All Campaigns

Thousands of teens in foster care are waiting for the love and support from a family, but unfortunately almost 20,0000 young people leave foster care without a family every year. Teens that have been adopted are more likely to graduate, go to college, and be more emotionally secure than their peers that have ‘aged out’ of foster care without the security and encouragement of family.

Inspired by real families’ stories, this honest and heartfelt campaign reveals the remarkable value there is in adoption for both teens and parents. With the tagline, “You can’t imagine the reward,” these emotional messages reassure prospective parents and inspire them to consider adopting a teen.

Since the campaign’s launch 15 years ago, more than 30,000 children once listed on AdoptUSKids.org have been placed with permanent families.
Close family members know their loved ones best, and are typically the first to notice memory issues or cognitive problems but they’re often hesitant to initiate a conversation—even when they know something is wrong.

For those with Alzheimer’s and their family members, an early diagnosis can help decrease the burden of the disease by allowing more time for critical care planning. That’s why it’s so important to have these conversations.

To tell real, relatable stories of families who have benefited from early detection we created the “Our Stories” campaign in partnership with the Alzheimer’s Association. The campaign empowers people to have these critical conversations with loved ones when they notice something is different. The website Alz.org/OurStories offers families helpful tools and resources, including information on the disease and the benefits of an early diagnosis, as well as interactive conversation starters.
Though autism can be reliably diagnosed in children as young as 18 months, most aren’t diagnosed until they’re between four and five—and studies indicate that age is even higher for low-income and minority children.

Research shows that early diagnosis and early intervention is crucial; it can translate to a lifetime of impact by supporting healthy development, improved communication, and overall positive outcomes later in life. Our bilingual campaign featuring Julia, the four-year-old Sesame Street Muppet with autism, shows viewers that the more her family and friends understand her world, the brighter she shines.
Research shows that teens know that things like pushing, shoving, making fun of someone’s differences, catfishing and more are very serious – but they say the most prevalent forms of “bullying” are behaviors where context and intent matter. The lines between just joking around and saying something hurtful have become very murky, contributing to a general culture of meanness that many teens experience daily.

When it comes to these instances of cruelty, they don’t realize the extremely harmful impact that their words and actions can have.

“Because of You” encourages teens to reflect on the power of their words and actions, and compels them to consider their long-lasting effect on others. By promoting self-reflection and focusing on specific actions, the campaign inspires teens to create a more empathetic and inclusive culture around them.
The Ad Council has focused on drunk driving prevention since 1983, with the release of the now-classic “Friends Don’t Let Friends Drive Drunk” campaign. As the idea of a designated driver became the cultural norm, but alcohol-related driving fatalities began to increase, we recognized the need for a new approach. In 2005, we refreshed our classic campaign with a new message: “Buzzed Driving is Drunk Driving."

The most recent iteration of the Buzzed Driving Prevention campaign effort prompts young men 21 to 34 to examine their own warning signs of impairment and take responsibility for their decisions behind the wheel by reminding them: If you need to do something to make yourself feel okay to drive, you're not okay to drive.
There are 40 million unpaid family caregivers in the United States. Most caregivers are family members or friends who are working, managing their own families and caring for their loved ones at the same time. For many, the caregiving role doesn’t start all at once—it starts with simple things like scheduling a doctor’s visit or helping with daily errands, then gradually expands until it becomes a major commitment. Many caregivers provide up to 20 hours of care a week, the equivalent of an unpaid, part-time job.

Since 2011, we have encouraged caregivers to care not only for their loved ones, but also for themselves. To date, the campaign has targeted several audiences: general market women age 40 to 60, male caregivers age 35 to 60, and Hispanic/Latino and African American/Black caregivers with an emphasis on women ages 35 to 60.

The campaign directs viewers to AARP’s Family Caregiving site, where caregivers can find free Care Guides, self-care tips, planning resources, legal and financial guidance, and more.
The census determines over $1 trillion in federal spending each year for programs that help give children a strong start in life–like quality early education, healthcare, nutrition, and housing support. But the number of young children left uncounted is large and growing: in 2010, an estimated 1 in 10 children under age 5 were missed—that’s more than 2 million uncounted children.

The bilingual campaign features Sesame Street’s Count von Count, Elmo, and Rosita encouraging families to count all the kids in their home. Beloved characters explain that the census helps deliver important resources to their neighborhood and that it is fast, easy, and completely private.

