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Adlibbing Articles

A Deep Dive Into Our New Mental Health Initiative

By Ana Rico Granados
According to a recent Ad Council study, 49% of Americans 16 to 65 years old say they have a mental health condition, and of that group, only 48% are getting help or treatment.

In response, The Ad Council has launched a $65 mil mental health initiative in partnership with Huntsman Mental Health Institute.
November 18, 2022

Get in the Game: Engaging Gen Z Gamers through Fan Favorites

By Clarke Williams
Establishing an authentic connection with target audiences can be a game-changer in delivering nuanced critical messages. Together, with our partners, we took this approach in a recent collaboration to reach young adults. By tapping into the existing level of trust in the video gaming community, we were able to create genuine connections and share important mental health resources. Join us for a deep dive as we discuss how Gen Z, a generation deeply immersed in gaming culture, found value in the authenticity of our message and how we engaged them using some unique trusted messengers.

From Awareness to Action: Leveraging WebAR for Social Impact

By Laurie Keith
As the vice president of emerging media and technology at the Ad Council, I’m always exploring new and emerging technologies that can help drive impact across our many social cause campaigns. I was eager to explore web-based augmented reality (WebAR) as a way to reach people with our messages and after months of building, we just launched our first WebAR partnership with our long time partners at Feeding America. For those of you unfamiliar with this technology, WebAR enables users to interact with digital graphics superimposed onto their real world environment through a web browser, without the need for a dedicated app. The user gets to this experience through scanning a QR code or tapping through to a website. This accessibility makes WebAR a powerful tool for marketers, enabling a broad audience to seamlessly access the experience across various devices. The immersive nature and gamification of a WebAR experience can boost engagement, making complex messages more resonating and impactful.

How the Creator Economy is Driving Social Impact

By Elena Havas Taylor
Last June, in partnership with Whalar, the Ad Council’s Creators for Good team–our premier in-house talent engagement arm–launched an Ambassador Pilot Program to foster deeper connection with multi-hyphenate content creators passionate about social impact.
May 9, 2024

The 7 Most Talked-About Moments from Social Media Week

By Ana Rico Granados
In the ever-evolving social media landscape, staying ahead of the curve isn't just a goal—it's a necessity. From social media managers leading day-to-day operations to CMOs directing marketing strategy, brands understand that to stay relevant they must make an investment in social. And events like AdWeek’s Social Media Week are crucial for keeping brands at the forefront of industry trends and innovations.
April 18, 2024

Champion for Good: Mike Durham

By Alanna Young
Peachjar is a platform that is revolutionizing the way students access community resources and important initiatives. Through their partnership with the Ad Council, Peachjar has extended the reach and impact of campaigns, providing parents and students with valuable information on a variety of topics. We had the opportunity to chat with Peachjar’s CEO and Founder Mike Durham to learn about the importance of accessible student resources, his focus on students’ mental health and emotional-wellbeing, and insights on how to beat a chess master.
April 15, 2024

Gun Violence Is Now a Public Health Crisis

By Michelle Hillman
At the Ad Council, we always say we can’t possibly pick a favorite campaign—just like we can’t pick a favorite child. But sometimes an issue just gets inside you. You see that statistic, you see that headline, and your reaction isn’t just intellectual. It’s not even just emotional. It’s visceral. You feel it twisting in your gut. And as a mother, you feel it in your heart.
March 19, 2024

The Impact of Trusted Messengers on Marketing Strategies

By Alex Teman
In a post-COVID world, the creator economy is a reinvigorated space. Traditionally, messaging around sensitive topics like mental health, public health and gun safety were shared out by health organizations, government agencies or other trusted institutions. Today, influencers play a vital role in sharing important messages and driving meaningful change—reshaping how marketers partner with trusted messengers to address key social issues. Now more than ever, nano to celebrity influencers play a pivotal role in shaping online conversations and creating impact.
March 13, 2024

The Magic of Leading with Purpose: A HOW Conversation about Leadership with Lisa Sherman and Dov Seidman

By Lisa Sherman
We are in a time where unprecedented forces are reshaping our world faster than we can adapt our institutions, leadership and even ourselves. In recent years, we have faced challenges on all sides—a global pandemic causing suffering, death and economic destabilization; a reimagined workplace; technological advances that challenge human dignity and autonomy; a war in Ukraine and Israel that has shaken international alliances; and the rise of autocratic leaders across the globe.
February 5, 2024

News & Press Releases

Ad Council Launches Inaugural Career Accelerator Program in Partnership with HBCUs

The “Emerging Leaders Fellowship Program” prepares and empowers historically excluded groups for careers in advertising and marketing.
October 14, 2022

Ad Council, AMA, and CDC Urge Flu Vaccinations with “Get My Flu Shot” Campaign

PSAs highlight how getting an annual flu shot is the best way to reduce your risk from flu and its potentially serious complications, protect your loved ones, and enjoy the holiday season
October 12, 2022

Empowered by their role as “America’s Future,” 59% of young voters plan to vote in the midterm elections to protect their rights – while 21% are unsure whether or not they will vote

The new national study from Paramount Media Networks & MTV Entertainment Studios and the Ad Council Research Institute provides organizations with tools to motivate voter turnout Abortion rights is the top issue among young people, followed by women’s rights, healthcare and the economy
October 4, 2022

Coalition of Nearly 50 Organizations Launches ‘Tear the Paper Ceiling’ Campaign to Raise Awareness Around the 70+ Million Workers in the U.S. Skilled Through Alternative Routes (STARs)

Nonprofits the Ad Council and Opportunity@Work lead landmark partnership of employers, talent developers and nonprofits on behalf of the majority of U.S. workers without a bachelor’s degree
October 3, 2022

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