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Creativity & Innovation

Tech Trends with a Purpose: Key Takeaways from CES for Marketers and Social Impact Leaders

By Laurie Keith
As the vice president of emerging media & technology at the Ad Council, I always look forward to attending CES, the most influential tech conference in the world—attracting over 3,000 exhibitors and 130,000 attendees, all showcasing breakthrough technologies that will shape our future. I love to learn how technology innovations are not only shaping the marketing industry, but most importantly solving the biggest challenges in our world today. Below are some of my key takeaways from 2024.
January 17, 2024

2023 Industry Takeaways from Advertising Week New York

By Sophie Murray
Last week, we participated in Advertising Week New York (AWNY), an annual conference that unites the brightest minds in marketing, advertising, media and technology. The conference presented a remarkable opportunity for us to engage with industry experts and witness our own leaders and Board members address several pressing issues affecting the nation. Join us for a recap of AWNY, where we'll examine the key insights and creative innovations reshaping our industry, including the four pivotal themes that emerged.
October 25, 2023

Where to Find Ad Council During Advertising Week New York 2023

By Sophie Murray
Join us for Advertising Week New York, the premier event for industry leaders to discuss and explore the latest trends, innovations and challenges in marketing, advertising, media and tech. As industry leaders gather, virtually and in-person, we are excited to host three engaging panels and feature our award-winning “Tear the Paper Ceiling” installation. Our experts will join key leaders to discuss harnessing creativity for impact and changing the narrative around substance use disorders.
October 11, 2023

Amazon's Creative Director Uses Music and Tech to Address Youth Mental Health

By Felicia Carmichael
Go behind-the-scenes with Sara Wald, Creative Director at Amazon, as we delve into our collaboration to develop a powerful new resource focused on supporting the youth. Our interactive experience, "When You Can't Say It, Play It," serves as a tool for parents and caregivers to initiate conversations with teens through music. By leveraging technology to drive impact and connection, Amazon and the Ad Council are actively working to find new ways to address mental health and wellness. Gain insight as Sara shares the inspiration behind the experience, the impact of music on youth mental health, and the need for inclusive marketing.
September 28, 2023
SXSW panel picker 2024

Shape the Conversation at SXSW 2024: Vote Today

By Sophie Murray
Each year, Austin, Texas hosts the South by Southwest conference where the convergence of tech, film, music, education, and culture is showcased and celebrated. True to the innovative and collaborative spirit of the conference, SXSW relies on public involvement to help select their lineup using the SXSW Panel Picker. This platform allows you to browse proposals, leave comments and vote for the most important sessions.
August 8, 2023

Roblox: A Vehicle for Social Good

By Reid Kille
With generative AI and the metaverse at the forefront of emerging media conversations, Roblox cannot be ignored as a frontrunner in the digital experiences space. Having joined the online game platform myself in 2009, it has been fascinating to watch Roblox grow and mature over the years. And now, the platform is at a critical juncture. What started as a relatively small group of game developers and users has exploded into a vibrant community spanning the entire globe.
August 4, 2023

How to Design Life-Saving Health Campaigns with Gen Z in Mind

By Hallie Cronin
Gen Z, the generation born between the late 1990s and early 2000s, have revolutionized the way we think about campaigns and campaign engagement. With their inclusive mindset, digital fluency and emphasis on social good, Gen Z has emerged as the most influential demographic across industries.
August 2, 2023
successful remote internships

How to Facilitate a Successful Remote Internship

By Nina Trach
Internship season is here –and as full-time hybrid and remote roles increasingly become the norm, we are seeing the same for remote internships.
June 22, 2023

Where We’ll Be at Cannes Lions 2023

By Sophie Murray
From transforming hiring to mental health, we are proud to be taking part in conversations about some of the most important topics at Cannes Lions this year. Read below to learn more on where you’ll find us. We hope to see you there!

Five Trending Topics We Saw at SXSW 2023

By Christiana Freitag
Last week, I flew to Austin, Texas to attend South by Southwest, which brings together innovators in media, tech and entertainment. I was excited to see my Ad Council colleagues speak about the power of partnerships for our Seize the Awkward campaign at the SHE Media Future of Health Co-Lab and host a panel on the power of championing skills-based hiring to revolutionize and diversify the workforce. And with over 25 tracks of programming, SXSW 2023 was a fascinating place to get insights on everything from GPT-4 to ethical AI and accessibility in tech. Here are the top five topics that fascinated me at this year’s festival.
March 23, 2023