Creativity & Innovation
Amazon's Creative Director Uses Music and Tech to Address Youth Mental Health
Go behind-the-scenes with Sara Wald, Creative Director at Amazon, as we delve into our collaboration to develop a powerful new resource focused on supporting the youth. Our interactive experience, "When You Can't Say It, Play It," serves as a tool for parents and caregivers to initiate conversations with teens through music. By leveraging technology to drive impact and connection, Amazon and the Ad Council are actively working to find new ways to address mental health and wellness. Gain insight as Sara shares the inspiration behind the experience, the impact of music on youth mental health, and the need for inclusive marketing.
September 28, 2023
Shape the Conversation at SXSW 2024: Vote Today
Each year, Austin, Texas hosts the South by Southwest conference where the convergence of tech, film, music, education, and culture is showcased and celebrated. True to the innovative and collaborative spirit of the conference, SXSW relies on public involvement to help select their lineup using the SXSW Panel Picker. This platform allows you to browse proposals, leave comments and vote for the most important sessions.
August 8, 2023
Roblox: A Vehicle for Social Good
With generative AI and the metaverse at the forefront of emerging media conversations, Roblox cannot be ignored as a frontrunner in the digital experiences space. Having joined the online game platform myself in 2009, it has been fascinating to watch Roblox grow and mature over the years. And now, the platform is at a critical juncture. What started as a relatively small group of game developers and users has exploded into a vibrant community spanning the entire globe.
August 4, 2023
How to Design Life-Saving Health Campaigns with Gen Z in Mind
Gen Z, the generation born between the late 1990s and early 2000s, have revolutionized the way we think about campaigns and campaign engagement. With their inclusive mindset, digital fluency and emphasis on social good, Gen Z has emerged as the most influential demographic across industries.
August 2, 2023
How to Facilitate a Successful Remote Internship
Internship season is here –and as full-time hybrid and remote roles increasingly become the norm, we are seeing the same for remote internships.
June 22, 2023
Where We’ll Be at Cannes Lions 2023
From transforming hiring to mental health, we are proud to be taking part in conversations about some of the most important topics at Cannes Lions this year. Read below to learn more on where you’ll find us. We hope to see you there!
June 7, 2023
Five Trending Topics We Saw at SXSW 2023
Last week, I flew to Austin, Texas to attend South by Southwest, which brings together innovators in media, tech and entertainment. I was excited to see my Ad Council colleagues speak about the power of partnerships for our Seize the Awkward campaign at the SHE Media Future of Health Co-Lab and host a panel on the power of championing skills-based hiring to revolutionize and diversify the workforce. And with over 25 tracks of programming, SXSW 2023 was a fascinating place to get insights on everything from GPT-4 to ethical AI and accessibility in tech. Here are the top five topics that fascinated me at this year’s festival.
March 23, 2023
CES 2023: Where Technology Met Social Impact
With over 3,000 exhibitors and 115,000 attendees, CES is the most influential tech conference in the world, showcasing breakthrough technologies that will shape our future. I’ve spent most of my career at the Ad Council, building relationships with social media companies to develop and scale impactful and innovative partnerships. Since June, I’m leading a new center of excellence focused on emerging media and technology. Given this new focus, I was eager to learn about future technology shaping how we consume media and drive impact. Here are my top highlights from CES 2023.
January 18, 2023
How to Prepare for a Panel Discussion
You did it! Your countless hours of what may often feel like unnoticed hard work have led to you being invited to share your insights with an audience as a subject matter expert. While opportunities to share your expertise are both exciting and reassuring, we know that understanding how to prepare for a panel discussion can be quite daunting.
January 10, 2023
Where You’ll Find Us at Advertising Week New York 2022
From October 17 to 20, Advertising Week New York returns with in-person panels and special events, and the Ad Council will be exploring topics like the importance of diversity, equity and inclusion efforts in fostering brand growth, the power of partnership in tackling the drug overdose crisis, and the impact of trusted voices in social good campaigns.
October 7, 2022