Fatherhood Involvement

Having an involved father significantly contributes to happier and healthier children, and this is true whether a father lives with his child or not.

The Fatherhood Involvement campaign encourages dads to take an active role in the lives of their children. PSAs ask dads to show off their best moves and "Dance Like a Dad," communicating that their presence is essential to their children’s well-being, and that even the smallest moments can make the biggest difference.

All PSAs direct audiences to visit for parenting tips, fatherhood programs and other resources.

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The U.S. Department of Health and Human Services’ Administration for Children and Families, National Responsible Fatherhood Clearinghouse
Ad Council Content Studio, Campbell Ewald, Crispin Porter + Bogusky


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