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More than seven million Americans are living with Alzheimer’s or other dementias. According to new data from the Alzheimer’s Association, that number is expected to increase significantly as the senior population in the United States continues to grow. It's a devastating disease, one that touches many of us personally. At the same time, we’re seeing that brain health is a rapidly growing area of interest, as more research becomes available and breakthrough early diagnostic tests and treatments for diseases like Alzheimer's emerge.

In November 2022, the Ad Council unified new and existing mental-health-focused campaigns under a cohesive Mental Health Initiative with the goal of creating a society that is more open and proactive when it comes to mental health. Now, for this May’s Mental Health Awareness Month, we are exploring the ways in which the campaigns that make up this initiative have utilized distinct tactics and messaging to get mental health resources to the communities who need them, while working in tandem to address the issue holistically.

The creator economy is in flux, but when has it not been?

Elite Athletes Skylar Diggins, Laurie Hernandez and Chaunté Lowe Appear in National “Love, Your Mind” PSAs to Remind Audiences Why the Mind is the Real MVP

The Ad Council and Arthur M. Blank Family Foundation Lead Effort to Reach Georgians With Localized Mental Health Resources

Carla Hassan, CMO, JPMorganChase, elevated to Vice Chair