moral decisions and business decisions cannot be decoupled. The media and content that brands surround and support with their investment has a real, human impact.
August 16, 2023
SXSW panel picker 2024

Shape the Conversation at SXSW 2024: Vote Today

By Sophie Murray
Each year, Austin, Texas hosts the South by Southwest conference where the convergence of tech, film, music, education, and culture is showcased and celebrated. True to the innovative and collaborative spirit of the conference, SXSW relies on public involvement to help select their lineup using the SXSW Panel Picker. This platform allows you to browse proposals, leave comments and vote for the most important sessions.
August 8, 2023

Roblox: A Vehicle for Social Good

By Reid Kille
With generative AI and the metaverse at the forefront of emerging media conversations, Roblox cannot be ignored as a frontrunner in the digital experiences space. Having joined the online game platform myself in 2009, it has been fascinating to watch Roblox grow and mature over the years. And now, the platform is at a critical juncture. What started as a relatively small group of game developers and users has exploded into a vibrant community spanning the entire globe.
August 4, 2023

How to Design Life-Saving Health Campaigns with Gen Z in Mind

By Hallie Cronin
Gen Z, the generation born between the late 1990s and early 2000s, have revolutionized the way we think about campaigns and campaign engagement. With their inclusive mindset, digital fluency and emphasis on social good, Gen Z has emerged as the most influential demographic across industries.
August 2, 2023

Champion for Good: Kiron Chakraborty

By Makiyah Owens
Meet Kiron Chakraborty: the creative lead and director behind the latest round of videos produced in partnership with Upworthy, for our Belonging Begins With Us campaign. His passion for inclusivity and ensuring that diverse voices are heard has helped us produce creative that promotes a deeper sense of belonging throughout our nation.
July 18, 2023

News & Press Releases

Ad Council Launches Inaugural Career Accelerator Program in Partnership with HBCUs

The “Emerging Leaders Fellowship Program” prepares and empowers historically excluded groups for careers in advertising and marketing.
October 14, 2022

Ad Council, AMA, and CDC Urge Flu Vaccinations with “Get My Flu Shot” Campaign

PSAs highlight how getting an annual flu shot is the best way to reduce your risk from flu and its potentially serious complications, protect your loved ones, and enjoy the holiday season
October 12, 2022

Empowered by their role as “America’s Future,” 59% of young voters plan to vote in the midterm elections to protect their rights – while 21% are unsure whether or not they will vote

The new national study from Paramount Media Networks & MTV Entertainment Studios and the Ad Council Research Institute provides organizations with tools to motivate voter turnout Abortion rights is the top issue among young people, followed by women’s rights, healthcare and the economy
October 4, 2022

Coalition of Nearly 50 Organizations Launches ‘Tear the Paper Ceiling’ Campaign to Raise Awareness Around the 70+ Million Workers in the U.S. Skilled Through Alternative Routes (STARs)

Nonprofits the Ad Council and Opportunity@Work lead landmark partnership of employers, talent developers and nonprofits on behalf of the majority of U.S. workers without a bachelor’s degree
October 3, 2022


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