Our Mission

Identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.


Get the latest on all our campaigns!

Thank you for signing up!

Our Impact

AdoptUSKids | www.AdoptUSKids.org

Our Impact
28,000 children once photo-listed on AdoptUSKids.org adopted since the campaign launch in 2004


This campaign raises awareness of adoption of children from foster care and drives prospective parents to AdoptUSKids.org to learn more and start the adoption process. Since the campaign launched in 2004, more than 37,600 families have registered to adopt.

Learn More

Recent AdLibbing Posts

Ad Council's official blog on all things social marketing

  • 3 Trends We Loved at CES 2019


    This year was my second visit to the annual Consumer Electronics Show (CES), and I got a peek into what the future of technology holds. With over 188,000 people flooding […

    Read More
  • Office Dreams: Touring L’Oréal USA


    Office Dreams: Touring L’Oréal USA This article is part of a series from the Ad Council, touring interesting office spaces around the country and taking AdLibbing readers inside the workplaces […

    Read More
Visit AdLibbing for More Posts

Help us improve this site!
Take our quick survey.

Ad Council Family of Sites