Our Mission

Identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.


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Our Impact

AdoptUSKids | www.AdoptUSKids.org

Our Impact
28,000 children once photo-listed on AdoptUSKids.org adopted since the campaign launch in 2004


This campaign raises awareness of adoption of children from foster care and drives prospective parents to AdoptUSKids.org to learn more and start the adoption process. Since the campaign launched in 2004, more than 37,600 families have registered to adopt.

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Recent AdLibbing Posts

Ad Council's official blog on all things social marketing

  • Messages That Move Mountains


    When talking about social good campaigns to the media, partners, donors or any other stakeholder — or for that matter, a naysayer– crafting the right messages and staying consistent is […

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  • Champion for Good: Amazon’s Nikki Silber


    Meet our newest Champion for Good: Nikki Silber! She’s an Account Executive at Amazon, who knows a thing or two about the power of social good. Read her full interview […

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