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the Ad Council
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Welcome to the Ad Council

Welcome to the Ad Council

Our Commitment to Anti-Racism and Racial Equity


The Ad Council is firmly and unequivocally committed to fighting systemic racism, injustice and anti-Blackness, within our walls and in the work we create, not just today, but every day.

The Ad Council is where creativity and causes converge. We use the power of communications to tackle the most pressing issues facing the country. We bring together the brightest minds in media, tech, advertising, entertainment and marketing to develop campaigns that inspire action—and change lives.

Where substance meets scale

The Ad Council was founded as a national nonprofit in 1942 with the belief that creative marketing can solve complex social issues. We partner with the most innovative advertisers, the best storytellers, and the most powerful platforms to move the country forward.

OUR COVID-19 RESPONSE

Over the last few weeks, we've been working with leaders across the industry to create timely, critical messaging around the coronavirus. Check out the latest work to see how we're reaching at-risk populations and the general public around social distancing, mental health and more.

Disaster Relief

A lasting impact

We have a singular purpose: making a measurable difference in people’s lives. By using a research-based strategy to develop the right approach for the right audience, we’re shifting mindsets and spurring movements.

We're all in this together

We bring together the right team for every cause. The Ad Council’s unique network of partners across media and tech, marketing, entertainment and advertising, government and the nonprofit world allows us to create change that no other organization can.
Learn With Us
By Naomi Woolfenden
Following the murders of Ahmaud Arbery, George Floyd, Breonna Taylor, Tony McDade and others, the rampant anti-Black racism, police brutality and systemic injustice in America has become clearer than ever. The New York Times recently reported that Black Lives Matter may be the largest movement in U.S. history, and recent polls suggest that 15 to 26 million Americans have attended protests this summer.
By Lonny Pugh
In the summer of 2020, a large number of brands and corporations rushed to show the world that they were part of the country’s reckoning over systemic racism. Some took legitimate, positive steps and shared their efforts in honest, meaningful ways; others put out vague platitudes and were quickly called out for their lack of real measurable action.
January 25, 2021
By Lonny Pugh
There were times it seemed impossible, but 2020 is finally, finally behind us. A new year is here, bringing so many reasons for hope. And with that hope comes a sentiment that we at the Ad Council are hearing a lot: “Maybe one day soon, we can get back to normal.”
January 4, 2021

CREATIVITY. CAUSES. AND YOU.

Together we can do so much. Let’s talk about how we can partner to help change the world.