In response to the coronavirus pandemic, the US Census Bureau has extended the census count by three months, so please air PSAs through October to inspire all the members of your community to make their families count by including babies and kids on their census forms.
Motor vehicle crashes are a leading cause of death for children age one to 13. Parents go to great lengths to ensure their children are safe and protected—but when it comes to car safety, many let their guard down.

To ensure parents and caregivers are properly securing their children in the best car seat restraint for their age and size, they can visit NHTSA.gov/TheRightSeat or NHTSA.gov/Protegidos.
In response to the coronavirus pandemic, the Ad Council - in partnership with the federal government, public health partners, board member companies, major media networks and digital platforms - launched a series of national PSAs and multi-channel content to provide critical and urgent messages to the American public.

The Coronavirus Response campaign aims to protect communities across the country as well as provide mental health support, because we’re all #AloneTogether.

Share these critical messages to help educate the public during this unprecedented time. For more information, visit Coronavirus.gov.
Millions of people are impacted each year by natural disasters. The best way to help those affected is by donating money rather than goods. Financial donations help support communities in the immediate aftermath of a disaster and are also critical for longer-term recovery efforts—they can respond to changing needs as people move to safety, resettle, or rebuild.

This campaign enables us to get into market quickly, usually within a few days of a disaster, when funds are needed most. It’s been used to fundraise for disasters like the California wildfires; hurricanes Harvey, Maria, Irma, and Katrina; and the earthquake in Nepal.

We drive consumers to SupportDisasterRelief.org and encourage donations to the victims of specific disasters as they happen, with funds distributed through GlobalGiving.
Studies show that when kids spend time outdoors, they become healthier, have lower stress levels and develop stronger immune systems. They also become more creative, and have greater respect for themselves, other people, and the environment.

Our campaign encourages parents and caregivers to reconnect with their family and nature by experiencing it firsthand. Immersive and restorative experiences are available in urban parks, green spaces, and preserves. Through exploration of local forests and parks, kids can build a lifelong connection to nature.

The campaign connects families to green spaces in their neighborhood by entering their zip code at DiscoverTheForest.org or DescubreElBosque.org.
Hate crimes are on the rise, and yet 85% of Americans consider themselves unprejudiced.

Bias and discrimination are among the most pressing issues facing our nation today. Love Has No Labels is a movement to promote acceptance and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Since we launched in 2015 with the Emmy-winning “Skeletons” video, which has been viewed more than 170 million times, we’ve opened people’s hearts and changed people’s minds by celebrating diverse friendships, relationships, and families that break down barriers.

In 2016, we partnered with John Cena to reach new audiences, and in 2017, our video highlighting diverse couples on a stadium kiss-cam also went viral. In 2018, we debuted “Rising,” a short film co-written by Emmy winner Lena Waithe (Master of None, The Chi) and directed by David Nutter (Game of Thrones). The film asked: Why does it take a disaster to bring us together? Since its debut on SHOWTIME, Facebook, YouTube, and elsewhere, “Rising” has been viewed more than 22 million times.

Throughout its duration, Love Has No Labels has opened a dialogue about our implicit biases—our assumptions, stereotypes, and unintentional actions toward others based on their perceived differences or labels—and erodes those biases by flooding the market with diverse images of love.

With more than 370 million total video views, the campaign is proving to be memorable, engaging and impactful. Tracking studies show that three quarters of all Americans now believe there are things they can do to create a more accepting and inclusive environment (up from 61%), and 44% now believe supporting diversity and acceptance around race, gender, sexual orientation, religion, and disability is very important (up from 33%).

Key NGO partners—including Anti-Defamation League, Southern Poverty Law Center, Human Rights Campaign, Perception Institute, AARP, and AAPD—provide us with issue expertise and develop content for our website, in-school curriculums, and more.

We believe love is the most powerful force to overcome bias. Together, we can create a more inclusive world.

Struggling with the ideal length of this entry. If the purpose of the site is to engage partners in this issue, then this will probably be the most visited campaign page and where potential partners will go to truly understand what the campaign is and does. At the same time, don't want it to be too long or bury the content.
Although several states have legalized marijuana use, driving when impaired by any substance remains illegal in all 50 states and in Washington, D.C.

Many marijuana users don’t see a problem with driving after use, but research shows marijuana can slow reaction time, impair judgment of distance, and decrease coordination - all skills necessary for the safe operating of a vehicle.

