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Adlibbing Articles
48 Thoughts on Bias and Brainstorms in a Hybrid Workplace
By Lonny Pugh
A creative brainstorm held in your office in 2019 may look very different from one held in your office, or virtually, or in a hybrid environment, in 2022. How can organizations ensure equitable and unbiased execution in creative brainstorms?
By Ana Rico Granados
According to a recent Ad Council study, 49% of Americans 16 to 65 years old say they have a mental health condition, and of that group, only 48% are getting help or treatment. As the importance of prioritizing mental health for all increases, so does the need for leaders in the industry to use the power of communications to provide communities with the tools they need.
November 18, 2022
By Emily Brogan-Freitas
During his nearly fifteen years in the advertising industry, TikTok’s Bradley Hunter has worked in a myriad of roles from partnerships to sales to project management, and he has done so in roles at publishers, ad networks, ad tech companies and platforms. While at Google, he led industry partnerships with leading organizations, focused on driving impact in brand safety, measurement, DEI and advertising for social impact. He says it was his passion for engaging in these critical industry topics that led him to his current role as TikTok’s global head of brand safety and industry relations.
November 18, 2022
By Hilary Smith
Among the greatest needs nonprofits have today are the tools to tell their story. There are nearly two million 501C3 organizations in the U.S. alone—all yearning for increased attention around their important causes. Unfortunately, most nonprofits too often lack the resources and expertise to effectively illustrate their positive impact—as well as access to diverse storytellers with the lived experience to tell their stories authentically.
November 2, 2022
By Derrick Feldmann
Young voters now make up a third of the electorate, and their voting power will only continue to grow as more Gen Zers come of voting age. But more important than eligibility is the question of turnout: Will this vocal generation head to the polls for the midterms this November?
October 27, 2022
By Elise James-DeCruise
Last week, the Ad Council launched its first cohort of our new Emerging Leaders Fellowship Program, which aims to provide recent BIPOC (Black, Indigenous and people of color) graduates with in-depth experiences, mentorship and targeted training across a range of business functions that will help them advance in their new careers.
October 25, 2022
By Nina Trach
As communicators, forming an authentic connection with your intended audience is a total touchdown. So, if we want so badly for audiences to feel seen and heard, why not give them a direct line into the storytelling process?
October 20, 2022
By Christiana Freitag
From October 17 to 20, Advertising Week New York returns with in-person panels and special events, and the Ad Council will be exploring topics like the importance of diversity, equity and inclusion efforts in fostering brand growth, the power of partnership in tackling the drug overdose crisis, and the impact of trusted voices in social good campaigns.
October 7, 2022
By Sarah Cummings
Raphael and Dawn Rigaud are co-founders of Rigaud Global Company (RGC), an innovative and comprehensive marketing communications firm specializing in government, social good and public health work. Raphael currently serves as CEO and Dawn as the president of RGC—and they are building a powerful team of graphic designers and content strategists.
September 22, 2022
News & Press Releases
The “Emerging Leaders Fellowship Program” prepares and empowers historically excluded groups for careers in advertising and marketing.
October 14, 2022
PSAs highlight how getting an annual flu shot is the best way to reduce your risk from flu and its potentially serious complications, protect your loved ones, and enjoy the holiday season
October 12, 2022
The new national study from Paramount Media Networks & MTV Entertainment Studios and the Ad Council Research Institute provides organizations with tools to motivate voter turnout Abortion rights is the top issue among young people, followed by women’s rights, healthcare and the economy
October 4, 2022
Nonprofits the Ad Council and Opportunity@Work lead landmark partnership of employers, talent developers and nonprofits on behalf of the majority of U.S. workers without a bachelor’s degree
October 3, 2022


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