Alex Levin is a founding partner and Director of Strategy at L+R, an international digital design studio and brand strategy consulting firm based in Brooklyn. He has served on the Ad Council’s UX Committee since 2017, during which time he has guided discussions to fine-tune the websites of several of our campaigns, including Alzheimer’s Awareness, Love Has No Labels, Youth Vaping Prevention and Seize the Awkward.

In the months following the murder of George Floyd by Minneapolis police officers, and amid continued police brutality and violence inflicted upon Black lives across the U.S.—most recently in Wisconsin—social media has become a virtual classroom for those looking to reflect on their own racist tendencies.

Kyle Wong is the CEO of the award-winning UGC and influencer marketing platform Pixlee, which has played an important role in our Love Has No Labels and She Can Stem campaigns by providing the technology that powers community submissions. Recently, Pixlee partnered on our #AloneTogether campaign, helping people stay connected while staying home to slow the spread of COVID-19. Kyle is also a member of the Ad Council’s Leadership Council.

According to a study by The Center for Generational Kinetics and commissioned by WP Engine, 72% of Gen Z is more likely to support a company that contributes to social causes. Gen Zs are acutely aware that in today’s digital world, anyone can use their voice to ignite change, and that includes brands—who aren’t just expected to take a socially responsible stand, they’re expected to mean it.

The Ad Council’s mission has always been not just to respond to culture, but to drive it—to find insights that can change minds, spark new behaviors and move the country forward.

Starting in June 2020, the Ad Council and NowThis partnered to host livestream conversations about critical topics involving COVID-19 and America’s reckoning with systemic racism. We’ll continue to update our Facebook playlist as new livestreams occur each Wednesday at 1pm EST—follow us there so you won’t miss the next one.

New Public Service Advertisements (PSAs) Highlight the Importance of Fathers Being There for Their Kids

Mass marketing campaign addresses voter registration crisis due to COVID-19 and encourages civic engagement

With an unprecedented surge in gun sales and increased mental health challenges amid COVID-19, Brady and the Ad Council release new "End Family Fire" PSAs to highlight risks of suicide with unsecured firearms in the home

New research from Chegg.org and Seize the Awkward reveals that amid coronavirus nearly half of college (46%) and high school (47%) students feel anxious about returning to school or campus, and only a quarter feel optimistic about doing so.