Health & Wellness

Veterans Crisis Prevention

Veterans are at higher risk for suicide compared to the general population. The suicide rate among Veterans in 2019 was 52% higher than non-Veteran adults in the U.S., according to the 2021 National Veteran Suicide Prevention Annual Report. Stressful life events like divorce, job loss, or housing troubles can be risk factors for suicide. Among Veterans, these challenges can be compounded by the stigma around seeking help.

But there is hope – resources are available and suicide is preventable. The new national Veterans campaign from the U.S. Department of Veterans Affairs and the Ad Council, “Don’t Wait, Reach Out”, encourages Veterans to reach out for help before their challenges become overwhelming or reach a crisis point.

The campaign directs to VA.gov/reach, a new website with comprehensive resources and a user-friendly experience that makes it easier for Veterans to find guidance and support from across the full breadth of the VA’s offerings.

Share Campaign

Sponsors
U.S. Department of Veterans Affairs
Agencies
TBWA\Chiat\Day New York, TBWA/Chiat/DayNewYork

Assets

Television
Language
Target Audience
Sort by: Sort by:
Radio
Language
Target Audience
Sort by: Sort by:
Print
Language
Target Audience
Sort by: Sort by:
Out Of Home
Language
Target Audience
Sort by: Sort by:
Online Video
Language
Target Audience
Sort by: Sort by: