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Fatherhood Involvement

What is #Dadication? It's just like dedication but it means that as a father, you never stop being a dad. There’s no one right way as long as you show up for your kids, even when it's not so easy.

The Fatherhood Involvement campaign PSAs highlight the everyday struggles and victories of being a dad to give all fathers the confidence and encouragement to keep going. The campaign hashtag “#Dadication” is part of an ongoing effort to encourage dads to play an active role in their children’s lives.

All PSAs direct audiences to visit www.fatherhood.gov for parenting tips, fatherhood programs and other resources.

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Sponsors
The U.S. Department of Health and Human Services’ Administration for Children and Families, National Responsible Fatherhood Clearinghouse, The U.S. Department of Health and Human Services? Administration for Children and Families, U.S. Department of Health and Human Services (HHS)
Agencies
Ad Council Content Studio, Campbell Ewald, Crispin Porter + Bogusky

Assets

Television
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Radio
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Banner Print
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Out Of Home
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Online Video
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Live Announcer Copy
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