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In 1944, the USDA Forest Service, National Association of State Foresters and Ad Council launched the first poster featuring Smokey Bear. This national wildfire prevention awareness campaign asked Americans to take personal responsibility and do their part to help prevent unwanted wildfires.

Each year, the Cannes Lions International Festival of Creativity brings together leaders in advertising, communications and media to showcase award-winning work, advance global conversations and inspire new avenues for creativity. Alongside seasoned CMOs, rising stars of the industry are also making their mark.

More than seven million Americans are living with Alzheimer’s or other dementias. According to new data from the Alzheimer’s Association, that number is expected to increase significantly as the senior population in the United States continues to grow. It's a devastating disease, one that touches many of us personally. At the same time, we’re seeing that brain health is a rapidly growing area of interest, as more research becomes available and breakthrough early diagnostic tests and treatments for diseases like Alzheimer's emerge.

Long-running Finish Your Diploma campaign encourages the 30 million adults in the US without a high school diploma to take the first step to a brighter future

New Partnership to Develop Premium Film and TV Entertainment for Social Impact and Culture Change

Trailblazing Public-Private Partnership Helps Illinoisans “Pause to Heal” in a Moment of Crisis to Reduce Gun Suicides and Other Shootings