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Fatherhood Involvement

What is #Dadication? It's just like dedication but it means that as a father, you never stop being a dad. There’s no one right way as long as you show up for your kids, even when it's not so easy.

The Fatherhood Involvement campaign PSAs highlight the diverse experiences of real dads who share a commitment to being there for their kids through parenting highlights and challenges. By acknowledging the hard work they put forth in the face of hardships, the campaign seeks to provide all fathers with confidence to keep going in their efforts to be present for their children.

All PSAs direct audiences to visit Fatherhood.gov for parenting tips, fatherhood programs, and other resources.

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Sponsors
U.S. Department of Health and Human Services' Administration for Children and Families, National Responsible Fatherhood Clearinghouse
Agencies
Campbell Ewald, Wondros

Assets

Television
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Radio
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Banner Print
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Out Of Home
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Online Video
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Live Announcer Copy
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