Kyle Wong is the CEO of the award-winning UGC and influencer marketing platform Pixlee, which has played an important role in our Love Has No Labels and She Can Stem campaigns by providing the technology that powers community submissions. Recently, Pixlee partnered on our #AloneTogether campaign, helping people stay connected while staying home to slow the spread of COVID-19. Kyle is also a member of the Ad Council’s Leadership Council.

According to a study by The Center for Generational Kinetics and commissioned by WP Engine, 72% of Gen Z is more likely to support a company that contributes to social causes. Gen Zs are acutely aware that in today’s digital world, anyone can use their voice to ignite change, and that includes brands—who aren’t just expected to take a socially responsible stand, they’re expected to mean it.

The Ad Council’s mission has always been not just to respond to culture, but to drive it—to find insights that can change minds, spark new behaviors and move the country forward.

Starting in June 2020, the Ad Council and NowThis partnered to host livestream conversations about critical topics involving COVID-19 and America’s reckoning with systemic racism. We’ll continue to update our Facebook playlist as new livestreams occur each Wednesday at 1pm EST—follow us there so you won’t miss the next one.

Following the murders of Ahmaud Arbery, George Floyd, Breonna Taylor, Tony McDade and others, the rampant anti-Black racism, police brutality and systemic injustice in America has become clearer than ever. The New York Times recently reported that Black Lives Matter may be the largest movement in U.S. history, and recent polls suggest that 15 to 26 million Americans have attended protests this summer.

From April 1 to April 7, there were more than 1.7 million online mentions of mental health originating in the U.S. When we focus on those who expressed worry over the mental health of our nation (as opposed to discussing their personal state), a surge in concern is seen in early March, coinciding with the WHO’s declaration of the pandemic on March 11th and President Trump’s declaration of a national emergency on March 13th, as seen in figure 1 below. Worries continued to climb as U.S. cities began imposing restrictions, infections grew, and unemployment soared.

Winning Public Service Advertisements Created by High School and College Students (PSAs) Premiere Nationally

API Individuals Come Together in PSA to “Fight the Virus. Fight the Bias.” Developed by Filmmaker Alan Yang and the Ad Council

New York Shares Message with Nation to Promote Mask Wearing and to Help Stop the Spread of the Virus To Reach as Many Americans as Possible with Vital Wear a Mask Information, New York Partnered with Producer Jane Rosenthal, Director Kathryn Bigelow and the Ad Council

National initiative helps Americans “Find Something New” by pursuing education and training paths for in-demand career skills