Our campaign targets young men aged 18 to 35, many of whom reject the common stereotypes of marijuana users - and reminds viewers that if you feel different, you drive different. Don't drive high.
In recent years, devastating earthquakes, tornadoes, floods and wildfires have highlighted the need for Americans to prepare for natural disaster. However, according to the Federal Emergency Management Agency (FEMA), half of Americans have not discussed or developed a family emergency plan.

Since 2003, our campaign has empowered individuals, families, small businesses and communities to prepare for both natural and man-made disasters. “Ready” recommends taking four steps towards preparedness:

1. Be informed about the different types of emergencies that could occur and their appropriate protective actions.

2. Make a family emergency plan including information on how to reconnect and reunite.

3. Build emergency supply kits to ensure you’re prepared whether you’re at home, at work, or in the car.

4. Get involved by finding opportunities to support community preparedness.

The bilingual campaign encourages, educates, and empowers parents and caregivers to talk with their kids about emergency preparedness and take action together by visiting Ready.gov/kids.
Twenty-eight percent of New York residents have said they do not have any form of household emergency plan, and 64% do not have all of the recommended emergency supplies. On top of that, only 37% said they have a plan for how to find family members and reunite in the event of an emergency.

Launched in 2009, “Ready New York” is the New York City Emergency Management Department’s public education campaign for emergency preparedness—it’s designed to encourage the city’s 8.5 million residents to prepare for both natural and man-made emergencies and increase awareness of NYCEM’s suite of resources.

The latest bilingual campaign highlights the need for families to communicate w hen it counts, encouraging them to start making emergency plans by visiting NYC.gov/ReadyNY or calling 311 .
Research shows that young girls enjoy subjects like science, technology, engineering, and math (STEM), but as they get older, they start to feel that STEM isn’t for them.

While women make up half of the U.S. college-educated workforce, they hold only a little over a fourth of all STEM jobs. So why aren’t more young women starting careers in STEM? When we asked Gen Z girls, they said STEM jobs weren’t cool, diverse, or smart…and just not for them.

Research shows that approximately two-thirds of girls are interested in science in fourth grade. However, something happens in middle school that leads to a sharp decline in that interest.

“She Can STEM” inspires middle school girls to stick with it by showcasing female role models in a variety of STEM fields. Our campaign gives girls from 11 to 15 the inspiration they need to see themselves in STEM.
These are uncertain times for everyone, but for households facing hunger, the coronavirus fallout—including school closures and job disruptions—can present an even greater threat. Millions of Americans, including children, will turn to food banks for much needed support.

As the largest hunger-relief organization in the United States, The Feeding America network of food banks feeds millions of families each year, especially during times of disasters and national emergencies. Updated PSAs encourage audiences to donate to Feeding America’s COVID-19 Response Fund to help families in this time of urgent need.
Having an involved father significantly contributes to happier and healthier children, and this is true whether a father lives with his child or not.

The Fatherhood Involvement campaign encourages dads to take an active role in the lives of their children. PSAs ask dads to show off their best moves and "Dance Like a Dad," communicating that their presence is essential to their children’s well-being, and that even the smallest moments can make the biggest difference.

All PSAs direct audiences to visit www.fatherhood.gov for parenting tips, fatherhood programs and other resources.
About 43 percent of U.S. adults live in a household where there is a firearm, and about 4.6 million children in America live in homes with unsecured firearms.

The End Family Fire campaign highlights the importance of safe gun storage and introduces the term “family fire,” giving a name to any shooting that involves an improperly stored or misused gun found in the home. Unintentional shootings, suicide, and intentional shootings are all forms of family fire.

Family fire is preventable, and this campaign tackles the issue head-on by encouraging gun owners to safely store their guns. We can all agree on the importance of preventing kids from having easy access to guns. Safe gun storage saves lives.
Nearly half of all adults in the United States have high blood pressure, and 50% of those with high blood pressure do not have their condition under control. Uncontrolled high blood pressure can lead to heart attack, stroke and other serious health issues.

However, people with high blood pressure can create a treatment plan with their doctor that can help reduce their risk.

Our campaign features survivors of heart attacks and strokes who encourage people with high blood pressure to talk to their doctor about starting—or restarting—a treatment plan that works for them.

Your blood pressure numbers could change your life. Start taking the right steps at ManageYourBP.org.
For more than 34 million American adults without a high school diploma, opportunities are limited. Many are living in poverty. But it’s not too late.

