Creativity & Innovation
Behind the Message that’s Helping Health Care Professionals Talk About Firearm Safety
Driving meaningful change among health care professionals (HCPs) requires more than compelling creative—it demands deep empathy, strategic precision and a genuine understanding of their daily realities. That’s the approach behind the latest from the Ad Council’s “Agree to Agree” campaign, to craft messaging that empowers HCPs to initiate life-saving conversations about firearm safety with patients and their families.
October 23, 2025
How Creator Content Is Accelerating the Shift to Skills-First Hiring
Skills-First Hiring is reshaping how we think about talent, and creator content is helping accelerate that shift. At the Ad Council, we believe the messenger is just as important as the message—and through Creators for Good, our in-house talent engagement arm, we continue to innovate and redefine the role creators and trusted messengers play in our industry.
October 20, 2025
Can Purpose Driven Marketing Save the Creator Economy? (Spoiler: Yes!)
The creator economy is in flux, but when has it not been?
May 8, 2025
Launching on Roblox: Insights from the "Love, Your Mind World"
On March 5th, the Ad Council launched the Love, Your Mind World on Roblox—the first nonprofit experience dedicated to supporting teen mental health on the platform. Developed with guidance from leading mental health experts, this immersive world was designed to meet teens where they already are spending their time, while equipping them with valuable mental health resources in a safe and engaging environment. The new experience is available at www.roblox.com/loveyourmind. You can view a trailer video here.
April 4, 2025
Where to Find Ad Council During Advertising Week New York 2023
Join us for Advertising Week New York, the premier event for industry leaders to discuss and explore the latest trends, innovations and challenges in marketing, advertising, media and tech. As industry leaders gather, virtually and in-person, we are excited to host three engaging panels and feature our award-winning “Tear the Paper Ceiling” installation. Our experts will join key leaders to discuss harnessing creativity for impact and changing the narrative around substance use disorders.
October 11, 2023
Amazon's Creative Director Uses Music and Tech to Address Youth Mental Health
Go behind-the-scenes with Sara Wald, Creative Director at Amazon, as we delve into our collaboration to develop a powerful new resource focused on supporting the youth. Our interactive experience, "When You Can't Say It, Play It," serves as a tool for parents and caregivers to initiate conversations with teens through music. By leveraging technology to drive impact and connection, Amazon and the Ad Council are actively working to find new ways to address mental health and wellness. Gain insight as Sara shares the inspiration behind the experience, the impact of music on youth mental health, and the need for inclusive marketing.
September 28, 2023
Shape the Conversation at SXSW 2024: Vote Today
Each year, Austin, Texas hosts the South by Southwest conference where the convergence of tech, film, music, education, and culture is showcased and celebrated. True to the innovative and collaborative spirit of the conference, SXSW relies on public involvement to help select their lineup using the SXSW Panel Picker. This platform allows you to browse proposals, leave comments and vote for the most important sessions.
August 8, 2023
Roblox: A Vehicle for Social Good
With generative AI and the metaverse at the forefront of emerging media conversations, Roblox cannot be ignored as a frontrunner in the digital experiences space. Having joined the online game platform myself in 2009, it has been fascinating to watch Roblox grow and mature over the years. And now, the platform is at a critical juncture. What started as a relatively small group of game developers and users has exploded into a vibrant community spanning the entire globe.
August 4, 2023
How to Design Life-Saving Health Campaigns with Gen Z in Mind
Gen Z, the generation born between the late 1990s and early 2000s, have revolutionized the way we think about campaigns and campaign engagement. With their inclusive mindset, digital fluency and emphasis on social good, Gen Z has emerged as the most influential demographic across industries.
August 2, 2023
How to Facilitate a Successful Remote Internship
Internship season is here –and as full-time hybrid and remote roles increasingly become the norm, we are seeing the same for remote internships.
June 22, 2023