Welcome to the Ad Council
Welcome to the Ad Council
The Ad Council is where creativity and causes converge. We use the power of communications to tackle the most pressing issues facing the country. We bring together the brightest minds in media, tech, advertising, entertainment and marketing to develop campaigns that inspire action—and change lives.
Where substance meets scale
The Ad Council was founded as a national nonprofit in 1942 with the belief that creative marketing can solve complex social issues. We partner with the most innovative advertisers, the best storytellers, and the most powerful platforms to move the country forward.
OUR COVID-19 RESPONSE
Over the last few weeks, we've been working with leaders across the industry to create timely, critical messaging around the coronavirus. Check out the latest work to see how we're reaching at-risk populations and the general public around social distancing, mental health and more.
A lasting impact
We have a singular purpose: making a measurable difference in people’s lives. By using a research-based strategy to develop the right approach for the right audience, we’re shifting mindsets and spurring movements.
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10 billionViews of COVID-19 PSAs since March.
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2xThe number of parents who have talked to their doctor about autism.
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30,000Children from foster care adopted into a forever family.
We're all in this together
We bring together the right team for every cause. The Ad Council’s unique network of partners across media and tech, marketing, entertainment and advertising, government and the nonprofit world allows us to create change that no other organization can.
Learn With Us
There’s no other way to say it: We are facing an unprecedented international crisis in COVID-19, a pandemic that’s rapidly unfolding before our eyes. The information evolves daily. The road ahead is tough to see.
April 6, 2020
Long before I became an assistant campaign manager at the Ad Council, I was a macaroni-and-cheese loving, horseback riding, extremely timid half-Asian girl in a coastal Connecticut town, raised by an English, Polish, Hungarian, Welsh, Swedish, German mother and a Chinese father. I never thought much about my identity until second grade, when I heard a racist remark from a classmate about how my lunch smelled. I noticed I had been targeted because of my race, not because of my personality or character. I asked myself, how can you judge a person without knowing them?
April 16, 2020
On March 11, the clock ran out on our cultural sense of normalcy. When the World Health Organization declared COVID-19 a pandemic, the NBA reacted quickly, putting fan safety first by canceling the remainder of the season, and other pro sports leagues quickly followed—as did college sports. With stadiums and time slots left empty and billions of dollars in potential ad revenue lost, networks and live sports sponsors quickly pivoted.
April 30, 2020
CREATIVITY. CAUSES. AND YOU.
Together we can do so much. Let’s talk about how we can partner to help change the world.