Our Mental Health Initiative
There is a growing mental health crisis
Our country faces a pervasive mental health crisis among people of all ages. Even before the pandemic, rates of depression and anxiety were inching higher.
And we are at a tipping point. The federal government and many other organizations across the U.S. have made mental health a priority and are addressing the numerous systemic challenges that exist, and now we must collectively change the way we, as a country, view mental health.
If you or someone you know needs help, refer to this list of additional resources or call the Suicide & Crisis Lifeline at 988 for 24/7 free and confidential support.
And we are at a tipping point. The federal government and many other organizations across the U.S. have made mental health a priority and are addressing the numerous systemic challenges that exist, and now we must collectively change the way we, as a country, view mental health.
If you or someone you know needs help, refer to this list of additional resources or call the Suicide & Crisis Lifeline at 988 for 24/7 free and confidential support.
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5 in 10 Adults
- Report symptoms of anxiety and/or depression.Source: Ad Council Adult Mental Health Tracker 2025
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39% of Teens
- Report symptoms of anxiety and/or depression in the past two weeks.Source: Ad Council Teen Mental Health Research
-
58% Of Employees
- Have considered quitting their job as a result of their mental health.Source: Headspace 2025 workplace report
Campaigns
Campaigns
We are working to foster a society that is more open and proactive about mental health. By addressing the unique needs of distinct audiences, we can provide help and support at scale. Check out our current campaigns and efforts in development.
Adult Mental Health
For Adults ages 18-44
Sponsor: Huntsman Mental Health Foundation
Millions of adults across the U.S. are likely to experience mental health challenges – while also holding attitudes and beliefs that may discourage them from seeking help. “Love, Your Mind” inspires people across the country to nurture their relationship with their minds the same way they care for their closest personal relationships.
Sponsor: Huntsman Mental Health Foundation
Millions of adults across the U.S. are likely to experience mental health challenges – while also holding attitudes and beliefs that may discourage them from seeking help. “Love, Your Mind” inspires people across the country to nurture their relationship with their minds the same way they care for their closest personal relationships.
Supporting Adolescent Mental Health
For parents of 10-17 year olds
Sponsor: Pivotal
Sound It Out helps parents and caregivers have meaningful conversations with their kids and support their emotional wellbeing. Adolescents are experiencing increased rates of mental health challenges, and youth of color in particular, face greater challenges in accessing the support they need.
Sponsor: Pivotal
Sound It Out helps parents and caregivers have meaningful conversations with their kids and support their emotional wellbeing. Adolescents are experiencing increased rates of mental health challenges, and youth of color in particular, face greater challenges in accessing the support they need.
Teen and Young Adult Mental Health
For 16-24 year olds
Sponsors: National Alliance on Mental Illness, American Foundation for Suicide Prevention
Seize the Awkward empowers young adults to help friends who are struggling with mental health issues (and who may be at risk for suicide) by encouraging them to consistently start and sustain conversations about mental health with their friends.
Sponsors: National Alliance on Mental Illness, American Foundation for Suicide Prevention
Seize the Awkward empowers young adults to help friends who are struggling with mental health issues (and who may be at risk for suicide) by encouraging them to consistently start and sustain conversations about mental health with their friends.
Veterans Crisis Prevention
Sponsor: U.S. Department of Veterans Affairs
Veterans are at higher risk for suicide compared to the general population. But there is hope—resources are available and suicide is preventable. The national "Don’t Wait. Reach Out." campaign encourages Veterans to reach out for help before their challenges become overwhelming or reach a crisis point.
Veterans are at higher risk for suicide compared to the general population. But there is hope—resources are available and suicide is preventable. The national "Don’t Wait. Reach Out." campaign encourages Veterans to reach out for help before their challenges become overwhelming or reach a crisis point.
Workplace Mental Health
The Health Action Alliance empowers businesses to improve the health of employees and communities. Join more than 3,000 companies in accessing free guides, resources, tools, and events to address workplace mental health.
Our Expert Advisory Group
An esteemed panel of audience and issue experts offers strategic guidance during the development of the mental health initiative to ensure our work is sensitive, culturally relevant and rooted in clinical expertise.
In The News
The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health
Elite Athletes Skylar Diggins, Laurie Hernandez and Chaunté Lowe Appear in National “Love, Your Mind” PSAs to Remind Audiences Why the Mind is the Real MVP
June 4, 2025
Georgia Athletes, Sports Organizations Unite to Pioneer Local Mental Health Movement for Fans
The Ad Council and Arthur M. Blank Family Foundation Lead Effort to Reach Georgians With Localized Mental Health Resources
May 1, 2025
As Kids and Teens Struggle with Mental Health, New Resources Help Parents Provide Support
With over half of youth reporting mental health struggles, the national “Sound It Out” campaign reminds parents that “Listening is a Form of Love”
December 11, 2024
We Can Make A Difference
By bringing together the worlds of communications, media, business and public health, we have the opportunity to fundamentally shift the way our country thinks about mental health. We can make a lasting impact today and for generations to come.