Opioid dependence can happen in just five days. Based on true stories of those who’ve gone to extreme lengths to get more opioids, new spots from truth® aim to put an end to the opioid epidemic.
The Ad Council is working with Susan G. Komen to educate and inspire black women to understand their risk and engage with information and tools that can ultimately promote early detection.
While most Americans support equal treatment for LGBT people, 80% of the public falsely believes it’s illegal to fire, evict or refuse service to someone because they’re LGBT.
The moment you knock on that door, look someone in the eyes and deliver a warm meal, you make a connection. It might be a quick hello or it could be a whole conversation, but the impact lasts a lifetime. Not just for the senior receiving the meal, but for the volunteer too.
Families and children across the U.S. are struggling with hunger, and they need our help. Nearly 13 million children, that’s 1 in 6 kids, in the U.S.struggle with hunger. New PSAs depict stories of working families who experience hunger.
More than 34 million adults in the U.S. do not have a high school diploma. The “No One Gets A Diploma Alone” campaign celebrates the hard work of adults who have recently finished their high school diploma – and inspires those adults that have yet to complete high school.
One in four women face harassment in the workplace, and many are hesitant to report it. #ThatsHarassment is a series of six short films written and directed by Israeli-American director Sigal Avin that depicts cases of sexual harassment in the workplace, all based on real events.
76% of young adults will turn to a peer in a time of crisis for support. Seize the Awkward aims to encourage and empower young adults to reach out to a friend who may be struggling with their mental health.
In the U.S., one in five children struggles with learning and attention issues. With the right strategies and support, parents can help children unlock their strengths and thrive in school and in life.
Each year, 40 percent of food in the United States never gets eaten, translating to $218 billion lost, which includes the cost of food wasted on the consumer level, retail, wasted water, energy, fertilizers, cropland, and production costs.
To build public awareness of lung cancer, the American Lung Association’s LUNG FORCE initiative has partnered with the Ad Council and ad agency Hill Holliday to launch the first national public service advertising (PSA) campaign to educate Americans about a lung cancer screening for those at high risk.
In an effort to decrease human-caused wildfire, the Ad Council, the U.S. Forest Service and the National Association of State Foresters launched new digital-first videos and artwork inspired by beloved Smokey Bear posters, that feature lesser known fire starts.
New PSAs encourage people to talk with their doctor to create or evolve their high blood pressure treatment plan.
86 percent of dads spend more time with their children today than their own fathers did with them. However, a majority of dads (7 out of 10) also reported that they could use tips on how to be a better parent.
I Am A Witness. 90 percent of teens ages 12-17 who have witnessed some form of online cruelty say they have ignored mean behavior on social media.
There are over 112,000 children in the U.S. foster care system awaiting adoption. By parodying the iconic pregnancy book, What to Expect When You’re Expecting, the brand new PSAs encourage potential parents to consider adopting a teenager, reminding them that “you don’t have to know it all to be a perfect parent.”
2 in 5 households headed by Americans age 55-64 have no assets saved for retirement. To help address this savings shortfall, our Saving for Retirement campaign empowers people to take control of their financial futures.
Identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.
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This campaign raises awareness of adoption of children from foster care and drives prospective parents to AdoptUSKids.org to learn more and start the adoption process. Since the campaign launched in 2004, more than 37,600 families have registered to adopt.
We’re well into the summer, which means students, especially those of Generation Z, are out of school and surfing social media at warp speed. For most young people, summer is […
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At the Ad Council, we’re incredibly grateful to receive media support from Facebook for various campaigns. In addition to running media, we often have the opportunity to run measurement studies […
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