Creativity & Innovation

By Naomi Woolfenden
Following the murders of Ahmaud Arbery, George Floyd, Breonna Taylor, Tony McDade and others, the rampant anti-Black racism, police brutality and systemic injustice in America has become clearer than ever. The New York Times recently reported that Black Lives Matter may be the largest movement in U.S. history, and recent polls suggest that 15 to 26 million Americans have attended protests this summer.
From its negative effect on the stock market to employers rethinking the way we work to the mad dash at the grocery store for toilet paper, coronavirus is changing how our world functions. But all hope is not lost.
March 12, 2020
This Sunday, March 8, marks International Women’s Day – a day solely focused on encouraging people of all countries and backgrounds to create a gender-equal world.
By Allison Kennedy
In the immortal words of Mariah Carey, all I wanted for Christmas last year was... an opportunity to scale podcast support of Ad Council issues.
February 6, 2020
By Sean Williams
Nothing says more about the overall trends in the advertising world than Super Bowl ads, which is why it was telling to see a shift from the social good tone of the last few years to this game’s goofier, celeb-filled spots. Nonetheless, a few companies stuck to the theme of purpose with great results.
February 4, 2020
By Lonny Pugh
In this industry, cultural context is everything. A new creative campaign that sounds good in a conference room can play out much differently than intended when it lands in the real world. One key to success is anticipating the landscape even as it constantly evolves. In the year ahead, these 11 quotes are sure to be on everyone’s lips – and marketers should pay attention
January 24, 2020
By Emily Brogan-Freitas
It’s 2020 and odds are, even if you haven’t used TikTok before, you’ve at least heard of it, or possibly even seen a few TikTok videos for yourself (one of my personal favorites is the always classic Kombucha Girl).  The short-form video app has not only become a social media sensation but also a cultural force that has changed the way we both use and consume media.
January 15, 2020
By AdLibbing
This story, The Best Social-Impact Campaigns of 2019, was originally published by Ad Age for the Ad Council's Purpose of Purpose Series.
December 23, 2019
By Nicole Dib
Marketers have been targeting (and retargeting) us for years based on our online behaviors, our preferences, our demographics, and even our geolocations. For the marketing professional, reaching the right audience, at the right time, and in the right place is critical to success. For the consumer, relevant advertising helps streamline our lives, providing us with unquestionable, albeit creepy, convenience.
December 9, 2019
By Jennifer Lawrence
For the holidays this year, brands are inviting us to buy into the spirit of the season with ads promoting kindness, friendship and joy. These heartfelt messages offer a refreshing reminder of the power of emotional storytelling to connect us with what matters most. To celebrate purposeful promotions, we’ve put together a few of our favorite festive ads spreading holiday cheer this year.
November 27, 2019