Our Mission

Identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.


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Our Impact

AdoptUSKids | www.AdoptUSKids.org

Our Impact
25,000 children once photo-listed on AdoptUSKids.org adopted since the campaign launch in 2004


This campaign raises awareness of adoption of children from foster care and drives prospective parents to AdoptUSKids.org to learn more and start the adoption process. Since the campaign launched in 2004, more than 37,600 families have registered to adopt.

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Ad Council's official blog on all things social marketing

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