It’s not about convincing friends and neighbors to get vaccinated. It’s about equipping every person with solid information to make an informed decision about vaccination for themselves and their families.

On October 18, Advertising Week returns with a robust lineup of both in-person and virtual events. The Ad Council will proudly host four panels at this year’s session, where we’ll explore everything from information hygiene to the climate crisis, uniting for a cause, and the power of music. Read on for all the details about where you’ll find us.

The 2020 Census data was released last month with the banner headline that the future of the United States is diverse and multi-racial. Driving that future is the U.S. Hispanic population. We are already completely diverse and multi-racial, making up the country’s second largest and fastest-growing population segment. We account for 51% of population growth in America.

Federal vaccination requirements for businesses of 100 or more workers are intended to create safer workplace environments for employees and customers. They may also help make meaningful progress in achieving health equity — especially if employers take steps to engage disproportionately impacted communities in their policy planning. That’s because vaccines protect the very people who are most likely to experience the worst COVID-19 outcomes, significantly reducing the likelihood of hospitalization and death. Top officials at the American Civil Liberties Union have said that vaccine requirements are especially important for frontline workers and other people who are regularly exposed to the public in the course of their jobs.

As the COVID-19 pandemic continues to create unprecedented challenges to American life, the conversation around mental health has finally broken into the mainstream. To discuss what's changed and how to authentically reach specific communities to provide them the tools they need, Lisa Sherman, president and CEO of the Ad Council, spoke with partners on several recent mental health efforts. They include Gabrielle Shirdan, senior VP and group creative director at McCann; Alvin Bowles, VP of business engineering and partner solutions at Facebook; and John MacPhee, president and CEO of the JED Foundation.

As part of our ongoing COVID-19 Vaccine Education Initiative, director and producer Deborah Riley Draper recently worked with the Ad Council and JOY Collective to create a short-form documentary that highlights stories from descendants of the U.S. Public Health Services Syphilis Study at Tuskegee. Her film provides the opportunity for audiences to hear directly from the families impacted by the study and explores what current generations can learn from the experience to build confidence in public health within Black communities, especially as it relates to the COVID-19 vaccines.

The NCAA has long barred student athletes from being paid “to advertise, recommend or promote directly the sale or use of a commercial product or service of any kind.” That is, until June 21, 2021, when the Supreme Court unanimously ruled that the NCAA cannot stop student athletes from pursuing name, image, and likeness (NIL) deals or other financial opportunities. This decision marks a decisive turning point in the organization’s 115-year history.

As marketers, we are also storytellers. And the story we are telling is incomplete.

New PSAs Work to Empower the Two-Thirds of American Women Who Believe They are Unlikely to Achieve Financial Security in Retirement

New PSAs from the Ad Council and COVID Collaborative Speak to Those Still Hesitant About Vaccination Across Rural Communities

NEW YORK, NY, October 13, 2021 — The Ad Council announced today that its 67^th Annual Public Service Award Dinner will honor Verizon Chairman and CEO Hans Vestberg. The event will be both in-person and streamed online, with the in-person gathering held at the Glasshouse in New York City on December 2, 2021. Platinum sponsors include Adobe, Comcast NBCUniversal, Disney Ad Sales, Facebook, Google and Verizon.

Nearly a third of Black and Hispanic adults in the U.S. are undecided about flu vaccination this season due to perceived lack of susceptibility and questions around how the flu shot interacts with COVID-19 vaccines