The Ad Council’s mission is to convene the best storytellers to educate, unite and uplift—by opening hearts, inspiring action and accelerating change. We won’t stop until we live in a society where every single person can thrive.
Our Mental Health Initiative
The Ad Council is working to foster a society that is more open and proactive about mental health. The initiative aims to generate awareness and take actionable steps toward addressing the mental health crisis in the U.S.
Where substance meets scale
The Ad Council was founded as a national nonprofit in 1942 with the belief that creative marketing can solve complex social issues. We partner with the most innovative advertisers, the best storytellers, and the most powerful platforms to move the country forward.
A lasting impact
We have a singular purpose: making a measurable difference in people’s lives. By using a research-based strategy to develop the right approach for the right audience, we’re shifting mindsets and spurring movements.
OUR HISTORY
Read all about the history of the Ad Council, which stretches back decades to our WWII-era founding.
We're all in this together
We bring together the right team for every cause. The Ad Council’s unique network of partners across media and tech, marketing, entertainment and advertising, government and the nonprofit world allows us to create change that no other organization can.
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53B
Impressions for our COVID-19 Vaccine Education Initiative. -
5X
The increase in the number of people who say they intend to support Feeding America since our campaign launched in 2008. -
1.39M
People potentially at risk for Type 2 diabetes who have completed our prediabetes risk test.
Learn With Us
Supporting Veterans: The Impact of the "Don't Wait. Reach Out." Campaign on Suicide Prevention
Veterans, whether they recently transitioned to civilian life or have been out of the military for years, face unique challenges that can impact their well-being. This is why Veteran suicide prevention is a key focus area within the Ad Council’s Mental Health Initiative.
April 28, 2025
Launching on Roblox: Insights from the "Love, Your Mind World"
On March 5th, the Ad Council launched the Love, Your Mind World on Roblox—the first nonprofit experience dedicated to supporting teen mental health on the platform. Developed with guidance from leading mental health experts, this immersive world was designed to meet teens where they already are spending their time, while equipping them with valuable mental health resources in a safe and engaging environment. The new experience is available at www.roblox.com/loveyourmind. You can view a trailer video here.
April 4, 2025
“Agree to Disagree” Ends a Conversation on Gun Violence. “Agree to Agree” Starts One.
One year ago, we announced the launch of the Ad Council’s Gun Violence Prevention Initiative—an expansion of our long-time commitment to address this health crisis. This multi-faceted effort was designed to support the life-saving work already happening across this space. We knew then what remains true today: no one organization or individual can address this crisis alone.
April 2, 2025
CREATIVITY. CAUSES. AND YOU.
Together we can do so much. Let’s talk about how we can partner to help change the world.