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What Makes a Great Creative Platform? Insights from Celebrating 80 Years of Smokey Bear

By Rebecca Ross
In 1944, the USDA Forest Service, National Association of State Foresters and Ad Council launched the first poster featuring Smokey Bear. This national wildfire prevention awareness campaign asked Americans to take personal responsibility and do their part to help prevent unwanted wildfires.
August 8, 2025

Reflections on Cannes and Cause-Oriented Campaigns from Inaugural Young Lions Bold Impact Winners

By Sophie Ascheim
Each year, the Cannes Lions International Festival of Creativity brings together leaders in advertising, communications and media to showcase award-winning work, advance global conversations and inspire new avenues for creativity. Alongside seasoned CMOs, rising stars of the industry are also making their mark.

Listen Up: How Audience Insights Strengthened Our Alzheimer's Awareness Campaign (and Can Help Yours Too)

By Rebecca Ross
More than seven million Americans are living with Alzheimer’s or other dementias. According to new data from the Alzheimer’s Association, that number is expected to increase significantly as the senior population in the United States continues to grow. It's a devastating disease, one that touches many of us personally. At the same time, we’re seeing that brain health is a rapidly growing area of interest, as more research becomes available and breakthrough early diagnostic tests and treatments for diseases like Alzheimer's emerge.
June 11, 2025

News & Press Releases

IDPH, Brady and the Ad Council Join Forces to Educate Illinoisans About Life-Saving Firearm Restraining Orders

Trailblazing Public-Private Partnership Helps Illinoisans “Pause to Heal” in a Moment of Crisis to Reduce Gun Suicides and Other Shootings
July 30, 2025
Ad Council Welcomes Our New board Chair Rita Ferro

The Ad Council Announces Disney’s Rita Ferro as Board Chair

She succeeds Tara Walpert Levy, Vice President, Americas at YouTube.
July 16, 2025

New PSA from the Ad Council and NHTSA Highlights the Human Cost of Buzzed Driving

Alcohol-impaired crashes claimed a life every 42 minutes, according to the latest available data from NHTSA
July 1, 2025

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