Ad Council Edge designs strategies that inspire action and engage the public. We bring decades of experience and the best minds in social marketing, communications, research and strategy to our projects.

We start by deeply understanding where our clients can be most successful on their issue(s) and then identify new avenues for public engagement. We design customized approaches with our clients—using research, strategy or trainings—to help drive action on the most critical issues facing our country.

We start by deeply understanding opportunities and challenges and then work together to create a customized strategy for engagement.