Veterans are at higher risk for suicide compared to the general population. The suicide rate among Veterans in 2021 was 71.8% higher than non-Veteran adults in the U.S., according to the 2023 National Veteran Suicide Prevention Annual Report. Stressful life events like divorce, job loss, or housing troubles can be risk factors for suicide. Among Veterans, these challenges can be compounded by the stigma around seeking help.
But there is hope – resources are available and suicide is preventable. The new national Veterans campaign from the U.S. Department of Veterans Affairs and the Ad Council, “Don’t Wait, Reach Out”, encourages Veterans to reach out for help before their challenges become overwhelming or reach a crisis point.
The campaign directs to VA.gov/reach, a website with comprehensive resources and a user-friendly experience that makes it easier for Veterans to find guidance and support from across the full breadth of the VA’s offerings.
But there is hope – resources are available and suicide is preventable. The new national Veterans campaign from the U.S. Department of Veterans Affairs and the Ad Council, “Don’t Wait, Reach Out”, encourages Veterans to reach out for help before their challenges become overwhelming or reach a crisis point.
The campaign directs to VA.gov/reach, a website with comprehensive resources and a user-friendly experience that makes it easier for Veterans to find guidance and support from across the full breadth of the VA’s offerings.
Sponsors
U.S. Department of Veterans Affairs
Agencies
GSD&M, We Are The Mighty, Ad Council Creative Studio
Mental Health Toolkit
The Ad Council is committed to partnering with community and faith-based organizations to help extend their mental health efforts, provide guidance in the organization of events and help educate the communities they serve on this important topic.
We've developed a robust toolkit that will provide a broad range of information including facts sheets, messaging guidelines, and downloadable assets customized per audience.
Assets
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Out Of Home
Online Video
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