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In November 2022, the Ad Council unified new and existing mental-health-focused campaigns under a cohesive Mental Health Initiative with the goal of creating a society that is more open and proactive when it comes to mental health. Now, for this May’s Mental Health Awareness Month, we are exploring the ways in which the campaigns that make up this initiative have utilized distinct tactics and messaging to get mental health resources to the communities who need them, while working in tandem to address the issue holistically.

The creator economy is in flux, but when has it not been?

Veterans, whether they recently transitioned to civilian life or have been out of the military for years, face unique challenges that can impact their well-being. This is why Veteran suicide prevention is a key focus area within the Ad Council’s Mental Health Initiative.

The Ad Council and Arthur M. Blank Family Foundation Lead Effort to Reach Georgians With Localized Mental Health Resources

Carla Hassan, CMO, JPMorganChase, elevated to Vice Chair

Ad Council and Alzheimer's Association's campaign highlights early warning signs that can be mistaken for normal aging, with emphasis on reaching Black Americans, who are twice as likely to develop the disease