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Safety

Child Car Safety

Motor vehicle crashes are a leading cause of death for children under 13. This campaign encourages parents and caregivers to correctly buckle up their kids in the right seat for their age and size by reminding them of the importance of getting the big stuff, like car safety, right.

To ensure parents and caregivers are properly securing their children in the best car seat restraint for their age and size, they can visit NHTSA.gov/TheRightSeat or NHTSA.gov/Protegidos.
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Sponsors
National Highway Traffic Safety Administration (NHTSA)
Agencies
Leo Burnett, Wordsworth & Booth

Assets

Television
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    I Come Correct

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    Hustle

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    4 am

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Radio
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    Questions

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    Think

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    Animal Sounds

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    I Come Correct

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    Sour Note

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    Night Shift

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    One Upmanship

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    Kiddie Song

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    Tween Band

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Banner Print
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    Cutie Pie

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    Papito

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    Right Car Seat

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    Movie

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Out Of Home
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    Mr.Chuckles

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    Chiqui

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    Cutie Pie

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    Messy Seat

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    Homemade Hairdos

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    Papito

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Online Video
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    Soccer

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    Play Place

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    4am

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    I Come Correct

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    Hustle

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