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Listen Up: How Audience Insights Strengthened Our Alzheimer's Awareness Campaign (and Can Help Yours Too)
More than seven million Americans are living with Alzheimer’s or other dementias. According to new data from the Alzheimer’s Association, that number is expected to increase significantly as the senior population in the United States continues to grow. It's a devastating disease, one that touches many of us personally. At the same time, we’re seeing that brain health is a rapidly growing area of interest, as more research becomes available and breakthrough early diagnostic tests and treatments for diseases like Alzheimer's emerge.
June 11, 2025

Reaching Distinct Audiences with Tailored Mental Health Campaigns
In November 2022, the Ad Council unified new and existing mental-health-focused campaigns under a cohesive Mental Health Initiative with the goal of creating a society that is more open and proactive when it comes to mental health. Now, for this May’s Mental Health Awareness Month, we are exploring the ways in which the campaigns that make up this initiative have utilized distinct tactics and messaging to get mental health resources to the communities who need them, while working in tandem to address the issue holistically.
May 15, 2025

Can Purpose Driven Marketing Save the Creator Economy? (Spoiler: Yes!)
The creator economy is in flux, but when has it not been?
May 8, 2025
News & Press Releases

Project Yellow Light Awards 2025 Scholarships to Students for Innovative Distracted Driving PSAs
Six students nationwide awarded scholarships for their winning TV, radio, and billboard ads
June 27, 2025

NFL Commissioner Roger Goodell to be Honored at the Ad Council’s 71st Annual Public Service Award Dinner
The Ad Council announced today that Roger Goodell, Commissioner of the National Football League (NFL), will be honored with the organization's prestigious Award for Public Service at its 71st annual Public Service Award Dinner on December 4, 2025, at the Glasshouse in New York City.
June 24, 2025

The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health
Elite Athletes Skylar Diggins, Laurie Hernandez and Chaunté Lowe Appear in National “Love, Your Mind” PSAs to Remind Audiences Why the Mind is the Real MVP
June 4, 2025
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