In response to the coronavirus pandemic, the Ad Council – in partnership with the federal government, public health partners, board member companies, major media networks and digital platforms – launched a series of national PSAs and multi-channel content to provide critical and urgent messages to the American public.
The bilingual campaign features Sesame Street’s Count von Count, Elmo, and Rosita encouraging families to count all the kids in their home. Beloved characters explain that the census helps deliver important resources to their neighborhood and that it is fast, easy, and completely private.
2 out of 3 teens say they’ve experienced bullying, yet most don’t think they contribute to the problem. The new Because of You campaign encourages teens to reflect on the power of their words and actions and consider how they are affecting others.
More than 5 million Americans live with Alzheimer’s but less than half are ever diagnosed. Close family members, who know their loved ones best, are typically the first to notice memory issues or cognitive problems, but they are often hesitant to say something – even when they know something is wrong.
Several states have legalized marijuana use, but driving impaired remains illegal everywhere. This new campaign underscores that if you feel different, you drive different, so don't drive after using marijuana.
In honor of Smokey Bear’s 75th birthday on August 9, 2019, the U.S.D.A. Forest Service, the National Association of State Foresters and the Ad Council have teamed up to celebrate the nation’s favorite bear.
The sincere and emotional PSAs extend the 15-year-old campaign’s success by reminding viewers that adopting a teen from foster care brings life-changing moments for both teens and parents. Inspired by real adoptive family stories, this award-winning campaign showcases the poignant and emotional moments that cement a family together.
76% of young adults will turn to a peer in a time of crisis for support. Seize the Awkward aims to encourage and empower young adults to reach out to a friend who may be struggling with their mental health.
New PSAs encourage people to talk with their doctor to create or evolve their high blood pressure treatment plan.
2 in 5 households headed by Americans age 55-64 have no assets saved for retirement. To help address this savings shortfall, our Saving for Retirement campaign empowers people to take control of their financial futures.
To build public awareness of lung cancer, the American Lung Association’s LUNG FORCE initiative has partnered with the Ad Council and ad agency Hill Holliday to launch the first national public service advertising (PSA) campaign to educate Americans about a lung cancer screening for those at high risk.
Texting and driving is dangerous – that is a fact. Americans are highly aware of and concerned about the issue. More than nine in ten Americans believe sending (94%) and reading (91%) texts while driving is dangerous or very dangerous.
The goal of "The Shelter Pet Project" campaign is to encourage millions of pet lovers to make shelters the first choice and desired way for acquiring companion animals, therefore helping all healthy and treatable pets find homes.
Research has showed us that there is one moment where biases are eroded and we see incredible stories of people coming together—in times of disaster. These moments of togetherness show that we all have an inherent desire for inclusion & connection. Bias, society & social norms prevent us from acting like we do in disaster, every day. In reality, we are all skeletons with an innate capacity for love.
Identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.
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This campaign raises awareness of adoption of children from foster care and drives prospective parents to AdoptUSKids.org to learn more and start the adoption process. Since the campaign launched in 2004, more than 37,600 families have registered to adopt.
This story, 5 Ways Marketers Can Mobilize and Find Inspiration During the Pandemic, was originally published by Adweek. There’s no other way to say it: We are facing an unprecedented international […
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In light of the changing world around us, we’ve decided to continue March Adness as usual in hopes that it offers a welcome distraction and helps us focus on the […
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