Stay in the know
Check out our AdLibbing blog, view our latest press releases, and sign up for our newsletters to keep up on all the latest industry news.
5 Ways To Find Inspirational News And Mobilize People During the Pandemic
This story, 5 Ways Marketers Can Mobilize and Find Inspiration During the Pandemic, was originally published by Adweek.
April 6, 2020
Just because Black History Month is drawing to a close doesn’t mean education about Black history should. We thought we’d take this moment to round up some valuable partners, resources and collaborators that may inspire you or your organization to elevate Black voices through your work. Let’s commit to making every month Black History Month.
February 25, 2021
Moments before Elvis Presley sang “Hound Dog” on The Ed Sullivan Show on October 28, 1956, he made a different kind of history backstage, where he got his polio vaccine in front of reporters. He had been recruited for this PR effort for a simple, brilliant reason—children were getting the vaccine, but teenagers and young adults weren’t. Who would they listen to? Well, they were listening to Elvis.
February 18, 2021
As America gears up for a Super Bowl unlike any in history, many brands have already released the ads they’ll run during the big game on Sunday. Though many spots exist in a parallel existence free of COVID-19, some meet our moment more directly. Here are a few of our favorites, including one that won’t run on Sunday. (You’ll understand what we mean in a minute.)
February 5, 2021
Purpose-driven marketing is a strategy used by an organization to center its external communications efforts around a social cause that aligns with its core values. The goal of purpose-driven marketing is for an organization to develop a deeper rapport with their consumer base by creating authentic connections based on shared values.
February 1, 2021
In the summer of 2020, a large number of brands and corporations rushed to show the world that they were part of the country’s reckoning over systemic racism. Some took legitimate, positive steps and shared their efforts in honest, meaningful ways; others put out vague platitudes and were quickly called out for their lack of real measurable action.
January 25, 2021
There were times it seemed impossible, but 2020 is finally, finally behind us. A new year is here, bringing so many reasons for hope. And with that hope comes a sentiment that we at the Ad Council are hearing a lot: “Maybe one day soon, we can get back to normal.”
January 4, 2021
Nate Nichols, founder and creative director of Palette Group, and Steffi Behringer, partner and executive producer at the agency, recently co-founded Allyship and Action, which hosted a virtual two-day summit in October that was focused on dismantling systemic racism in the advertising industry. That summit was only the first step. We talked to Nate and Steffi about the industry changes they saw (and didn’t see) in 2020, and what the next steps are for 2021.
December 18, 2020
News & Press Releases
The Ad Council’s Love Has No Labels and StoryCorps’ One Small Step Bring Americans Together One Conversation at a Time
New partnership urges Americans to have meaningful conversations with one another despite their differences
March 2, 2021
The Ad Council and COVID Collaborative Reveal ‘It’s Up To You’ Campaigns to Educate Millions of Americans about COVID-19 Vaccines
Major brands, media companies, community-based organizations, faith leaders and other trusted messengers to extend reach of message across all channels with a focus on Black and Hispanic communities, who have been hit hardest by the pandemic
February 25, 2021
Leading Business and Nonprofit Organizations Launch Health Action Alliance to Strengthen and Accelerate COVID-19 Response
The Ad Council, Business Roundtable, CDC Foundation, de Beaumont Foundation and Robert Wood Johnson Foundation join forces to empower business community, address health inequities
February 18, 2021
Ad Council, CDC and WarnerMedia Launch National PSA to Encourage Americans to Continue to “Mask Up” to Help Stop the Spread of the Coronavirus
Austin Powers, Casablanca, Harry Potter, The Lord of the Rings, and others are reimagined with characters wearing face masks in new PSA to air across the WarnerMedia ecosystem
February 10, 2021