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Our Gun Violence Prevention Initiative

The Ad Council’s mission is to convene the best storytellers to educate, unite and uplift—by opening hearts, inspiring action and accelerating change. We won’t stop until we live in a society where every single person can thrive.

Our Mental Health Initiative

The Ad Council is working to foster a society that is more open and proactive about mental health. The initiative aims to generate awareness and take actionable steps toward addressing the mental health crisis in the U.S.
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Where substance meets scale

The Ad Council was founded as a national nonprofit in 1942 with the belief that creative marketing can solve complex social issues. We partner with the most innovative advertisers, the best storytellers, and the most powerful platforms to move the country forward.
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A lasting impact

We have a singular purpose: making a measurable difference in people’s lives. By using a research-based strategy to develop the right approach for the right audience, we’re shifting mindsets and spurring movements.

OUR HISTORY

Read all about the history of the Ad Council, which stretches back decades to our WWII-era founding.

We're all in this together

We bring together the right team for every cause. The Ad Council’s unique network of partners across media and tech, marketing, entertainment and advertising, government and the nonprofit world allows us to create change that no other organization can.

Learn With Us

Reaching Distinct Audiences with Tailored Mental Health Campaigns

By Sophie Ascheim
In November 2022, the Ad Council unified new and existing mental-health-focused campaigns under a cohesive Mental Health Initiative with the goal of creating a society that is more open and proactive when it comes to mental health. Now, for this May’s Mental Health Awareness Month, we are exploring the ways in which the campaigns that make up this initiative have utilized distinct tactics and messaging to get mental health resources to the communities who need them, while working in tandem to address the issue holistically.
May 15, 2025

Can Purpose Driven Marketing Save the Creator Economy? (Spoiler: Yes!)

By Monique Derico
The creator economy is in flux, but when has it not been?

Supporting Veterans: The Impact of the "Don't Wait. Reach Out." Campaign on Suicide Prevention

By Faith Schanck
Veterans, whether they recently transitioned to civilian life or have been out of the military for years, face unique challenges that can impact their well-being. This is why Veteran suicide prevention is a key focus area within the Ad Council’s Mental Health Initiative.
April 28, 2025

CREATIVITY. CAUSES. AND YOU.

Together we can do so much. Let’s talk about how we can partner to help change the world.