The Ad Council is where creativity and causes converge. We use the power of communications to tackle the most pressing issues facing the country. We bring together the brightest minds in media, tech, advertising, entertainment and marketing to develop campaigns that inspire action—and change lives.
The History Of Our Covid-19 Vaccine Education Initiative
Read all about how our unprecedented effort, involving more than 300 partners, unfolded in real time.
Where substance meets scale
The Ad Council was founded as a national nonprofit in 1942 with the belief that creative marketing can solve complex social issues. We partner with the most innovative advertisers, the best storytellers, and the most powerful platforms to move the country forward.
A lasting impact
We have a singular purpose: making a measurable difference in people’s lives. By using a research-based strategy to develop the right approach for the right audience, we’re shifting mindsets and spurring movements.
Our Commitment to Anti-Racism and Racial Equity
The Ad Council is firmly and unequivocally committed to fighting systemic racism, injustice and anti-Blackness, within our walls and in the work we create, not just today, but every day.
We're all in this together
We bring together the right team for every cause. The Ad Council’s unique network of partners across media and tech, marketing, entertainment and advertising, government and the nonprofit world allows us to create change that no other organization can.
53BImpressions (and counting) for our COVID-19 Vaccine Education Initiative.
5XThe increase in the number of people who say they intend to support Feeding America since our campaign launched in 2008.
1.39MPeople potentially at risk for Type 2 diabetes who have completed our prediabetes risk test.
Learn With Us
As communicators, forming an authentic connection with your intended audience is a total touchdown. So, if we want so badly for audiences to feel seen and heard, why not give them a direct line into the storytelling process?
October 20, 2022
The 2020s thus far have been a tough decade for optimism. However, according to a new report on Canvas8, we’re witnessing the emergence of an optimistic new world, with growing numbers of “community architects” conceiving alternative models of collaborating. This vigor for redefining how we work is centered around shared values like care, transparency, and inclusion—principles prioritized by a growing percentage of the workforce.
September 8, 2022
As Americans, we are told that when we are feeling sick or unwell, we should go see a doctor. While that’s a seamless process for some, for others, getting care can be a traumatic experience that feels like a constant uphill battle—a battle where they are always on the defense. This is especially true for Black, Indigenous, or People of Color as well as other groups that have been historically marginalized, who may not feel listened to or believed by their health care practitioner.
June 2, 2022
CREATIVITY. CAUSES. AND YOU.
Together we can do so much. Let’s talk about how we can partner to help change the world.