Research has showed us that there is one moment where biases are eroded and we see incredible stories of people coming together—in times of disaster. These moments of togetherness show that we all have an inherent desire for inclusion & connection. Bias, society & social norms prevent us from acting like we do in disaster, every day. In reality, we are all skeletons with an innate capacity for love.
Texting and driving is dangerous – that is a fact. Americans are highly aware of and concerned about the issue. More than nine in ten Americans believe sending (94%) and reading (91%) texts while driving is dangerous or very dangerous.
Opioid dependence can happen in just five days. Based on true stories of those who’ve gone to extreme lengths to get more opioids, new spots from truth® aim to put an end to the opioid epidemic.
This November, Americans have the opportunity to make history – if 50% of voters vote in the upcoming midterm election, it’d be the highest midterm turnout in a century.
2 out of 3 teens say they’ve experienced bullying, yet most don’t think they contribute to the problem. The new Because of You campaign encourages teens to reflect on the power of their words and actions and consider how they are affecting others.
Research shows that young girls enjoy subjects like science, technology, engineering, and math, but as they get older, they start to feel that STEM isn’t for them, based on outdated stereotypes.
Every 25 seconds Goodwill® helps someone find employment. New PSAs showcase the variety of unique finds available at Goodwill stores and celebrate Goodwill shoppers, whose purchases help fund job skills training and more in their local communities.
Since 2004, the Ad Council has partnered with the U.S. Department of Health and Human Services’ Children’s Bureau and AdoptUSKids to encourage the adoption of children from foster care. This national adoption recruitment campaign reassures potential parents by consistently delivering the “you don’t have to be perfect to be a perfect parent” message.
Referring to shootings that involve improperly stored or misused guns found in homes, Family Fire is a real and preventable tragedy that affects millions of families. The Ad Council’s new Gun Safety campaign tackles this issue head-on by encouraging people to learn more about proper gun safety and responsible ownership.
The Ad Council is working with Susan G. Komen to educate and inspire black women to understand their risk and engage with information and tools that can ultimately promote early detection.
The moment you knock on that door, look someone in the eyes and deliver a warm meal, you make a connection. It might be a quick hello or it could be a whole conversation, but the impact lasts a lifetime. Not just for the senior receiving the meal, but for the volunteer too.
Families and children across the U.S. are struggling with hunger, and they need our help. Nearly 13 million children, that’s 1 in 6 kids, in the U.S. struggle with hunger. New PSAs depict stories of working families who experience hunger.
One in four women face harassment in the workplace, and many are hesitant to report it. #ThatsHarassment is a series of six short films written and directed by Israeli-American director Sigal Avin that depicts cases of sexual harassment in the workplace, all based on real events.
76% of young adults will turn to a peer in a time of crisis for support. Seize the Awkward aims to encourage and empower young adults to reach out to a friend who may be struggling with their mental health.
New PSAs encourage people to talk with their doctor to create or evolve their high blood pressure treatment plan.
While most Americans support equal treatment for LGBT people, 80% of the public falsely believes it’s illegal to fire, evict or refuse service to someone because they’re LGBT.
2 in 5 households headed by Americans age 55-64 have no assets saved for retirement. To help address this savings shortfall, our Saving for Retirement campaign empowers people to take control of their financial futures.
To build public awareness of lung cancer, the American Lung Association’s LUNG FORCE initiative has partnered with the Ad Council and ad agency Hill Holliday to launch the first national public service advertising (PSA) campaign to educate Americans about a lung cancer screening for those at high risk.
Identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.
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This campaign raises awareness of adoption of children from foster care and drives prospective parents to AdoptUSKids.org to learn more and start the adoption process. Since the campaign launched in 2004, more than 37,600 families have registered to adopt.
This article, Purpose Takes Center Stage, was originally published on ANA. Whether you attended the recent ANA Masters of Marketing Conference in Orlando, followed the event on social media, or […
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Statusphere helps brands scale their influencer marketing efforts, through shipping monthly boxes of high-end products to social influencers in exchange for sharing photos of the products with their followers. Get to know […
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