Since 2010, FinishYourDiploma.org has connected more than one million people with free adult education classes to help them earn their high school equivalency, so they can connect to a better tomorrow.
Lung cancer is the #1 cancer killer of men and women. Compared to other cancers, it has one of the lowest survival rates, but with the new lung cancer screening, the approximately eight million people in the U.S. who are at high risk for lung cancer can be saved with this early detection and treatment. If everyone at high risk were screened, close to 48,000 lives could be saved.

“Saved By The Scan” drives current and former smokers to take a lung cancer screening eligibility quiz at SavedByTheScan.org. Since the campaign’s launch in August 2017, 31% of quiz respondents have been eligible for a low-dose CT scan.

The campaign has saved lives and continues to educate.
When we recycle, we create something new. Shampoo bottles transform into
hairbrushes. Body wash bottles become toothbrushes. Toilet paper rolls turn into tissue boxes.

Our campaign inspires Americans to create new things by recycling common kitchen plastics — showing what we can create when we all work together to turn trash into treasure.
America is facing a looming retirement savings crisis, and future generations will have a lower standard of living due to financial insecurity.

People 50 and older are the fastest growing age segment in America, and they can expect to pay for a longer retirement. Yet nearly seven in 10 Americans approaching retirement having less than a year’s income saved.

Since 2017, we have empowered adults 45 to 60 to prepare for their retirement. The campaign directs viewers to a three-minute online chat with Avo, a friendly digital retirement coach. After completing the chat, viewers receive a personalized retirement savings action plan with free tips to help them take charge of their financial futures today.
Millions of healthy and treatable cats and dogs need help finding a home. While every shelter pet is unique, there’s one thing they have in common - they’re all pure love.

“#AdoptPureLove” builds off previous work and celebrates the unique traits of shelter pets that create incredible bonds with their human parents.

Our campaign includes personal stories that spotlights the bond between celebrities and athletes and their pets, as well as everyday people, all of whom encourage potential pet owners to adopt from animal shelters and rescue groups.

In 2019, over 1.6M people visited ShelterPetProject.org to find an adoptable pet near them.
Young adulthood is a critical time, when many people experience mental health issues and significant stress from life transitions like moving from home and beginning college or a career.

Seize the Awkward empowers young adults to help friends who are struggling with mental health issues (and who may be at risk for suicide) by encouraging them to consistently start and sustain conversations about mental health with their friends.

The new iteration of the campaign, “Whatever Gets You Talking,” showcases the variety of ways young people can start and continue those conversations with their friends, whether that be through a GIF, emoji, call or text.

The campaign drives to SeizeTheAwkward.org, where visitors can explore resources and tools to help them start a conversation with a peer around mental health.
Texting and driving is dangerous—that’s a fact. But even though 94% of Americans recognize it’s dangerous to send a text while driving, and 91% recognize it’s dangerous to read one, many people still do it.

To address the disconnect between awareness and behavior, our campaign addresses the fact that people are personally engaging in a behavior that they know is dangerous. The campaign reminds drivers from 16 to 34 that no one is special enough to text and drive. Text and whatever. Just don’t text and drive.
More than one in three American adults have prediabetes and are at high risk of developing type 2 diabetes —a serious health condition that can lead to a heart attack or stroke. Of these individuals, more than 80% of people with prediabetes don't know they have it.Thankfully, the vast majority of people with prediabetes can take steps to reduce their risk. Through weight loss, diet changes, and increased physical activity, prediabetes can often be reversed.

These PSAs encourage viewers to visit the campaign website where they can take a one-minute risk test to know where they stand. The campaign highlights the importance of early diagnosis, speaking with your doctor and visiting DoIHavePrediabetes.org to learn more about prediabetes.
For more than 75 years, Smokey Bear has protected our forests and promoted wildfire prevention. His powerful message, “Only you can prevent wildfires,” is at the heart of America’s longest-running PSA campaign.

Smokey’s message remains relevant today, as nearly nine out of ten wildfires nationwide are caused by humans and can be prevented. Additionally, during these unprecedented times, spending time outdoors has never felt more valuable. Whether we’re passing the time in public lands or in our own backyards, we all have a role to play in keeping our safe places safe by acting responsibly and doing our part to help prevent wildfires.

For tips on safe recreation, visit BeOutdoorSafe.org and for more information on wildfire prevention, visit SmokeyBear.com.