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Fatherhood Involvement

Having an involved father significantly contributes to happier and healthier children, and this is true whether a father lives with his child or not.

The Fatherhood Involvement campaign encourages dads to take an active role in the lives of their children. PSAs ask dads to show off their best moves and "Dance Like a Dad," communicating that their presence is essential to their children’s well-being, and that even the smallest moments can make the biggest difference.

All PSAs direct audiences to visit www.fatherhood.gov for parenting tips, fatherhood programs and other resources.

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Sponsors
The U.S. Department of Health and Human Services’ Administration for Children and Families, National Responsible Fatherhood Clearinghouse
Agencies
Ad Council Content Studio, Campbell Ewald, Crispin Porter + Bogusky

Assets

Television
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Radio
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Banner Print
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Out Of Home
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Online Video
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Live Announcer Copy
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